Where will the ITV share price go in 2025? Here’s what the experts say

The ITV share price has been heading up and down as the TV producer and broadcaster has been making the news headlines again.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young Caucasian woman with pink her studying from her laptop screen

Image source: Getty Images

The ITV (LSE: ITV) share price spiked upwards on 25 November, as talk circulated of a possible takeover bid.

The rumours put private equity firm CVC Capital Partners as a top potential bidder. A major European broadcaster, thought to be France’s Groupe TF1 is also on the list of suspects. As are All3Media, owned by RedBird Capital, and KKR-backed Mediawan.

Is there anyone not lining up a buyout?

Undervalued shares

None of the possible approaches seems to have gone far as yet. But if competing offers come out in the new few months they could drive the share price up.

The effect of the rumours does have to be taken in context, mind. The price rise only puts ITV shares back where they were before a 7 November Q3 update.

We saw a 20% drop in ITV Studios’ revenue, hit by the US writers and actors strike. The board still says the company is on track to achieve record FY profits. Digital advertising revenue rose 15%.

What does the City think?

Forecasts won’t mean anything if ITV is bought out. But as they stand, they paint an optimistic picture. Analysts are generally bullish about the stock, with a fairly healthy ‘buy’ rating on it.

Earnings are forecast to stay about the same up to 2026, with the dividend rising only modestly between 2023 and 2026.

But even based on that fairly static outlook, we’d see ITV shares on price-to-earnings (P/E) multiples of between 8.5 and 10 in the next few years. The expected dividends suggest yields of 6.8% to 7% on the current share price.

Those potential bidders are not the only ones who see the stock as good value. ITV has itself been on a share buyback spree for much of the year.

The next 12 months

Analysts have an average share price target of 88p for the next 12 months, up 20% from today. And the most bullish sees a potential gain of 55%.

I’m only interested in ITV for its long-term value. But with so much attention on the company now, the next few months could prove crucial. And that could depend on where the board’s 2025 outlook goes at the end of the current year.

We have to wait until 6 March for FY results, but Q3 gave us a few clues.

ITV outlook

So far the board expects “ITV Studios to deliver record adjusted EBITA, at a margin within our 13 to 15% target range“. That’s even with a mid-single-digit revenue decline due to the strikes, which should still mean “total organic revenue growth of 5% on average per annum from 2021 to 2026“.

Over at the Media & Entertainment arm, the crystal ball shows total advertising revenue up 2.5%, with ITV “on track to deliver at least £750 million of digital revenues in 2026“.

Should investors consider buying ITV now? If I do, I’ll base it on long-term value and not on hopes of a short-term takeover profit.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Tesla stock’s down 19% this year. Time to buy?

Tesla stock has tumbled almost a fifth in less than three months. But the company has proven its mettle before.…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How to turn a stock market correction into a £10k passive income

Jon Smith points out why the stock market correction could provide a great opportunity to start building a dividend portfolio,…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

These legendary growth stocks are down 40% or more. Time to consider buying?

History shows that buying high-quality growth stocks when they’re well off their highs can be financially rewarding in the long…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Is it worth investing in a SIPP in 2026?

Ben McPoland highlights a high-quality FTSE 100 stock that he thinks is worth considering as part of a SIPP portfolio…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 10 days ago is now worth…

After falling yet again in March, are Greggs shares really worth the hassle today? Ben McPoland takes a look at…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

With a spare £380, here’s how someone could start investing before April!

Can someone start investing fast with a spare few hundred pounds? Our writer explains how they could -- and some…

Read more »

Renewable energies concept collage
Investing Articles

Here’s a top dividend share to consider buying for your ISA right now

Looking for dividend shares to tuck away in a long-term Stocks and Shares ISA? This trust is offering one of…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade chance to buy this top passive income stock cheaply?

When's the best time to consider buying passive income stocks? When share prices are down and dividend yields are up,…

Read more »