Where will the ITV share price go in 2025? Here’s what the experts say

The ITV share price has been heading up and down as the TV producer and broadcaster has been making the news headlines again.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young Caucasian woman with pink her studying from her laptop screen

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The ITV (LSE: ITV) share price spiked upwards on 25 November, as talk circulated of a possible takeover bid.

The rumours put private equity firm CVC Capital Partners as a top potential bidder. A major European broadcaster, thought to be France’s Groupe TF1 is also on the list of suspects. As are All3Media, owned by RedBird Capital, and KKR-backed Mediawan.

Is there anyone not lining up a buyout?

Undervalued shares

None of the possible approaches seems to have gone far as yet. But if competing offers come out in the new few months they could drive the share price up.

The effect of the rumours does have to be taken in context, mind. The price rise only puts ITV shares back where they were before a 7 November Q3 update.

We saw a 20% drop in ITV Studios’ revenue, hit by the US writers and actors strike. The board still says the company is on track to achieve record FY profits. Digital advertising revenue rose 15%.

What does the City think?

Forecasts won’t mean anything if ITV is bought out. But as they stand, they paint an optimistic picture. Analysts are generally bullish about the stock, with a fairly healthy ‘buy’ rating on it.

Earnings are forecast to stay about the same up to 2026, with the dividend rising only modestly between 2023 and 2026.

But even based on that fairly static outlook, we’d see ITV shares on price-to-earnings (P/E) multiples of between 8.5 and 10 in the next few years. The expected dividends suggest yields of 6.8% to 7% on the current share price.

Those potential bidders are not the only ones who see the stock as good value. ITV has itself been on a share buyback spree for much of the year.

The next 12 months

Analysts have an average share price target of 88p for the next 12 months, up 20% from today. And the most bullish sees a potential gain of 55%.

I’m only interested in ITV for its long-term value. But with so much attention on the company now, the next few months could prove crucial. And that could depend on where the board’s 2025 outlook goes at the end of the current year.

We have to wait until 6 March for FY results, but Q3 gave us a few clues.

ITV outlook

So far the board expects “ITV Studios to deliver record adjusted EBITA, at a margin within our 13 to 15% target range“. That’s even with a mid-single-digit revenue decline due to the strikes, which should still mean “total organic revenue growth of 5% on average per annum from 2021 to 2026“.

Over at the Media & Entertainment arm, the crystal ball shows total advertising revenue up 2.5%, with ITV “on track to deliver at least £750 million of digital revenues in 2026“.

Should investors consider buying ITV now? If I do, I’ll base it on long-term value and not on hopes of a short-term takeover profit.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Could these 3 FTSE 100 shares soar in 2026?

Our writer identifies a trio of FTSE 100 shares he thinks might potentially have more petrol in the tank as…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Dividend Shares

How much do you need in a FTSE 250 dividend portfolio to make £14.2k of annual income?

Jon Smith explains three main factors that go into building a strong FTSE 250 dividend portfolio to help income investors…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

275 times earnings! Am I the only person who thinks Tesla’s stock price is over-inflated?

Using conventional measures, James Beard reckons the Tesla stock price is expensive. Here, he considers why so many people appear…

Read more »

Investing Articles

Here’s what I think investors in Nvidia stock can look forward to in 2026

Nvidia stock has delivered solid returns for investors in 2025. But it could head even higher in 2026, driven by…

Read more »

Investing Articles

Here are my top US stocks to consider buying in 2026

The US remains the most popular market for investors looking for stocks to buy. In a crowded market, where does…

Read more »

Investing Articles

£20,000 in excess savings? Here’s how to try and turn that into a second income in 2026

Stephen Wright outlines an opportunity for investors with £20,000 in excess cash to target a £1,450 a year second income…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is a 9% yield from one of the UK’s most reliable dividend shares too good to be true?

Taylor Wimpey’s recent dividend record has been outstanding, but investors thinking of buying shares need to take a careful look…

Read more »