Where will the ITV share price go in 2025? Here’s what the experts say

The ITV share price has been heading up and down as the TV producer and broadcaster has been making the news headlines again.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young Caucasian woman with pink her studying from her laptop screen

Image source: Getty Images

The ITV (LSE: ITV) share price spiked upwards on 25 November, as talk circulated of a possible takeover bid.

The rumours put private equity firm CVC Capital Partners as a top potential bidder. A major European broadcaster, thought to be France’s Groupe TF1 is also on the list of suspects. As are All3Media, owned by RedBird Capital, and KKR-backed Mediawan.

Is there anyone not lining up a buyout?

Undervalued shares

None of the possible approaches seems to have gone far as yet. But if competing offers come out in the new few months they could drive the share price up.

The effect of the rumours does have to be taken in context, mind. The price rise only puts ITV shares back where they were before a 7 November Q3 update.

We saw a 20% drop in ITV Studios’ revenue, hit by the US writers and actors strike. The board still says the company is on track to achieve record FY profits. Digital advertising revenue rose 15%.

What does the City think?

Forecasts won’t mean anything if ITV is bought out. But as they stand, they paint an optimistic picture. Analysts are generally bullish about the stock, with a fairly healthy ‘buy’ rating on it.

Earnings are forecast to stay about the same up to 2026, with the dividend rising only modestly between 2023 and 2026.

But even based on that fairly static outlook, we’d see ITV shares on price-to-earnings (P/E) multiples of between 8.5 and 10 in the next few years. The expected dividends suggest yields of 6.8% to 7% on the current share price.

Those potential bidders are not the only ones who see the stock as good value. ITV has itself been on a share buyback spree for much of the year.

The next 12 months

Analysts have an average share price target of 88p for the next 12 months, up 20% from today. And the most bullish sees a potential gain of 55%.

I’m only interested in ITV for its long-term value. But with so much attention on the company now, the next few months could prove crucial. And that could depend on where the board’s 2025 outlook goes at the end of the current year.

We have to wait until 6 March for FY results, but Q3 gave us a few clues.

ITV outlook

So far the board expects “ITV Studios to deliver record adjusted EBITA, at a margin within our 13 to 15% target range“. That’s even with a mid-single-digit revenue decline due to the strikes, which should still mean “total organic revenue growth of 5% on average per annum from 2021 to 2026“.

Over at the Media & Entertainment arm, the crystal ball shows total advertising revenue up 2.5%, with ITV “on track to deliver at least £750 million of digital revenues in 2026“.

Should investors consider buying ITV now? If I do, I’ll base it on long-term value and not on hopes of a short-term takeover profit.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Want to turn your ISA into a passive income machine? These 3 steps help

Christopher Ruane looks at a trio of factors he reckons could help an investor as they aim to earn passive…

Read more »

Investing For Beginners

2 FTSE shares that have been oversold in this stock market correction

Jon Smith reviews the recent market slump and points out a couple of FTSE shares he believes have been oversold…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As the stock market moves down, I’m taking the Warren Buffett approach!

Rather than getting nervous as markets move around, our writer is looking to the career of Warren Buffett to see…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Here’s how a stock market crash could be brilliant news for your retirement!

This writer isn't peering into a crystal ball trying to time the next stock market crash. Instead, he's making an…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Down 93%, should I load up on this penny stock while it’s under 1p?

The small-cap company behind this penny stock is eyeing up a substantial global market opportunity. So why did it crash…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is Fundsmith Equity still worth holding in a Stocks and Shares ISA or SIPP in 2026?

The performance of the Fundsmith Equity fund has been shocking over the last two years. Is it still smart to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 smart moves to make before the 2025/2026 ISA deadline

Taking advantage of the annual allowance isn’t the only smart move to make before the upcoming ISA deadline, says Edward…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s the dividend forecast for Lloyds shares through to 2028

Can dividend forecasts tell investors much about the outlook for banking shares? Stephen Wright sets out what investors really need…

Read more »