My number 1 tip for Stocks and Shares ISA investors

This strategy has improved Edward Sheldon’s ISA returns dramatically and he thinks it could help other investors have more financial success.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Yellow number one sitting on blue background

Image source: Getty Images

Investing within a Stocks and Shares ISA can be a great way to build wealth. But this type of product doesn’t guarantee financial success – ultimately it’s just an investment vehicle.

Here, I’m going to share my top tip for ISA investors. This concept has improved my returns dramatically and I’m confident that it can do the same for others.

My top tip

It’s not hard to find investing tips these days. Compared to when I started investing in the early 2000s, there’s far more information available, which is great.

Some common tips one often hears are:

  • Think about your goals and risk tolerance before investing.
  • Diversify your portfolio to minimise risk.
  • Invest on a regular basis to average into the market.
  • Take a long-term view (five years or longer).
  • Be greedy when others are fearful.

These are all great tips. They can all help investors have more success.

If I had to list my top tip, however, it would be this – take a global approach to investing. In other words, don’t just stick to UK shares.

Home bias

‘Home bias’ is common in the investment world. This is a phenomenon where investors stick to investments in their home country.

It’s very common here in the UK. Today, a lot of British investors tend to stick to well-known Footsie stocks like Lloyds and BP, as that’s what they’re most comfortable with.

The problem is that this approach can limit one’s returns. Unfortunately, the UK stock market is quite small, and it’s lacking in key areas such as technology.

This is reflected in the performance of the FTSE 100. Over the five-year period to the end of October, it delivered an annual return of 6%.

By contrast, America’s S&P 500 index delivered an annual return of 15.3% over that period. By allocating capital to US shares, investors could have potentially improved their returns significantly.

Big gains

When I started taking a more global approach to investing about six years ago, my returns improved dramatically.

One of the first international stocks I bought was tech giant Apple. Since I bought it, it has risen about 450%.

A few years later, I bought shares in Nvidia. Since my first purchase here, they’ve risen about 620%.

There aren’t many UK stocks that have produced these kinds of returns in recent years. So, I’m glad I adopted a more global approach to investing.

Easy access

It’s worth pointing out that if one is looking for international exposure but hesitant to buy individual stocks, tracker funds can be a good option to consider.

An example here is the Vanguard S&P 500 UCITS ETF (LSE: VUSA). This provides exposure to the S&P 500 index meaning that one gets access to 500 different US-listed companies.

Stocks in the ETF include the likes of Apple, Nvidia, and Amazon. So, there are some world-class companies in it.

And ongoing fees are very low at just 0.07%. Overall, there’s a lot to like.

Of course, like every investment, this ETF has its risks.

One is that there’s quite a lot of technology exposure. If growth in this sector slows, this ETF could underperform.

Another risk is exchange rates. If the pound strengthens against the US dollar, returns for UK investors could be eroded.

Taking a long-term view, however, I expect it to do well.

Ed Sheldon has positions in Amazon, Apple, and Nvidia. The Motley Fool UK has recommended Amazon, Apple, Lloyds Banking Group Plc, and Nvidia. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing For Beginners

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much passive income could a Stocks and Shares ISA pump out every year?

Regular investing inside a Stocks and Shares ISA could lead to the equivalent of £141 a week in tax-free passive…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

With the FTSE 100 down 5%+ investors should remember this legendary quote from Warren Buffett

Warren Buffett is widely regarded as the greatest investor of all time. And he says that the best time to…

Read more »

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£5,000 invested in UK shares 5 years ago is now worth…

Some UK shares have massively outperformed over the last five years with some investors earning over 350% returns! Zaven Boyrazian…

Read more »

Female Tesco employee holding produce crate
Investing Articles

How much would someone need in a Stocks and Shares ISA to target an annual income of £20,855?

Want to earn a five-figure second income? James Beard looks at how someone could aim to realise this dream by…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£3,000 in savings? Here’s how that could be used to start investing in an ISA and earn monthly passive income

Could an ISA make sense for an investor with several thousands pounds to spare and the hope of earning some…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

Stock market correction 2026: an extraordinary chance to build a £1m Stocks and Shares ISA?

A 2026 stock market correction could create a rare opportunity to potentially grow a lucrative seven-figure Stocks and Shares ISA.…

Read more »

Stack of one pound coins falling over
Investing Articles

Forget short-term pain! 2 FTSE 100 shares to consider for long-term gain

These FTSE 100 shares have toppled in value. The question is, are these falling UK shares now too cheap to…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

£5,000 invested in IAG shares a month ago is now worth…

International Consolidated Airlines (IAG) shares have slumped more than 10% in a month. Does this represent a dip buying opportunity?

Read more »