2 ways I’m imitating Warren Buffett when preparing for a stock market crash

Jon Smith considers some quotes from Warren Buffett when dealing with volatile markets and explains how he’s putting them into action.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Buffett at the BRK AGM

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett has seen a lot happen in financial markets over his decades of investing. He’s survived many periods of market volatility, including Black Monday in 1987, the dotcom crash in 2000, and the 2008/09 financial crisis. With the escalations in tensions in the Middle East and political uncertainty in America, here are a couple of ways I’m copying previous actions from the great man.

Buying great stocks on the cheap

Buffett has been quoted as saying to “never bet against America. That is as true today as it was in 1789, during the Civil War, and in the depths of the Depression.”

So even during volatile periods when the market may be falling, he’s still not looking to bet against America (or the broader stock market). This side of the pond, I can make the same case for never betting against the UK.

History shows me that during previous crashes, Buffett has used the opportunity to buy stocks at cheap levels with the assumption that the market will eventually recover. It always has.

Therefore, I’ve made a watchlist of stocks that I’d look to buy if we do get a market crash. For example, I like Trustpilot as a business. Yet the 160% share price rise over the past year and a rich price-to-earnings ratio of 185 means I think it’s overpriced. Yet if we saw the stock fall during a crash, this is a stock I’d buy.

Having a long-term view

Another quote from Buffett is that investors should “only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.”

If we did get a crash, it could be a while before the stock I buy recovers. Yet if I believe it to be a fundamentally sound company, this shouldn’t matter. For example, I like Bloomsbury Publishing (LSE:BMY).

The stock is up a whopping 80% over the past year. However, it’s also up 187% over a broader five-year period. This shows me that it isn’t just a flash in the pan. The business has performed well over a long period of time. This gives me confidence that even if the market does crash, it can recover.

The leading independent publisher is in a great position right now, as demand for traditional books alongside digital alternatives continues to be strong. The half-year results showed “a fifth consecutive double-digit growth in the first half with revenue growth of 32%”.

It’s working towards its vision for 2030, with clear steps to increase profitability along with the portfolio growth in general. As a risk, earlier this summer Sir Richard Lambert stepped down from being chairman after seven years in the position. Although his replacement is capable, he certainly has large boots to fill!

I’m thinking about buying the stock and imitating Buffett in my purchase while being happy to hold it over any potential market crash.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has recommended Bloomsbury Publishing Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing For Beginners

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »

Investing Articles

£20,000 in excess savings? Here’s how to try and turn that into a second income in 2026

Stephen Wright outlines an opportunity for investors with £20,000 in excess cash to target a £1,450 a year second income…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 FTSE shares experts think will smash the market in 2026!

Discover some of the best-performing FTSE shares of 2025, and which ones expert analysts think will outperform in 2026 and…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Forget Lloyds shares! I’m looking at an even better FTSE 100 bargain

Lloyds shares have had a stellar 2025, but there could be far better investments in the FTSE 100 to consider…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

My 3 FTSE 100 predictions for 2026

Ben McPoland sees another positive year for the FTSE 100 index, including a return to form for one very disappointing…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

New to investing? REITs are an excellent way to earn passive income!

Zaven Boyrazian thinks that real estate investment trusts (REITs) could be a great way for investors to boost their passive…

Read more »

Buffett at the BRK AGM
Investing Articles

Is Warren Buffett right about this 1 thing when it comes to Rolls-Royce shares?

With the advice of Warren Buffett ringing in his ears, Zaven Boyrazian considers whether now’s still the time to think…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

£5,000 invested in UK shares at the start of 2025 is now worth…

UK shares have been a fantastic investment in 2025, with some almost tripling since January! But can these winners keep…

Read more »