Under £4, is this the time for me to buy this once-revered FTSE retailer?

Following a change of strategy after demotion from the FTSE 100 in 2019, this firm bounced back into the top tier and now looks set for strong growth.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Nottingham Giltbrook Exterior

Image source: M&S Group plc

FTSE 100 retailer Marks and Spencer (LSE: MKS) has risen 79% from its 30 October 12-month traded low of £2.12.

However, just because a share has gained a lot does not mean there is no value left in it.

How much value is left in this stock?

My starting point to see if this is true here is to assess its key stock valuations with those of its competitors.  

On the price-to-earnings ratio (P/E) Marks and Spencer currently trades at 18.1 against a peer group average of 33. So it looks very cheap on this basis.

The same is true of its price-to-book ratio of 2.8 compared to its rivals’ average of 5.2. And it is also the case with its price-to-sales ratio at 0.6 against its 1.5 peer group’s average. 

To translate this into cash terms, I ran a discounted cash flow analysis.

This shows the stock to be 27% undervalued at its present price of £3.80, despite its recent price rise. So a fair value for the shares would be £5.21.

What are its growth prospects?

The firm is two years into its ‘Reshape for Growth’ five-year strategy broadly aimed at refocusing on quality, innovation and value for money.

The plan was announced at its Capital Markets Day in 2022, three years after its 2019 demotion from the FTSE 100. In September 2023 it was promoted back to the top tier.

Its fiscal year 2023/24 results showed volume and value share in its Clothing & Home business grew ahead of the market. Both have delivered sales growth in 12 consecutive quarters. Overall, this operation saw sales rise 5.3% year on year, generating an adjusted operating profit of £402.8m.

Its other big business – Food – saw sales jump 13% to make an adjusted operating profit of £395.3m. Over 1,000 products in the business were upgraded over the year, with 1,300 new lines launched.

Overall, the firm’s profit before tax and adjusting items leapt 58% on the year – to £716.4m.

A risk to the continued success of its strategy is a resurgence in the cost-of-living which may crimp customer spending.

However, as it stands, analysts forecast that Marks and Spencer’s earnings will grow 7.7% each year to the end of its fiscal year 2026/2027.

And ultimately it is earnings growth that powers rises in a company’s share price and dividend.

Will I buy the stock?

At my current point in my 35-year investment cycle, I am focused on shares that pay very high yields. Aged over 55 now, I aim to maximise this dividend income so I can continue to reduce my working commitments.

Marks and Spencer paid a dividend of 3p last year. This generates a yield of just 0.79% on the present stock price of £3.80. By comparison, my core high-yield shares generate an average yield of over 9%. So the company is not for me right now.

That said, if I were earlier in my investment journey, I would have no hesitation in buying the stock. It has a growth strategy in place now that focuses on what made it a great firm for such a long time.

This should continue to drive earnings over time, I think, and take the share price (and dividend) higher with it.

Simon Watkins has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK supporters with flag
Investing Articles

Why I think this super-cheap growth stock will lead the charge when the FTSE 100 recovers

Harvey Jones is seriously excited by this FTSE 100 growth stock but he also cautions that it can be very…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Rolls-Royce’s share price is rallying again! But for how long?

Rolls-Royce's share price is the FTSE 100's best performer at the start of the new month. The question is, can…

Read more »

Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf
Investing Articles

Value investors: Unilever shares are down 7% in a day!

Has the stock market’s reaction to Unilever’s deal to sell its food businesses left the reamining company as an undervalued…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

The stock market is changing fundamentally — and most investors haven’t noticed

Andrew Mackie argues the FTSE 100 is being misread — beneath the volatility, investors are rotating into cash-generating businesses, not…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

FTSE 100 shares: the ‘old economy’ trade the market may be misreading

Andrew Mackie argues recent FTSE 100 volatility is masking a deeper shift, as investors rotate into cash-generative 'old economy' winners.

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Down 19% to under £1, here’s why Lloyds shares look a bargain to me anywhere up to £1.80

Lloyds' shares are down a lot in a short time, but the price doesn’t reflect how well the business is…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

£20,000 invested in Rolls-Royce shares 3 years ago is now worth…

Rolls‑Royce shares are down after a huge surge from 2023, but the numbers suggest this rare dip could be a…

Read more »

ISA Individual Savings Account
Investing Articles

How big must an ISA be to aim for a £25,000+ a year second income?

Ahead of the 5 April ISA deadline, I double-checked I had fully utilised my tax-free allowance by topping up my…

Read more »