Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Looking for stock market bargains? 2 FTSE 100 shares to consider buying today

Ben McPoland highlights a pair of FTSE shares that appear undervalued to him when seen from a Foolish long-term perspective.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Black woman using smartphone at home, watching stock charts.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Stock markets may be flying higher, but there are still FTSE shares that look undervalued to me. Here are two from the blue-chip index that might be worth considering.

Smith & Nephew

First up is Smith & Nephew (LSE:SN.). This is a global medical technology company specialising in artificial hips and knees, surgical instruments, and wound care products that promote healing.

The FTSE 100 stock’s had a rough time, falling around 38% over the past five years.

The pandemic’s largely to blame, as many surgeries, including joint replacements, were postponed or canceled. Plus, rising raw material costs due to inflation have squeezed profit margins. So another pandemic or a return of high inflation are key risks here.

However, the medical equipment maker looks to be getting back on track. In the first half, revenue rose 4.3% year on year to $2.83bn, while profit jumped 12.8% to $471m (analysts were expecting $462m).

That 16.7% trading profit margin was up from 15.3% last year, and management’s targeting 20%+ in 2025. So there’s significant margin expansion here.

Longer term, Smith & Nephew looks well-placed to benefit from a rapidly ageing global population. As more people grow older, demand for hip and knee replacements should drive steady revenue growth.

Finally, the stock looks cheap at 13.4 times forecast earnings for 2025. And there’s a 2.6% dividend yield too.

JD Sports

Next up is JD Sports Fashion (LSE: JD), whose shares have fallen 21% since just before Christmas.

This is due to the tough economic backdrop, where cash-strapped consumers have been buying less of the branded sportswear JD normally sells by the boatload.

The main risk here is a further deterioration in consumer spending. Ongoing struggles at Nike, which accounts for around 45% of JD’s sales, also aren’t helping.

However, I reckon there’s still a lot to like about the firm in the long run. First off, it has over 4,000 stores worldwide and a strong online presence. It has close partnerships with Nike and Adidas, which often enable it to feature exclusive product lines that aren’t available at smaller rival retailers.

The company’s multi-brand strategy also allows it to capture growth from newer labels like Hoka and On (the latter brand’s hot right now, at least if my local gym’s anything to go by).

In the group’s first half, covering the 26 weeks to 3 August, we saw the benefits of JD’s diverse offer. Group revenue was up 5.2% year on year to £5bn (6.8% in constant currency). And adjusted pre-tax profit came in at £406m, handily beating analysts’ expectations for £384m.

CEO Régis Schultz commented: “Our multi-brand model and the agility that we have around moving across different brands is the recipe of our success.”

The company’s well-positioned to continue growing share in the US, the world’s largest sportswear market. It recently acquired Hibbett Sports, adding another 1,000+ stores to its portfolio.

At 136p, the stock’s trading at just 10 times earnings. That’s incredibly cheap for a firm with a strong brand and solid long-term growth prospects.

Looking ahead, falling interest rates should boost both consumer spending and investor sentiment for the stock. I reckon it’s a bargain hiding in plain sight and I plan to invest.

Ben McPoland has no position in any of the shares mentioned. The Motley Fool UK has recommended Nike, On Holding, and Smith & Nephew Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Fans of Warren Buffett taking his photo
Investing Articles

No savings at 40? Use Warren Buffett’s golden rule to potentially build a £12,000 second income

Following Warren Buffett’s approach, I’ve learned how disciplined investing can grow a passive income – but only if hidden risks…

Read more »

Investing Articles

With silver soaring to $60, the Fresnillo share price is turning into a runaway express train

Fresnillo is the FTSE 100’s runaway leader in 2025. With silver surging past $60, can its share price keep defying…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

From hero to zero: are Lloyds shares a ticking time-bomb after a 70% gain in 2025?

In 2025, Lloyds shares have produced around 10 years’ worth of average stock market gains. Could they be heading for…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Which stock market is best: the UK or US? Here’s how British investors can benefit regardless

Stock market diversification helps spread risk and capitalise on growth and income. Mark Hartley considers the options for British investors.

Read more »

Exterior of BT Group head office - One Braham, London
Investing Articles

Will the epic BT share price surge 77% in 2026?

BT's share price is tipped to rise next year. Discover what could drive the FTSE stock higher -- and what…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

I asked ChatGPT for 5 world-class UK stocks for a retirement portfolio. Here’s what it gave me

Searching for top-quality UK stocks for a retirement portfolio? Here are some names that the world's most popular generative AI…

Read more »

Happy male couple looking at a laptop screen together
Investing Articles

I just asked ChatGPT a really stupid question about FTSE 100 stocks and it said…

Harvey Jones insulted artificial intelligence by asking it a very basic question about which FTSE 100 stocks to buy and…

Read more »

Road trip. Father and son travelling together by car
Growth Shares

The share price of my favourite FTSE 100 growth stock can’t stop falling. Time to buy?

Paul Summers loves the near-monopoly this FTSE 100 company enjoys. But he's also concerned its shares have tumbled over 20%…

Read more »