This FTSE 250 insider’s selling but 2 brokers say “buy”. What’s going on?

A director of this FTSE 250 retailer has sold £114m of stock but brokers rate its shares a Buy. Our writer looks at this apparent contradiction. 

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.

Image source: Getty Images

On 23 September, the deputy chairman of Dunelm Group (LSE:DNLM), the FTSE 250 home furnishings retailer, and his wife sold stock in the company worth £114m (4.9%). Due to the large number of shares involved, Sir Will Adderley had to offload them at 1,140p each — a discount of 7.7% to the prevailing market price.

Although the family still retains a 32.8% interest, in my opinion, selling such a large slice of the company sends out the wrong message. In fact, it goes against the advice of two brokers who, in September, issued guidance notes to their clients suggesting they buy the stock. Berenberg and Canaccord Genuity have set a target price of 1,470p and 1,325p, respectively.

According to the company, Sir Will “remains fully committed” and undertook the sale to achieve greater portfolio diversification. This is a sensible investing strategy. However, it does illustrate a problem that large shareholders have — it’s never easy knowing when to convert shares into cash. Their motives will be scrutinised and investors might draw the wrong conclusions.

So I’m going to ignore this recent transaction, and the advice of the two brokers, and form my own opinion as to whether Dunelm would make a good investment for me.

Growth prospects

Although sales have grown 7.9% over the past three years, this hasn’t fed through to the company’s bottom line. Diluted earnings per share (EPS) were 11% lower in FY24, compared to FY22.

The directors hope to reverse this by increasing the group’s UK market share from 7.7% to 10%. If we move into a lower interest rate environment (as anticipated) this could help improve consumer sentiment and boost disposable incomes.

Analysts appear to have confidence that this target will be met and are predicting steady earnings growth. The consensus forecast is for EPS of 77.9p (FY25), 82.6p (FY26) and 87.2p (FY27). This implies a sensible forward (FY27) price-to-earnings ratio of 13.4.

Now could be a good entry point for me.

Passive income

However, forecasting the income that might be earned from the group is difficult.

Over the past four years, it’s steadily increased its interim and final dividends. However, it also makes a special payment which varies widely. For example, in FY21, it declared 65p a share. In FY24, it paid 35p. This helps illustrate that dividends are never guaranteed, special dividends even less so.

But if we look at the payments over the past 12 months, the shares are currently (8 October) yielding a very impressive 6.6%.

Reasons to be cautious

There are risks. It might take a while for investor confidence to return after the Adderleys’ sale. This could hold the share price back in the short term.

And operating physical stores is challenging. Online retailers have the advantage of not having to pay business rates.

Also, the UK economy’s struggling to grow at the moment. Worse, the government’s sounding particularly downbeat about the state of the nation’s finances, which I fear is supressing consumer optimism.

What should I do?

Against a challenging backdrop, Dunelm Group has delivered strong share price growth in recent years and currently offers one of the most generous dividends on the FTSE 250.

I’m therefore going to keep the stock on my watchlist for when I’m next in a position to invest.

James Beard has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »

Businesswoman calculating finances in an office
Investing Articles

Waiting for a stock market crash? This FTSE 100 superstar just fell 19% in a day

A stock market crash can be a great time to buy shares. But one of the FTSE 100’s leading lights…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Rolls-Royce shares down 19%. Why is this major broker still as bullish as ever?

Our writer looks into the long-term investment case for Rolls-Royce shares after a 19% dip, and finds at least one…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

9% yield! But a cut’s coming for 1 of the UK’s most reliable dividend stocks

While other housebuilding stocks have had big dividend cuts in recent years, Taylor Wimpey's been incredibly resilient. But that's set…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Stock market crash? 1 Nasdaq share I’m keeping an eye on

With the stock market taking the elevator down recently, out writer has his eye on a company hoping to compete…

Read more »