7% yield and a P/E of 10.1! Is the Aviva share price a steal?

This Fool thinks the Aviva share price looks like a bargain. Here he explains why he’s a fan of the FTSE 100 player.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Businessman with tablet, waiting at the train station platform

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Aviva (LSE: AV.) share price has put on a brilliant performance this year so far. In 2024, the stock is up 11.9%. That means in the last 12 months, Aviva has climbed 27.2%.

That means it’s outperformed the FTSE 100 across both timescales. While buying index trackers can offer a smart and simple way to build wealth over time, picking individual stocks can also prove to be incredibly beneficial.

But with the stock jumping this year, would it still make a shrewd addition to my portfolio? I’ve been keeping a very close eye on the insurance stalwart over the past couple of months. With its share price gaining momentum, I reckon now could be the time for me to strike. Let me explain why.

Value for money

Firstly, I think the Footsie constituent looks like good value for money. It currently trades on a price-to-earnings (P/E) ratio of 10.1. That’s below the FTSE 100 average of 11. For a company of Aviva’s quality, I think that’s a steal. Its forward P/E is 10.5. Again, I think that looks like great value.

Dividend yield

Then there’s its dividend yield, which currently stands at 7%. I’m an investor who targets stocks providing meaty passive income. Aviva’s payout is comfortably above the FTSE 100 average of 3.6%. In fact, it’s the fifth-highest yield on the index.

Dividends are never guaranteed. That said, I reckon we could see Aviva’s payout rise in the years to come. I say that because management seems keen to keep rewarding shareholders. Last year, the business upped its dividend by 8% to 33.4p per share. Its first-half results this year revealed that its interim dividend jumped 7% to 11.9p.

Looking ahead, its forward yield for the upcoming year is 7.1%. By 2026, some predict that could reach as high as 8.4%.

I’m also a fan of its share buyback programmes. The most recent announcement came in March, with it totalling £300m.

Streamlining

Aside from that, there are other reasons why I’m bullish on Aviva. I’ve been especially impressed with the turnaround the firm has made in the last couple of years. From a business that was critiqued for being inflated with too many operating divisions, Aviva is now making good headway with its streamlining process.

This has sped up since CEO Amanda Blanc took over. Under her leadership, Aviva has offloaded struggling divisions and placed greater focus on profitable regions. For the first half of the year, operating profit rose by 14% to £875m. That’s off the back of a strong 2023.

The risks

Of course, the moves it has made in recent years do come with risk. Focusing on just a few markets leaves the business reliant on a handful of regions. Should they experience a downturn, this could see the stock suffer.

Furthermore, the insurance industry is very competitive. There’s the ongoing rising threat from smaller competitors such as insurtechs.

I’d buy today

But at its current price, and with its thumping yield, I think Aviva would be a savvy buy for my portfolio. I’d happily buy the stock today if I had the cash.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 out-of-favour FTSE 250 stocks set for a potential turnaround in 2026

These famous retail stocks from the FTSE 250 index have crashed in 2025. Here's why 2026 might turn out to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down over 30% this year, could these 3 UK shares bounce back in 2026?

Christopher Ruane digs into a trio of UK shares that have performed poorly this year in search of possible bargains…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Yields up to 8.5%! Should I buy even more Legal & General, M&G and Phoenix shares?

Harvey Jones is getting a brilliant rate of dividend income from his Phoenix shares, and a surprising amount of capital…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Up 20% in a week! Is the Ocado share price set to deliver some thrilling Christmas magic?

It's the most wonderful time of the year for the Ocado share price, and Harvey Jones examines if this signals…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

I asked ChatGPT for the 3 best UK dividend shares for 2026, and this is what it said…

2025 has been a cracking year for UK dividend shares, and the outlook for 2026 makes me think we could…

Read more »