We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

My game plan for the next stock market crash

Markets have been surprisingly resilient during the recent Middle East conflict but we still cannot rule out a stock market crash. Harvey Jones is ready.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young mixed-race woman looking out of the window with a look of consternation on her face

Image source: Getty Images

Will the Iran war trigger a stock market crash? Frankly, I’m surprised we haven’t had one already, as analysts warn we’re heading for the biggest energy shock in history. We’ve already had a correction, defined as a quickfire drop of 10%. For a crash, major indexes like the FTSE 100 have to fall 20%. Will it happen?

It can’t be ruled out. The ceasefire in Iran is fragile. Talks with the US could break down at any point, and the fighting could resume.

FTSE 100 uncertainty ahead

On 6 April, Brent crude hit $109 a barrel amid talk of $200 by the summer. Last week, it retreated to $95. That’s just one example of how markets are impossible to predict. At The Motley Fool we don’t even try. Instead, we focus on getting ourselves ready for whatever tomorrow brings.

For me, that means sticking to the basics. Build a diversified portfolio covering a span of stocks and sectors. Focus on companies I’m happy to hold for at least five years, and ideally longer. And keep a watchlist of high-quality businesses I’d love to own at the right price. If a sell-off comes, I want to know what I’m buying, and why. I keep a spot of cash handy in my trading account, just in case.

In a crash, shares tend to fall across the board. The good plunge with the bad. The key is to focus on businesses with strong competitive positions, reliable cash flows and proven management. When that kind of company goes on sale, it’s time to go shopping.

Tesco shares are a bit pricey

FTSE 100 grocery giant Tesco (LSE: TSCO) stands out on those terms. It’s had a remarkable run lately. The shares are up 54% over the past 12 months and 107% over five years, with dividends on top. It’s been behaving more like a whizzy growth stock than an established blue-chip behemoth.

Tesco has tightened its grip on the UK grocery market, using its scale to keep prices competitive. Its Clubcard scheme continues to drive loyalty and repeat spending. Fresh food sales have been rising rapidly. Market share has slipped slightly since Christmas to 28%, but that’s still way ahead of closest rival Sainsbury’s at 15.6%, Worldpanel data shows.

Tesco still faces challenges. Wholesale distribution company Booker is underperforming the wider group. Margins are perenially tight at around 3.9% and could be further squeezed by the energy price shock. Aldi and Lidl continue to menace. After a strong run, Tesco trades on a relatively high price-to-earnings ratio of 17.7, while the trailing yield has slipped to 2.8%.

I’m ready to invest

That could quickly change if we get a stock market crash and Tesco shares are dragged down with everything else. This is exactly the kind of high-quality, resilient business I’d love to pick up at a discount and hold for years.

I don’t know if a crash is coming. Nobody does. And investors can’t afford to sit on the sidelines waiting for one that may never arrive. But if it does happen, I have my game plan. And I’ve got several more top FTSE 100 stocks on my shopping list today. Now let’s see what next week brings.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Passive income text with pin graph chart on business table
Investing Articles

Here’s how much to put in your ISA if you hope for passive income of £21,000

With a diversified portfolio of high quality shares and a disciplined investment mindset, Mark Hartley outlines his passive income strategy.

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

Here’s how someone could start buying shares for the price of a weekend break

Is it really possible to start buying shares for the cost of a quick getaway? Our writer explains how it…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

2 top growth shares to consider on the London Stock Exchange

There are plenty of UK stocks to buy that have potential long runways of growth. Here, our writer highlights two…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

£20k invested in a Stocks and Shares ISA this time last year is now worth…

What has 12 months meant for the value of a Stocks and Shares ISA? That depends on how it has…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

While everyone’s piling into AI infrastructure stocks like Micron and SanDisk, consider these out-of-favour Nasdaq 100 names

There’s very little interest in these Nasdaq-listed AI stocks right now despite the fact they’re generating impressive growth. Could this…

Read more »

Workers at Whiting refinery, US
Dividend Shares

Here’s why 2026 has been bumpy for the BP share price

The BP share price has had a good 2026, rising 24% so far. However, ever since the US attacked Iran…

Read more »

A beach at sunset where there is an inscription on the sand "Breathe Deeeply".
Investing Articles

How oil price volatility is impacting stock market sentiment — and how to prepare

As the Middle East crisis deepens, oil price shocks are sending ripples through global stock markets. Mark Hartley considers a…

Read more »

Man thinking about artificial intelligence investing algorithms
Investing Articles

Meet the £7 FTSE 250 tech stock that’s outperforming Nvidia, AMD and Micron in 2026

This FTSE 250 artificial intelligence stock has generated enormous returns in 2026 amid high demand for its products. Is it…

Read more »