9% yield and exceptional value! Here’s a potential pick for my Stocks and Shares ISA

This Fool says Vodafone’s 9% yield is growing more attractive because the company is also undervalued. He’s considering it for his Stocks and Shares ISA.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London

Image source: Vodafone Group plc

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When looking for a strong dividend investment for my Stocks and Shares ISA, I’m not just after a strong yield. I also want either great asset price growth or a great valuation.

Vodafone (LSE:VOD) is in an exceptional position at the moment for a value investor like myself seeking good cash flow. With a massive 9% yield and a price-to-sales (P/S) ratio of 0.66, I’m very tempted.

Cash flow and good value

I believe strong cash flow is one of the most appealing aspects of an investment. After all, we use pounds to pay our bills, not stocks and shares.

Vodafone has a strong track record of dividends, with a 6.7% yield as its 10-year median. This has become much higher over time, but the main reason for this is that its share price has been tanking.


While that was concerning for investors in the past, I think it’s now at a point where the valuation is so low that the price will begin to rise again soon.

The group has reported negative earnings and revenue growth over the past three years on average. However, analysts estimate that its revenues will grow at approximately 2% annually over the next three years. Furthermore, its EPS is estimated to grow at 32.5% per year over the period. So, I think we’re at the bottom of the protracted price decline for now.

It faces risks

However, the company faces broader risks. Recently, it has faced challenges in key markets like Germany, where it’s struggling to retain legacy cable TV customers. Furthermore, its performance in Spain and Italy has been weak recently, with year-on-year sales declines reported in both countries.

Also, the business has a weak balance sheet at the moment, with high levels of debt. It’s also under scrutiny from the UK’s Competition and Markets Authority about its merger with Three UK. This merger is seen as vital for Vodafone and Three to compete with bigger players like EE. However, it could destabilise the dividend if there are challenges with integrating the two companies.

Staying aware

As the company has a history of losing value, a big merger under way, and recently contracting growth rates, I’ll need to monitor it frequently if I buy its shares.

A dividend yield as high as 9% is incredibly rare and could seem like a gift. But in a worst-case scenario, the stock could fall further in price. More likely, it could be a value trap, where the price stays depressed and fails to grow again despite better earnings and revenue growth on the horizon.

But I still think it’s worth my cash. Standard & Poor’s data shows that the average annual total return of the S&P 500 from 1926 through 2022 is approximately 10%. That’s just higher than Vodafone’s dividend yield alone.

Also, I reckon the shares could trade at a slightly higher P/S ratio of 0.75 in 18 months. This is close to its 10-year median of 1.1. So, if it hits the analyst consensus sales estimate of $42.6bn in March 2026, it could have a market cap of $32bn. That would mean 23.5% growth from its current valuation of $25.9bn.

I’m considering it

I learned from Warren Buffett that it’s not the amount of investments I make but the quality of those I choose that counts. Therefore, I’m taking my time with this decision. Vodafone is going on my watchlist for now.

Oliver Rodzianko has no position in any of the shares mentioned. The Motley Fool UK has recommended Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down over 30% this year, could these 3 UK shares bounce back in 2026?

Christopher Ruane digs into a trio of UK shares that have performed poorly this year in search of possible bargains…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Yields up to 8.5%! Should I buy even more Legal & General, M&G and Phoenix shares?

Harvey Jones is getting a brilliant rate of dividend income from his Phoenix shares, and a surprising amount of capital…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Up 20% in a week! Is the Ocado share price set to deliver some thrilling Christmas magic?

It's the most wonderful time of the year for the Ocado share price, and Harvey Jones examines if this signals…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

I asked ChatGPT for the 3 best UK dividend shares for 2026, and this is what it said…

2025 has been a cracking year for UK dividend shares, and the outlook for 2026 makes me think we could…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

£10k invested in sizzling Barclays, Lloyds and NatWest shares 1 year ago is now worth…

Harvey Jones is blown away by the performance of NatWest shares and the other FTSE 100 banks over the last…

Read more »

Investing Articles

£5,000 invested in these 3 UK stocks at the start of 2025 is now worth…

Mark Hartley breaks down the growth of three UK stocks that helped drive the FTSE 100 to new highs this…

Read more »