Which stock market sectors are the most undervalued?

For investors who are willing to look carefully for opportunities, Stephen Wright thinks there are bargains in the stock market at the moment.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

piggy bank, searching with binoculars

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 and the S&P 500 are both up since the start of the year. Despite this, I think there are still bargains in today’s stock market. 

Some sectors have seen big declines since the New Year. But investors should be careful – not every falling share price is a buying opportunity.

Consumer pressure

Consumer spending has been under pressure in the UK, the US, Europe and China. And that has been leading to weaker returns for companies that rely on people having disposable income.

One reason for this is higher interest rates. Consumers might be getting more interest on their savings, but they’re also paying way more on their debts. 

As a result, households have had less disposable income. And share prices have been reflecting this, especially in the consumer discretionary sector. 

Wizz Air (LSE:WIZZ) shares are down 41% over the last year and recreational vehicle company Polaris (NYSE:PII) has seen its stock fall 23%. But the two look very different to me.

Wizz Air

Shares in Wizz might be down, but I view this one as a value trap. As the pandemic demonstrated, airline costs stay largely fixed even if demand falls, meaning profits can drop away quickly.

Wizz is still anticipating decent profits this year. Net income of between £420m and £500m this year makes the stock look cheap with a market cap of £1.3bn.

The trouble is, I think the business is in a difficult long-term position. The company’s debt climbed during the Covid-19 travel restrictions and it hasn’t reduced since.

Wizz Air Total Debt 2014-24


Created at TradingView

Higher debt increases the extent to which the firm stands to benefit from lower interest rates. But this isn’t enough to change my view that the risks here are significant.

Polaris

The Polaris share price hasn’t fallen as much over the last 12 months. But there are a couple of reasons I much prefer it from an investment perspective. 

One is that it has a genuinely powerful brand – it’s one of the oldest names in power sports. Another is a balance sheet where total debt is roughly in line with 2018 levels. 

Polaris Total Debt 2014-24


Created at TradingView

In an industry with low switching costs, it can be difficult to retain customers, which is a risk with the company. But the stock is currently unusually cheap on a price-to-sales basis.

Polaris P/S ratio 2014-24


Created at TradingView

I don’t envisage the downturn in the US economy lasting forever. And I think Polaris could be a big beneficiary when consumer spending starts to recover.

Undervalued stocks

I think the consumer discretionary sector is the place for opportunistic investors to look for opportunities right now. But a stock’s decline isn’t a measure of how undervalued it is.

Some businesses can handle a difficult trading period than others. The key to investing well is finding those that limit the damage in the short term and recover strongly in the future.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

Is Diageo quietly turning into a top dividend share like British American Tobacco?

Smoking may be dying out but British American Tobacco remains a top dividend share. Harvey Jones wonders if ailing spirits…

Read more »

Young woman holding up three fingers
Investing Articles

Just released: our 3 top income-focused stocks to consider buying in December [PREMIUM PICKS]

Our goal here is to highlight some of our past recommendations that we think are of particular interest today, due…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Tesco’s share price: is boring brilliant?

Tesco delivers steady profits, dividends, and market share gains. So is its share price undervaluing the resilience of Britain’s biggest…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

1 huge takeaway from the Martin Lewis investing presentation

Martin Lewis showed how returns from stocks have smashed the returns from cash savings over the last decade. But here’s…

Read more »

Middle aged businesswoman using laptop while working from home
Investing For Beginners

I think the best days for Lloyds’ share price are over. Here’s why

Jon Smith explains why Lloyds' share price could come under increasing pressure over the coming year, with factors including a…

Read more »

A graph made of neon tubes in a room
Investing Articles

£5,000 invested in the FTSE 100 at the start of 2025 is now worth…

Looking to invest in the FTSE 100? Royston Wild believes buying individual shares could be the best way to target…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Can the BAE share price do it again in 2026?

The BAE share price has been in good form in 2025. But Paul Summers says a high valuation might be…

Read more »

Investing Articles

Can Rolls-Royce, Babcock, and BAE Systems shares do it all over again in 2026?

Harvey Jones examines whether BAE Systems and other defence-focused FTSE 100 stocks can continue to shoot the lights out in…

Read more »