After crashing 50% are these 2 FTSE dividend heroes the best shares to buy today?

The best shares to buy can often be found among the FTSE 100’s worst performers. Has Harvey Jones uncovered a pair of hidden gems here?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.

Image source: Getty Images

While hunting for the best shares to buy, FTSE 100-listed Croda International (LSE: CRDA) and Spirax Group (LSE: SPX) have rarely figured in my calculatoins.

Looking at their share price performanceS, I’m hardly surprised. Anybody who bought these overlooked stocks in recent years probably wished they’d never heard of them.

I’m a big fan of buying shares after they’ve fallen out of favour. This allows me to buy them at a reduced valuation, possibly with a higher yield, and benefit when the market cycle swings back in their favour. Assuming it does.

Croda struggles

The Croda share price is down 26.92% over one year and 56.85% over five. I thought the stock would be dirt cheap as a result, but it isn’t. It actually trades at 23.32 times earnings, well above today’s FTSE 100 average of around 15 times. Its yield of 2.8% is below index average of 3.8%.

The chemicals manufacturer boasts one thing in its favour though. It’s hiked shareholder payouts for 32 years in a row. That makes it a true blue-blooded Dividend Aristocrat.

Sales flew during the pandemic when customers stockpiled chemicals but it was subsequently hit by “prolonged destocking”. Croda delivered more bad news on 30 July, as its life sciences operations suffered continued destocking, notably in crop protection and consumer health.

First-half pre-tax profit fell 27% to £127.3m, with sales down 7.4% to £815.9m. The board also cut its full-year profit outlook,

I’ve taken advantage of several profit warnings recently to buy FTSE 100 shares at reduced valuations, only to see them slump further. I fear that could happen here too. Given the valuation, I’m in no rush to buy Croda today.

Spirax on the rack

Industrial and commercial steam system products manufacturer Spirax is another Dividend Aristocrat, having hiked shareholder payouts for 33 years. If only the Spirax share price had shown similar vim. It’s down 25.27% over one year and 51.68% over five.

Yet it’s another low-yielder, paying trailing income of just 2.11%. Like Croda, Spirax isn’t cheap, trading at 24.26 times earnings. That reflects a sharp 17% drop in 2023 earnings per share to 312.4p. Pre-tax profits dropped 20.6% to £244.5m.

Spirax had a tough start to 2024, with first-half pre-tax profits down 10% and earnings per share down 12%. The board blamed a “weak macroeconomic environment” in key markets and currency issues.

Chief executive Nimesh Patel expects stronger second-half growth but does not “anticipate a meaningful recovery until late 2024”.

Both these stocks have a surprisingly similar profile. Their shares have plunged but they’re not cheap, their dividend track record is stellar but the yields are low, neither are bargains and their struggles aren’t over.

Both need the US and Chinese economies to spring back into life, but there’s little sign of that today. I can see a number of FTSE 100 shares with far brighter prospects, and higher yields too. I’ll look to buy them instead.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Croda International Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Happy parents playing with little kids riding in box
Investing Articles

Up 12% in a month, Hollywood Bowl is a UK dividend stock on a roll

This 5%-yielding dividend stock was one of the top performers in the FTSE 250 index today. What sent it flying…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Young investors are taking the stock market on a rollercoaster ride. Here’s how retirees can buckle up

Mark Hartley reveals the volatile impact that younger investors are having on the stock market and how UK retirees can…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

£7,500 invested in Aviva shares 5 years ago is now worth…

A lump sum pumped into Aviva shares half a decade ago has grown a lot. Andrew Mackie looks at the…

Read more »

Young female hand showing five fingers.
Investing Articles

Could £20,000 invested in these 5 dividend shares produce £14,760 of passive income over the next 10 years?

James Beard considers the potential of dividend shares to deliver amazing levels of passive income. Here are five that have…

Read more »

Workers at Whiting refinery, US
Investing Articles

At 570p, is it too late to consider buying BP shares?

Since the end of February, when the conflict in the Middle East started, BP shares have soared nearly 20%. But…

Read more »

Aviva logo on glass meeting room door
Investing Articles

5 years ago, £5,000 bought 1,231 Aviva shares. But how many would it buy now?

Buying Aviva shares in April 2021 would have been a good decision. And the insurance, wealth, and retirement group’s dividends…

Read more »

Nottingham Giltbrook Exterior
Investing Articles

5 years ago, £5,000 bought 3,185 Marks & Spencer shares. But how many would it buy now?

According to a recent survey, Marks & Spencer is the UK’s best brand. Does this mean it’s time to consider…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Is the 8.7% yield on this FTSE 250 stock too good to be true?

FTSE 250 stocks are often overlooked by income investors. Here’s one that’s currently (15 April) yielding over twice that of…

Read more »