Would it be smart for me to buy Aviva shares today and hold them for a decade?

This Fool wants to take a closer look at whether Aviva shares would be a savvy investment for the coming years. He reckons so.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Aviva (LSE: AV.) shares have been on a roll lately. They’re up 14.5% in the last six months, 11.3% year to date, and an impressive 25.2% over the last 12 months. That’s excluding its chunky dividend yield, which I’ll touch on later.

They’ve outperformed the FTSE 100 across all three time periods. While buying index trackers is a smart way to invest, picking individual stocks certainly has its benefits.

With that in mind, would Aviva make a smart buy today? I’m looking for the next addition to my portfolio and Aviva is high up on my watchlist.

I ask myself this question every time I consider investing in a business, could I see me holding its shares for the next decade?

Short-term risks?

With Aviva, I’d say I do. But before I explain why, I want to address the risks I see. One of the main ones is competition. The insurance industry’s highly competitive and especially with the rise of insurtechs, Aviva will have to stave off plenty of threats in the years to come.

On top of that, high interest rates are bad news for the business. A delay in rate cuts could spell trouble.

Long-term gains?

But if I see a business with plenty of growth potential on a strong trajectory, I’m happy to ride some short-term peaks and troughs. With Aviva, I do.

I say that mainly because of its recent turnaround. A couple of years ago, Aviva was an inflated business spread too thinly across too many markets and regions. CEO Amanda Blanc has made good progress in streamlining the business.

In recent quarters Aviva has offloaded underperforming units and focused more on those that generate the most profit. For example, in Q1 the business exited its Singapore joint venture for a total consideration of over £900m.

At the same time, it completed the acquisition of AIG’s UK protection business for £453m. It’s placing greater emphasis on the UK market so that move makes sense.

Passive income

I mentioned at the top about the passive income potential with Aviva through its meaty yield. That’s another reason I could see the stock being a smart addition to my portfolio for the years to come.

As I write, it yields 6.9%. That’s way above the FTSE 100 average of 3.6% and there are just eight stocks that offer a higher payout. One of those is Vodafone, which is cutting its payout in half from next year. So in theory, there’ll only be seven.

I reckon we could see its payout climb in the times ahead. Last year, it boosted its total dividend by 8% to 33.4p per share. Its forward yield for this year’s 7.1%. By 2026, that’s forecast to rise to 8.4%.

While of course that’s only a prediction, it would place it sixth highest yielder on the FTSE 100 as things stand. Not bad. Alongside increasing its dividend last year, the firm announced a £300m share buyback programme.

So the appetite from management to reward shareholders is clearly there, which is always good to see.

Smart buy?

I reckon Aviva could be a shrewd buy for me today for the next decade as it continues with its streamlining mission. I’m keen to pick up some shares.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Up 20% in a week! Is the Ocado share price set to deliver some thrilling Christmas magic?

It's the most wonderful time of the year for the Ocado share price, and Harvey Jones examines if this signals…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

I asked ChatGPT for the 3 best UK dividend shares for 2026, and this is what it said…

2025 has been a cracking year for UK dividend shares, and the outlook for 2026 makes me think we could…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

£10k invested in sizzling Barclays, Lloyds and NatWest shares 1 year ago is now worth…

Harvey Jones is blown away by the performance of NatWest shares and the other FTSE 100 banks over the last…

Read more »

Investing Articles

£5,000 invested in these 3 UK stocks at the start of 2025 is now worth…

Mark Hartley breaks down the growth of three UK stocks that helped drive the FTSE 100 to new highs this…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

Time to start preparing for a stock market crash?

2025's been an uneven year on stock markets. This writer is not trying to time the next stock market crash…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock’s had a great 2025. Can it keep going?

Christopher Ruane sees an argument for Nvidia stock's positive momentum to continue -- and another for the share price to…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how someone could aim to turn that into a £10,958 annual second income!

Earning a second income doesn't necessarily mean doing more work. Christopher Ruane highlights one long-term approach based on owning dividend…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

My favourite FTSE value stock falls another 6% on today’s results – should I buy more?

Harvey Jones highlights a FTSE 100 value stock that he used to consider boring, but has been surprisingly volatile lately.…

Read more »