This brilliant piece of Warren Buffett advice is transforming how I buy shares

Every time Harvey Jones catches up on Warren Buffett he learns a new lesson about investing. He also learns what he’s been doing wrong.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

This way, That way, The other way - pointing in different directions

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Millions of investors pore over the wit and wisdom of billionaire investor Warren Buffett when deciding which shares to buy.

During recent volatility, many will have had the second part of his most famous mantra ringing in their ears: “…the time to be greedy is when others are fearful”.

The panic was a brilliant time to buy UK shares at reduced prices.

Yet Buffett’s advice doesn’t just ring true in a crash. I try to apply it whenever I buy shares. Especially this nugget: “For the investor, a too-high purchase price for the stock of an excellent company can undo the effects of a subsequent decade of favourable business developments.”

FTSE 100 bargain?

I hate overpaying for shares. Unfortunately, it’s not as easy as Buffett makes it seem. One year ago, I decided US chipmaker Nvidia was overhyped and overpriced so didn’t buy it. I’ve missed out on a 130% gain as a result.

At the same time, I decided FTSE 100 insurer and asset manager Legal & General Group offered an attractive purchase price, trading at around six times earnings. The shares are down 5.08% over 12 months. At least I can console myself with its 9.27% trailing yield.

Obviously, I can’t determine the success of an investment over such a short timescale. Plus I’m hardly comparing like with like. But now I’ve come across another Buffett snippet, it’s made me think twice.

The ‘Sage of Omaha’ said: “Your goal as an investor should simply be to purchase, at a rational price, a part interest in an easily understandable business whose earnings are virtually certain to be materially higher five, 10, and 20 years from now.”

I believe I bought Legal & General Group at a “rational price”. I also think that selling pensions, annuities, index trackers and protection makes this an “easily understandable business”.

But are its long-terms earnings “virtually certain to be materially higher”? I’ll confess, I didn’t really look. I just kind of hoped. Just one reason why Buffett’s worth $130bn and I’m not.

L&G’s earnings have been patchy over the last decade. Up and down rather than “materially higher”. Let’s see what the charts say.


Chart by TradingView

This morning we learned that its first-half profits rose 1% to £849m. That beat forecasts but is far from stellar. Profit after tax fell 40.8% to £223m.

L&G operates in a competitive market. It’s also a mature market. While Britons need to dramatically increase their pensions and protection, they don’t have the cash. This puts a ceiling to UK growth prospects.

First-half annuity sales more than doubled to £1.2bn thanks to higher interest rates. Unfortunately, they’re likely to slow as rates retreat. The emerging bulk annuity market offers better growth prospects. The board’s also taking a shot at the world’s biggest insurance market – the US. That offers real growth prospects, but competition will be intense.

Admittedly, I don’t think Buffett would touch L&G based on its earnings outlook. At least I’ve learned a hugely valuable lesson. And I’ll still get my dividend income.

Harvey Jones has positions in Legal & General Group Plc. The Motley Fool UK has recommended Nvidia. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Could 2026 be the year when Tesla stock implodes?

Tesla's 2025 business performance has been uneven. But Tesla stock has performed well overall and more than doubled since April.…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Could these FTSE 100 losers be among the best stocks to buy in 2026?

In the absence of any disasters, Paul Summers wonders if some of the worst-performing shares in FTSE 100 this year…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Up 184% this year, what might this FTSE 100 share do in 2026?

This FTSE 100 share has almost tripled in value since the start of the year. Our writer explains why --…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

You can save £100 a month for 30 years to target a £2,000 a year second income, or…

It’s never too early – or too late – to start working on building a second income. But there’s a…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Forget Rolls-Royce shares! 2 FTSE 100 stocks tipped to soar in 2026

Rolls-Royce's share price is expected to slow rapidly after 2025's stunning gains. Here are two top FTSE 100 shares now…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Brokers think this 83p FTSE 100 stock could soar 40% next year!

Mark Hartley takes a look at the factors driving high expectations for one major FTSE 100 retail stock – is…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 shares to consider for 2026, and it said…

Whatever an individual investor's favourite strategy, I reckon there's something for everyone among the shares in the FTSE 100.

Read more »

Investing Articles

3 FTSE 100 powerhouses to consider buying for passive income in 2026

Looking to start earning passive income in 2026? Paul Summers picks out three dividend heroes to consider from the UK's…

Read more »