2 boring but beautiful picks I think could make great additions to a Stocks and Shares ISA

This Fool thinks these two FTSE shares could be smart additions to bolster a Stocks and Shares ISA. Here, he details why.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It excites me when I start thinking about what cutting-edge businesses I can add to my Stocks and Shares ISA next with the hope that their share prices boom. However, boring but beautiful stocks have their place too.

After all, my investment journey’s a marathon, not a sprint. As nice as it would be to unearth the next Nvidia, I’m always conscious of sticking to my plan. I want to largely buy blue-chip FTSE 100 and FTSE 250 stocks that offer income. While the likes of Nvidia may garner most of the attention, it’s these sorts of businesses I’m largely relying on to build my wealth.

I’ve got my eye on two I think could be cracking picks for investors to consider buying today.

Safestore

The first is Safestore (LSE: SAFE). The company’s the UK’s leading self-storage business with over 130 centres nationwide. Boring, right?

Maybe. But it’s a proven business model. And despite a challenging economic environment over the last couple of years, the firm’s proven its resilience. What’s more, with its impressive growth in the UK, it’s now got its eyes firmly set on European expansion.

There’s also a 3.8% dividend yield on offer. That’s not the highest payout. But it’s up by over 300% in the last decade. Safestore’s increased its dividend for the last 14 consecutive years.

High interest rates have harmed the firm. Not only do they impact the value of its property portfolio, but they also lead to rising debt-servicing costs. That’s forced Safestore to up its prices in recent times.

But as I said, I’m looking at the bigger picture when it comes to what stocks I own today. And trading on 6.5 times earnings, Safestore looks like it could be a shrewd buy.

GSK

Next is GSK (LSE: GSK). The pharmaceutical giant’s struggled this year due to ongoing legal threats.

Recently, it was revealed that a Delaware judge ruled in favour of more than 70,000 lawsuits related to Zantac and its alleged link to causing cancer to move forward. Legal threats such as this one are always a risk when investing in pharma stocks.

But I see value in the GSK share price right now. The stock trades on 15.3 times earnings and 10.3 times forward earnings. That’s below the global sector average.

I think that’s good value for a business of GSK’s quality. Given it provides essential medicines and treatments, that means there should be a steady demand for its goods, regardless of external factors.

Like Safestore, there’s also the opportunity to make some passive income. It pays a 3.5% yield. Last year, its payout rose by 5.5% to 58p. Looking ahead, the business has given 2024 guidance for a 60p dividend.

Of course, further volatility may be on the cards if we receive a negative update on its Zantac trial.

Nevertheless, I think the stock could be a savvy buy today. And I’m content with some short-term volatility if I see real long-term value. With GSK, I most certainly do.

Charlie Keough has positions in Nvidia and Safestore Plc. The Motley Fool UK has recommended GSK, Nvidia, and Safestore Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf
Investing Articles

What next for Unilever shares after positive 2025 results?

Unilever shares are a popular pick with today's Stocks and Shares ISA investors who are looking for decades-long profit potential.

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing For Beginners

Is the party over for the Aviva share price?

Jon Smith reviews the Aviva share price and ponders if one of the top UK insurance firms has peaked, or…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

A ‘once-in-a-lifetime’ chance to buy 1 of my favourite growth stocks? 

AI might be weighing on growth stocks in the tech sector. But one of Stephen Wright’s top growth stocks is…

Read more »

Investing Articles

Can these 2 FTSE 100 stocks grow 50% (or more) in 2026?

Ken Hall unpacks two big-name FTSE 100 stocks that could climb higher in 2026 if management can deliver on its…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

£5,000 invested in Rightmove shares 6 months ago is now worth…

It's been a wild six months for Rightmove shares. How much would an example stake have made or lost? And…

Read more »

Cargo containers with European Union and British flags reflecting Brexit and restrictions in export and import
Investing Articles

I thought there were no good tech stocks to buy in the UK. Boy, was I wrong!

On the hunt for local growth stocks to buy, Mark Hartley takes a deep dive into the UK's evolving tech…

Read more »

Investing Articles

£15,000 invested in Diageo shares at the start of 2026 is now worth

Diageo shares have crashed 55% in the FTSE 100 since the start of 2022. Yet the Guinness maker is off…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

£15,000 invested in Rolls-Royce shares a year ago is now worth…

Investors who bought Rolls-Royce shares 12 months ago would have more than doubled their money. Can the FTSE 100 growth…

Read more »