This FTSE 250 stock is up 30% in July! Should I buy it now?

This FTSE 250 technology stock has seen its share price rise by 30% already in July. Roland Head asks if it’s time to climb aboard.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Night Takeoff Of The American Space Shuttle

Image source: Getty Images

When I see a FTSE 250 stock rise by 30% in just over two weeks, I take notice.

After all, companies listed in the UK’s mid-cap index are generally fairly large and well established. If their share prices suddenly shoot up, it’s often a sign of strong trading and upgraded profit forecasts.

The top FTSE 250 riser in July (so far!)

Ocado (LSE: OCDO) is a good example. The retail technology specialist’s share price rose by around 10% on Tuesday 16 July, after the company said it expects to generate more underlying cash flow than expected this year (before various expenses).

Ocado shares are now up by 30% so far in July at the time of writing, making it the index’s best performer this month.

The shares are still a long way below their pandemic high. But to me, it looks like things might now be moving in the right direction for Ocado.

Should I consider buying some shares now, ahead of any possible further gains? Let’s take a look.

Why I’m interested

I like investing in FTSE 250 companies. Many of the shares in my main personal portfolio are members of the mid-cap index. I like them because they are small enough to grow, but large enough to be proven, profitable businesses.

Ocado ticks almost all of these boxes. It was founded in Hatfield, north of London, in 2000. Today, it has customer operations in Asia, North America, and Europe, as well as the UK.

The company’s automated warehouses and robotic picking systems are very clever. We know they work, partly because the company also uses its own technology to run a grocery delivery business in the UK, in partnership with Marks & Spencer.

Ocado now has a growing customer base of other retailers who pay to use its technology.

Founder and CEO Tim Steiner believes that selling this technology to other retailers will be very profitable one day.

However, that day hasn’t come yet. Although Ocado’s annual turnover is expected to hit £3bn this year, the company has never made a meaningful profit.

Broker forecasts suggest Ocado will report an annual loss of around £350m in 2024. Last year, the figure was £387m.

Will Ocado make a profit – and should I buy?

The latest broker forecasts I can see stretch to 2026 and still show the business making a loss of more than £250m.

I’m willing to believe the company will eventually become profitable. But with a market cap of £2.8bn as I write, I think some of this hope is already priced in.

Even if I was willing to pay 20 times forecast earnings for Ocado shares, that would still equate to an annual profit of around £140m.

That’s a long way above this year’s forecast loss of £350m.

I think it’s possible that Ocado could quickly swing to profit when most of its current crop of projects are completed and generating fees. It’s also worth remembering the company is starting to expand beyond grocery retail, opening new opportunities.

However, City analysts – who are better informed than me – don’t think Ocado will make a profit in 2025 or 2026.

For me, 2027 and beyond is too long to rely on hope alone. I won’t be buying.

Roland Head has positions in Marks And Spencer Group Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

£9,000 in savings? Here’s how to try and turn that into a £193 monthly second income

With a long-term approach and applying basic principles of good investment, our writer reckons someone with under £10k could earn…

Read more »

Investing Articles

A 2026 stock market crash could be a rare passive income opportunity

If a stock market crash comes our way then it might throw up plentiful opportunities for investors to secure a…

Read more »

Tesla car at super charger station
Investing Articles

£10,000 invested in Tesla stock 1 year ago is now worth…

Dr James Fox takes a closer look at Tesla stock with the incredibly volatile mega-cap company surging and pulling back…

Read more »

British pound data
Investing Articles

My personal warning for anyone tempted by the plunging Aston Martin share price

Harvey Jones was so captivated by the plunging Aston Martin share price that he ignored an old piece of investment…

Read more »

Stacks of coins
Investing Articles

This penny share just crashed 13% to 19p! Time to buy?

After another fall today, this penny stock has now crashed 70% since April 2021. Is it one that should be…

Read more »

Trader on video call from his home office
Investing Articles

Down 19%! Here’s why Barclays shares look a serious bargain to me right now

Barclays shares have slumped recently, but a big gap between price and fair value has opened, offering nimble long-term investors…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Why Meta Platforms shares fell 12.5% in March

Historically, investors have done well by buying Meta Platforms shares when the price has fallen. But is the latest legal…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

£20,000 invested in BAE Systems shares 4 years ago is now worth…

BAE Systems' shares have soared since 2022, yet rising NATO budgets are just starting to feed through, so the real…

Read more »