Legal & General vs Aviva: which is the best share to buy today?

Edward Sheldon compares Legal & General and Aviva to find out which share has more potential for capital gains and dividend income.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Older Man Reading From Tablet

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in Legal & General (LSE: LGEN) and Aviva (LSE: AV.) are always popular with UK investors. This is due to the fact that these companies pay out big dividends.

Wondering which shares are looking most attractive today? Let’s compare them and find out.

Comparing the two businesses

These two have fairly similar business models. Both do insurance, investment management and retirement solutions.

Recently, both have been trying to simplify and streamline their businesses to become more efficient. Aviva started this process a few years ago when CEO Amanda Blanc came in and it has seen some good results. Legal & General started more recently when new CEO António Simões arrived, so it’s still early days here.

Overall, I don’t see a clear winner in terms of business model and strategy. However, it’s worth noting that today, Aviva only operates in the UK, Ireland and Canada. So it’s a little less diversified than Legal & General, whose footprint spans the US, Europe and Asia.

Who’s performing better?

In terms of who’s performing better today, it appears to be Aviva. Last year, it generated operating profit growth of 9%. By contrast, Legal & General’s operating profit was flat year on year.

Looking ahead, Aviva’s targeting operating profit of £2bn by 2026 versus £1,467m in 2023. That represents annualised growth of about 11%. However, Legal & General’s only targeting 6-9% core operating earnings per share between 2024 and 2027.

Which share is the cheapest?

This year, Legal & General – which currently has a share price of 234p – is expected to generate earnings per share of 22.2p. That puts its P/E ratio at roughly 10.5.

Aviva meanwhile, is expected to generate earnings per share of 45.3p and its share price is 473p. So its P/E ratio is about 10.4.

That makes Aviva the cheaper stock, but not by a significant amount. I wouldn’t make a decision based on this small valuation differential. Ultimately, they’re both relatively inexpensive today.

Who has the highest dividend yield?

Of course, a major factor with these stocks is the dividend yield. So which stock is superior here?

Well, for 2024, Legal & General’s projected to pay out 21.3p per share. That puts its yield at 9.1%. Meanwhile, Aviva’s forecast to pay out 34.7p per share for 2024. Therefore, its yield is 7.3%.

So Legal & General has the highest yield today. It should be noted however, that Aviva’s payout is likely to grow faster than Legal & General’s in the years ahead. So the gap could narrow.

And it’s worth pointing out that neither stock has a particularly high dividend coverage ratio (the ratio of earnings to dividends). So investors shouldn’t assume that dividends will continue at current levels.

Risks

Finally, both companies face similar risks. Financial market volatility is one to consider. A dip in global stock markets, for example, could impact earnings from investment management. Lower demand for institutional retirement solutions is another.

The winner?

Putting all this together, it’s not easy to pick a winner. Aviva appears to be performing better. But Legal & General has a higher dividend yield.

Given the higher yield, I’d probably go for L&G if I was looking to buy one of these stocks. However, if my goal was income, I might even invest in both.

Edward Sheldon has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Dividend Shares

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

This 8% yield could be a great addition to a portfolio of dividend shares

Penny stocks don't usually make for great passive income investments. But dividend investors should consider shares in this under-the-radar UK…

Read more »

Portsmouth, England, June 2018, Portsmouth port in the late evening
Investing Articles

A 50% discount to NAV makes this REIT’s 9.45% dividend yield impossible for me to ignore

Stephen Wright thinks shares in this UK REIT could be worth much more than the stock market is giving them…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Why this 9.71% dividend yield might be a rare passive income opportunity

This REIT offers a 9.71% dividend yield from a portfolio with high occupancy, long leases, and strong rent collection from…

Read more »

Investing Articles

3 FTSE 250 shares to consider for income, growth, and value in 2026!

As the dawn of a new year in the stock market approaches, our writer eyes a trio of FTSE 250…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Dividend Shares

How much do you need in an ISA to make £1,000 of passive income in 2026?

Jon Smith looks at how an investor could go from a standing start to generating £1,000 in passive income for…

Read more »

Businessman with tablet, waiting at the train station platform
Dividend Shares

Forecast: the Vodafone share price will pass £1 very soon!

After a tough few years, the Vodafone share price has soared over the past nine months. It's closing on the…

Read more »

Investing Articles

Gold has just smashed record highs and these 3 FTSE stocks are riding the wave

After surging an astonishing 400% in 2025, is this high-flying mining stock still worth checking out in 2026 and beyond?

Read more »