2 cheap shares I’ve spotted in my July bargain hunt

Jon Smith thinks he’s spotted a couple of cheap shares based on recent share price falls and the subsequent valuation metrics.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

At the beginning of each month, I always check my different stock market filters. Some of these are set up for screening top dividend shares, others more for growth. Yet one I always check is for companies that have fallen in value, with a low price-to-earnings ratio. As such, this aims to filter for cheap shares that I can consider buying for the new month.

A reputational wobble

One that has popped up is GSK (LSE:GSK). The pharma giant saw the share price drop 14% last month which acted to push the price-to-earnings ratio below 10 (my fair value benchmark).

Most of the drop came at the start of the month with news regarding its Zantac heartburn drug legal case. Around 70,000 cases have been brought forward claiming that the drug causes cancer, which if proven would have large reputational and financial implications. The stock dropped by 10% after the court ruled that jury trials could hear expert witnesses as part of the trial.

Even though this situation is a risk, I think the stock has overreacted. The business has been around for decades and has successfully navigated problems like this in the past. I don’t see this being an issue if we fast forward a year. Even when I zoom out from the one month performance, I can see the stock’s still up 9% over the past year.

Further, GSK’s a profitable company that’s growing year on year. For example, versus 2022, the firm increased revenue, operating profit and pre-tax profit last year. This also helps the dividend payments. With a yield just shy of 4%, I think this could be a cheap share to snap up to benefit from both share price gains and income.

Another option on my radar is Jupiter Asset Management (LSE:JUP). The stock dropped 11% over the last month, bringing the loss over the past year to 28%.

The business has struggled with the tough macro environment in recent years, alongside tougher competition in the investment management space. However, there comes a point where I think this becomes too cheap to ignore.

After all, total assets under management from Q1 increased to £52.6bn from £52.2bn the previous quarter. A good chunk of this was driven by positive market returns of the funds. Ultimately, the higher the assets under management figure is, the more fee driven revenue and commission Jupiter can earn.

I like the company because even with the difficulties that the whole sector has dealt with, it’s still profitable. Given that fact, I can still use the price-to-earnings ratio to get a feel for value. It’s currently at 5.22.

Of course, the risk here is that I buy now but the trend is still lower for the share price over the next year before it starts to rally. This is possible, but I struggle to see how much lower this can go, given that there are zero signs that the company is going bust anytime soon.

Overall, I’m thinking about buying both shares as we start the month.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has recommended GSK and Jupiter Fund Management Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing For Beginners

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

I asked Gemini for the perfect passive income portfolio, here’s what it said…

I'm going to be honest, I was underwhelmed by Gemini's response. This is exactly why investors shouldn't turn to AI…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

New to investing? Here’s Warren Buffett’s strategy for starting from scratch

Warren Buffett says he could find opportunities to earn a 50% annual return in the stock market if he was…

Read more »

Investing Articles

Will the UK stock market crash in 2026?

James Beard considers the prospects for the UK stock market in 2026. In doing so, he also mentions the ‘C-word’…

Read more »

piggy bank, searching with binoculars
Investing Articles

£5,000 invested in ITM Power shares at the start of 2025 is now worth…

ITM Power shares have been a fantastic investment in 2025, with revenues skyrocketing over 600% since! But can the stock…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

At over £11, I’m getting nervous about Rolls-Royce shares

The Rolls-Royce share price has skyrocketed 872% over the last five years, smashing past the wider FTSE 100. So why…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Could the FTSE 100 break records in 2026? Here are 3 things to watch

Surging global demand for cheap shares drove the FTSE 100 to new heights this year. Here's why the UK's premier…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Forget the FTSE! Consider these 3 stocks for a 2026 market rally

2025 has been an excellent year for the London stock market. Could 2026 be an even bigger one for UK…

Read more »

Entrepreneur on the phone.
Investing Articles

At a 95p share price, is now the time to invest in Lloyds?

The Lloyds share price is up 73.7% since January as earnings and profit margins surge, but can it do it…

Read more »