Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

At £4.76, is the Aviva share price a steal? Here’s what the charts say!

Aviva has outperformed the Footsie over the last year. But is there still value in its share price? This Fool reckons so. Here’s why.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

British coins and bank notes scattered on a surface

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After a strong 2023, the Aviva (LSE: AV.) share price has kept up its fine form in 2024. Year to date, the stock has climbed 9.8%.

That means in the last 12 months, the insurance stalwart is up 19.7%. In the previous five years, it has returned 15.5%. It far outperforms the FTSE 100 on all three of those timescales. Looking back, Aviva has proved to be a shrewd investment.

But now at £4.76 a pop, is it a smart time to consider buying some shares today? I’ve had Aviva on my watchlist for a while. I want to find out if there’s any value left to squeeze out of its share price in the long run.

Price-to-earnings

I want to first measure this by looking at its price-to-earnings (P/E) ratio. This is one of the best and most common valuation metrics around.

The Footsie average P/E is around 11. Therefore, and as seen below, Aviva’s P/E of 12.6 may not scream value on the surface.

Nevertheless, I still think that looks like good value. Not only is that cheaper than its historical average (14), but it’s also cheaper than peers such as Admiral Group and Prudential. Based on that, I see value in it at £4.67.


Created with TradingView

Dividend yield

I also want to look at its dividend yield. As an investor who’s keen to continuing building a portfolio filled with high-quality stocks producing stable streams of passive income, this is important.

As the chart below shows, Aviva yields a mighty 7.7%. That’s over double the Footsie average (3.6%). It’s also considerably higher than both Admiral Group and Prudential’s payouts. Again, this signals that Aviva looks like an investment worth considering today.


Created with TradingView

A strong business

So, the stock looks appealing at its current price. But I also want to dig deeper into how the business is performing.

Overall, I’m impressed with what I see. Operating profit was up, and costs were down. The firm achieved its £750m cost reduction target a year early.

In Q1 of this year, it provided further positive news. Sales grew in its capital-light businesses. Aviva also continues with its streamlining business to focus on its core markets. Recently, it completed the exit from its Singapore joint venture for just shy of £1bn, “further simplifying the group’s geographic footprint”.

The risks

Every investment comes with risks. There are a few I see with Aviva.

For example, streamlining leaves the insurance giant relying on just a few markets. Any blips in those could see the share price stumbling.

To add to that, many are predicting the UK economy will continue to struggle for growth in the months to come, which will weigh down on the business. We’ve got a general election to deal with as well as further issues such as inflation and interest rate cuts.

Time to buy?

But all things considered, I think Aviva looks like good value today. It’s a stock I’ve been keeping a close eye on. If I have the cash this month, I plan to buy some shares and start building up my position.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Admiral Group Plc and Prudential Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Tariffs and Global Economic Supply Chains
Investing Articles

Did Donald Trump just deliver fantastic news for Nvidia stock?

With artificial intelligence chip sales set to resume in China, is Nvidia stock worth looking at while it's trading under…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Market Movers

£20,000 of British American Tobacco shares could generate dividends of…

British American Tobacco shares are tipped to deliver more huge dividends over the next three years. Does this make them…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

Tesla stock’s up 98% since April. Is that a warning?

Tesla stock's almost doubled in a matter of months -- but our writer struggles to rationalise that in terms of…

Read more »

One English pound placed on a graph to represent an economic down turn
Investing Articles

FTSE 100 shares are up 17% this year. Is it too late to invest?

The FTSE 100 index of leading British blue-chip shares is up by close to a fifth since the start of…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

What would $1,000 invested in Berkshire Hathaway shares when Warren Buffett took over be worth now?

Just how good has Warren Buffett been in driving up the value of Berkshire Hathaway shares in over six decades…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Investors can target £22,491 in passive income from £20,000 in this FTSE dividend gem

This ultra-high-yielding FTSE gem’s dividend is forecast to rise even higher in the coming years, driving high passive income flows…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

After Qatar cuts its stake in Sainsbury’s, is its share price now a great short-term risk/long-term reward play?

Sainsbury’s share price slid after Qatar cut its stake, but with a new activist investor at the helm, does it…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

British billionaire has 61% of his hedge fund in these 3 S&P 500 stocks 

This world-class hedge fund manager only invests in companies with extremely wide moats. Which three S&P 500 stocks currently dominate…

Read more »