UK stocks are hitting all-time highs! Yet these 2 still look cheap to me

The FTSE 100’s on a roll. But it’s still possible to pick bargain UK stocks, provided we know where to look, says Harvey Jones

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Finger clicking a button marked 'Buy' on a keyboard

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

UK stocks have had a brilliant run lately, with the FTSE 100 smashing past one all-time high after another.

Usually, I prefer to buy shares when markets are down and prices are cheap, which isn’t the case today, obviously. Yet I still think the UK stock market contains plenty of great value companies worth buying today.

The FTSE 100 still trades at a modest 13 times earnings, a discount of a roughly a third to global equities, according to Evelyn Partners. They’re well below their long-term median valuations.

FTSE 100 value shares

I’ve been scouring the index for top value stocks and recently bought these two apparent bargains. I think they’re still worth buying today. 

For years, I watched helplessly as the JD Sports Fashion (LSE: JD) share price smashed it. I concluded I’d missed my chance to buy the branded sportswear retailer, only to see it fly even higher.

Then, on 4 January, its shares crashed 20% as disappointing festive trading triggered a profit warning. I waited for the dust to settle and bought them inside my Self-Invested Person Pension (SIPP) on 22 January.

I like buying good companies on bad news but I’ve learned one hard lesson. Turning things round takes time. I didn’t expect an instant revival. My stake has crept up just 3.25% so far, but it’s early doors.

Now I’m tempted to buy more. The JD Sports share price is down 24.27% on a year ago and looks good value, trading at just nine times earnings.

The risk is that I’m living in the past. Just because JD Sports was a stock market darling once, doesn’t mean it will be again. It may have overshot before, and is now trading at more realistic levels.

There’s another danger. As well as selling own-branded items, it has lucrative tie-ups with huge international brands, such as Nike and Adidas. If these giants chose a different route to market, JD may never recover.

However, with the cost-of-living crisis easing, I’m hoping shoppers will start upgrading their athleisurewear, boosting JD’s sales. I think the potential rewards outweigh the risks.

Buying bargain equities

On 4 March, I added FTSE 100 pharmaceutical group GSK (LSE: GSK) to my SIPP. Its shares also looked cheap, trading at around 10 times earnings.

In its former incarnation, GlaxoSmithKlein, this was one of the most popular dividend growth stocks on the entire index, with a solid yield of 5-6% a year. Unfortunately, CEO Emma Walmsley has struggled to emulate the success of Pascal Soriot, CEO of rival drugmaker AstraZeneca, in reviving the company’s drugs pipeline.

Spinning off consumer health business Haleon in July 2022 has raised cash and concentrated minds, and the outlook’s brighter after a string of optimistic drugs trials. The risk, as ever, is that new treatments fail to match old ones that lose exclusivity.

The GSK share price is up an impressive 23.33% over the last year. My holding’s up 4.39% after a solid start. The shares still look good value trading at 12.7 times earnings.

GSK’s forecast 3.47% yield’s only marginally above the FTSE 100 average. In 2025, markets expect 3.6%, a modest uplift. I’m not expecting instant riches here. GSK looks like a slow burner, but at today’s low price, I’d happily buy more.

Harvey Jones has positions in GSK and JD Sports Fashion. The Motley Fool UK has recommended GSK. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Prediction: the Vodafone share price could soar 40% in 2026

Despite a great 2025, the Vodafone share price is still down 20% over five years. The latest predictions suggest more…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

By January 2027, £1,000 invested in Nvidia shares could turn into…

What could £1,000 in Nvidia shares do by 2027? Our Foolish author explores three potential scenarios for the artificial intelligence…

Read more »

Investing Articles

How to target a stunning £1,000 weekly passive income for retirement, starting in 2026

It's a brand new year and Harvey Jones says this is the ideal time to accelerate plans to build a…

Read more »

Investing Articles

I asked ChatGPT to name 3 epic growth stocks to buy in 2026 and it said…

Harvey Jones is looking to inject some excitement into his portfolio this year and wondered if ChatGPT could suggest some…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

What £10,000 invested in Babcock’s and BAE Systems’ shares 1 year ago is worth today…

Harvey Jones says BAE Systems' shares have been going great guns while fellow FTSE 100 defence stock Babcock has shot…

Read more »

One English pound placed on a graph to represent an economic down turn
Investing Articles

Lloyds’ share price near £1: has the easy money already been made?

With the Lloyds share price struggling to break above £1, Mark Hartley questions whether its years-long rally has come to…

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Can the Vodafone share price reach £1.50 in 2026?

The Vodafone share price had a great year in 2025, rising by 41.4%. Muhammad Cheema takes a look at whether…

Read more »

Investing Articles

Which UK stocks can outperform in 2026?

Slow growth, lower inflation, rising unemployment – what does it all mean for investors looking for UK stocks that can…

Read more »