Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

How I’d try to turn an empty ISA into £300k by purchasing cheap shares, starting now

Harvey Jones is looking to build a £300,000 ISA portfolio for his retirement through buying cheap shares and giving them time to grow.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young woman holding up three fingers

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 may be trading at all-time highs, but I can still see plenty of cheap shares on the index. And that’s my favourite type.

It’s not (only) because I’m a cheapskate. Buying London Stock Exchange-listed stocks at low valuations eliminates the risk of paying for frothy, overpriced shares, while boosting my chances of bagging a bargain.

Hunting for bargains

I’m likely to get a higher yield when a company’s share price is down rather than up. That’s simple mathematics, given that yields are calculated by dividing the dividend per share by the stock price.

I haven’t invested a penny of this year’s Stocks and Shares ISA limit. That’s something I won’t be able to say for much longer. I’ve recently named my two top ISA targets on these pages.

The first is mining giant Rio Tinto, which currently trades at 9.64 times training earnings and yields 6.16%. The second is Asia-focused bank HSBC Holdings, which yields 6.89% and is valued at just 7.64 times earnings. Both look good value but I accept there are dangers in going cheap too. 

The big risk is buying into a value trap, where the share price stagnates until the dividend finally succumbs to reality. I’m looking at you, Vodafone Group.

Turning around a struggling company isn’t easy. Even if the board does get its game on, events beyond its control can wreak havoc. Rio Tinto is helpless in the face of falling commodity prices, for example, while HSBC may end up the jam in a US-China superpower sandwich.

Yet I’ve had plenty of success in buying cheap shares lately. On 30 November, I bought FTSE 250-listed specialist retirement adviser Just Group (LSE: JUST). The business took a beating from 2015’s pension freedom reforms, which liberated pensioners from the obligation to buy an annuity at retirement.

Just was a major annuity provider and sales collapsed overnight. Slowly, it’s been building up its pension savings business, selling equity release lifetime mortgages, and offering bulk annuity deals to businesses.

I love value stocks

The Just Group share price has jumped 25.5% since I bought it and today (15 May) I get my first dividend too. Over one year, it’s up 13.81%.

As the population ages and more people make their own retirement provision, the sales outlook is bright. As ever, there are risks. Annuity sales have rebounded to a 10-year high thanks to rising interest rates, but could slump once rates are cut. Financials have been out of favour for yonks. The yield is relatively low at 2.2%.

However, the group has tangible net assets per share of 224p, more than double today’s share price of 103.8p. As profits surge, I’ve got grounds for optimism.

Even if I only invest £5,000 of my £20,000 ISA limit each year, I reckon I can build a £300,000 portfolio via cheap shares like this.

The long-term average total return on the FTSE 100 is 6.9%. At that rate, my £5k a year would grow to £333,252 after 25 years. If I increased my contribution by 5% a year, I’d get there in 20 years with £325,383.

Investment returns aren’t guaranteed, but that’s a great target. If (and it’s a big if) I can beat the FTSE 100 average return, I’ll end up with even more.

HSBC Holdings is an advertising partner of The Ascent, a Motley Fool company. Harvey Jones has positions in Just Group Plc. The Motley Fool UK has recommended HSBC Holdings and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price do it again in 2026?

Can the Rolls-Royce share price do it again? The FTSE 100 company has been a star performer in recent years…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »