Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

I’m backing the Amazon share price to continue climbing in 2024

Edward Sheldon believes the Amazon share price will continue to rise as a key valuation metric suggests the stock’s still quite cheap.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Amazon Go's first store

Image source: Amazon

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Big Tech company Amazon (NASDAQ: AMZN) has seen its share price jump. Year to date, the stock’s up about 21%.

I reckon the stock – which is currently my second-largest holding – has the potential to keep rising in 2024. Here are three reasons I’m bullish on it right now.

Strong momentum

Let’s start with the fact that the company’s firing on all cylinders. Earlier this week, Amazon posted its Q1 results, and the numbers were excellent.

For the quarter, net sales were up 13% year on year to $143.3bn with cloud and advertising revenues up 17% and 24% respectively. Profits were up significantly with operating income rising 219% to $15.3bn and net income jumping 216% to $10.4bn, or 98 cents a share.

Overall, the results showed that the company – which has cut its costs dramatically over the last 12 months – has a lot of momentum. I was very pleased with them.

Attractive valuation

Next, we have the stock’s attractive valuation. At present, Wall Street analysts expect Amazon to generate earnings per share (EPS) of $4.38 (this time last week, the forecast was $4.13) for 2024 versus $2.90 in 2023. That puts the stock’s forward-looking price-to-earnings (P/E) ratio at around 42.

Now, at first glance, that seems like a high valuation as it’s roughly twice the US market average. However, looking at the forecast rate of earnings per share growth, which is 51%, the valuation isn’t high at all.

Currently, the price-to-earnings-to-growth (PEG) ratio is less than one. And a ratio of one or less typically indicates that a stock’s cheap.

Room to run

Finally, it’s worth talking about the share price. While Amazon shares have had a great run recently, they are not much higher than they were in late 2021. This is despite earnings having increased substantially since then.

Given that other Big Tech stocks like Microsoft and Meta are now well above their 2021 highs, I think Amazon shares have some catching up to do.

One thing that could help the stock here in the quarters ahead is a dividend. If the company was to follow in the footsteps of Meta and Alphabet and announce a maiden dividend payment, I’d expect the share price to soar.

I’m bullish

Now, of course, there’s no guarantee the stock will continue upwards in 2024. One factor that could derail things is higher interest rates. If bond yields climb in the months ahead, tech stocks like Amazon could come under pressure.

Another risk is an economic slowdown. This could potentially impact Amazon’s online shopping, cloud computing, and advertising businesses.

All things considered though, I think the stock offers an attractive risk/reward proposition. I’m very comfortable having it as one of my largest individual stock holdings.

Ed Sheldon has positions in Alphabet, Amazon, and Microsoft. The Motley Fool UK has recommended Alphabet, Amazon, Meta Platforms, and Microsoft. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »