Warren Buffett inspired me to buy this FTSE stock!

This Fool explains how investing legend Warren Buffett, and his influence, helped her decide to buy this stock for her holdings.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Fans of Warren Buffett taking his photo

Image source: The Motley Fool

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If I achieve a very small percentage of what Warren Buffett has achieved in investing, I’d be over the moon!

Putting aside my lofty dreams and ambitions, I still use the ‘Oracle of Omaha’ as an inspiration, and try to take heed of his lessons to shape my holdings.

I bought Sage (LSE: SGE) shares around two years ago now. Here’s how his brilliant mind helped shape my decision!

Industry leader

Looking at Buffett’s portfolio, he’s an advocate of buying the best businesses in their respective industries. A good example of this is the fact over half of his holdings are in Apple.

With Sage, the FTSE 100 incumbent has risen from humble beginnings, to one of the biggest software-as-a-service (SaaS) firms in the sector. I reckon the story could make a good series or film one day. The business has grown superbly along the way, and is certainly regarded as an industry leader in its own right with its market share and innovative products.

Next, Buffett is happy to pay a premium for an established business doing well, rather than buying cheap shares in an ailing business.

Sage shares trade on a price-to-earnings ratio of 38, which could be considered expensive. However, I purchased the shares when they were nowhere near this level, so at the moment, I’m up, on paper.

Passive income

It is reported that Buffett earns over a million pounds a day in dividends from just one of his holdings, Coca-Cola.

From that it seems that buying stocks with good prospects for dividends is a core part of his investing strategy.

Sage shares currently offer me a dividend yield of 2%, and I’ve received dividends since I’ve owned the shares. I’d love for this level of return to increase as the business continues to grow as well.

Risks to note

Despite his phenomenal record of investing and building wealth, Buffett is human, and has made mistakes in the past. He confesses to these many times. This shows me just how good he is to learn from them, and share his experience with his fans and followers.

Two issues worry me when it comes to my holdings in Sage. Firstly, its current valuation is a risk, as the shares are trading at all-time highs. Any negative news or trading could send them tumbling.

Next, the current artificial intelligence (AI) boom threatens the status quo of traditional tech. Sage could find its products are under threat from AI-related disruptors. This could hurt potential future performance and returns I’m hoping to make.

The long game

One of the best lessons I’ve taken from the investing guru is investing for the long-term. He references this by saying, “Our favourite holding period is forever”.

However, I’ve shaped my own investing approach as a long-term investor by thinking of stocks I’d buy and hold for a five to 10-year period at least. This would allow them to grow, and generate returns for me over an extended period of time.

I’m two years into my journey with Sage, but can see myself keeping hold of these shares for a number of years yet.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Sumayya Mansoor has positions in Sage Group Plc. The Motley Fool UK has recommended Sage Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

No savings? I’d use the Warren Buffett method to target big passive income

This Fool looks at a couple of key elements of Warren Buffett's investing philosophy that he thinks can help him…

Read more »

Investing Articles

This FTSE 100 hidden gem is quietly taking things to the next level

After making it to the FTSE 100 index last year, Howden Joinery Group looks to be setting its sights on…

Read more »

Investing Articles

A £20k Stocks and Shares ISA put into a FTSE 250 tracker 10 years ago could be worth this much now

The idea of a Stocks and Shares ISA can scare a lot of people away. But here's a way to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

What next for the Lloyds share price, after a 25% climb in 2024?

First-half results didn't do much to help the Lloyds Bank share price. What might the rest of the year and…

Read more »

Investing Articles

I’ve got my eye on this FTSE 250 company

The FTSE 250's full of opportunities for investors willing to do the search legwork, and I think I've found one…

Read more »

Investing Articles

This FTSE 250 stock has smashed Nvidia shares in 2024. Is it still worth me buying?

Flying under most investors' radars, this FTSE 250 stock has even outperformed the US chip maker year-to-date. Where will its…

Read more »

Investing Articles

£11k stashed away? I’d use it to target a £1,173 monthly passive income starting now

Harvey Jones reckons dividend-paying FTSE 100 shares are a great way to build a long-term passive income with minimal effort.

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

10% dividend increase! Is IMI one of the best stocks to buy in the FTSE 100 index?

To me, this firm's multi-year record of well-balanced progress makes the FTSE 100 stock one of the most attractive in…

Read more »