Unilever shares are on the rise. Is it time to buy?

Unilever shares have impressed in 2024 after a poor performance last year. As such, this Fool thinks now could be the time to consider buying.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever (LSE: ULVR) shares jumped around 3% yesterday (8 February) following the release of the company’s full-year results.

Clearly, investors liked what they saw from the update. This has me wondering. Should I buy Unilever shares today?

The stock’s had a strong start to the year. It’s up 5%. However, the last 12 months have seen 2.3% shaved off its price after the business has battled with inflationary pressures. Could this be an entry point?

An overview

So, what is it that left the market impressed following the firm’s latest release?

In short, after seeing sales volumes fall in the first three quarters of 2023, Unilever has managed to turn that around. Sales volumes in Q4 rose 1.8%. As a result, total underlying sales growth come in at 7% for the year, above management’s 5% target. For its 30 Power Brands, which account for around 75% of revenue, this figure sat at 8.6%.

Of all its segments, Beauty & Wellbeing was the strongest performer. For the division, full-year underlying sales grew 8.3%.

More to like?

That’s positive news. But what does this say about Unilever?

In my opinion, it shows the defensive nature of the stock. It’s struggled with headwinds such as inflation. However, the products it provides are essential. That, to an extent, protects its bottom line.

There are also other factors I like about the stock. One is its cheap valuation. Currently, it trades on a price-to-earnings ratio of 14.5. I think that’s relatively priced. It’s also below its historical average of around 20.5.

To add to that, it offers a dividend yield of 3.7%. That’s in line with the FTSE 100 average. The firm also announced a new €1.5bn share buyback scheme set to commence in the second quarter. As a potential shareholder, these are the sorts of initiatives that I want to see.

Issues to consider

Of course, while the business provides essential products, there’s always the threat of cheaper alternatives. After all, we’re in a cost-of-living crisis. There are cheaper brands and own-brands available that consumers may decide to switch to. Unilever saw its market share shrink in the fourth quarter, which may be evidence of this.

However, with CEO Hein Schumacher highlighting that “competitiveness remains disappointing” and “overall performance needs to improve”, I’m confident the business will be heavily focused on addressing these issues. This fits more widely into its Growth Action Plan implemented in November last year which aims to speed up growth, increase productivity and simplicity across the business, and improve Unilever’s performance culture.

I’d buy

This is a stock that’s been on my watchlist for some time. And at its current price, I’m keen to buy some shares. With any spare cash I have this month, I plan to open a position.

Its defensive nature makes it a smart addition to my portfolio, I feel. As an investor who prioritises income, I’ll also be happy to make some extra cash on the side via its dividend.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

These 3 growth stocks still look dirt cheap despite the FTSE hitting all-time highs

Harvey Jones is hunting for growth stocks that have missed out on the recent FTSE 100 rally and still look…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Here’s how much I’d need to invest in UK income stocks to retire on £25k a year

Harvey Jones is building his retirement plans on a portfolio of top UK dividend income stocks. There are some great…

Read more »

Investing Articles

If I’d invested £5,000 in BT shares three months ago here’s what I’d have today

Harvey Jones keeps returning to BT shares, wondering whether he finally has the pluck to buy them. The cheaper they…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Here’s how I’d aim for a million, by investing £150 a week

Our writer outlines how he’d aim for a million in the stock market through regular saving, disciplined investing, and careful…

Read more »

Investing Articles

Here’s how the NatWest dividend could earn me a £1,000 annual passive income!

The NatWest dividend yield is over 5%. So if our writer wanted to earn £1,000 in passive income each year,…

Read more »

Young female hand showing five fingers.
Investing Articles

I’d start buying shares with these 5 questions

Christopher Ruane shares a handful of selection criteria he would use to start buying shares -- or invest for the…

Read more »

Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.
Investing Articles

Here’s how much income I’d get if I invested my entire £20k ISA in Tesco shares

Harvey Jones is wondering whether to take the plunge and buy Tesco shares, which offer solid growth prospects and a…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

1 big-cap stock I’d consider buying with the FTSE 100 around 8,000

With several contenders it’s been a tough choice. But here are my top FTSE 100 stock picks, despite the buoyant…

Read more »