Down 21% and yielding 10%, is this income stock a top contrarian buy now?

Despite its falling share price, this Fool reckons he’s found an income stock that could be worth taking a closer look at. Here he explains why.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

For investors on the hunt for quality income stocks, I reckon British American Tobacco (LSE: BATS) is worth investigating.

A subpar performance

Granted, it hasn’t posted the greatest performance in recent times. The last 12 months have seen 21.1% shaved off its share price. Zooming out, in the last five years it’s down 22%.

It’s no secret that the tobacco industry is under immense scrutiny. And this threat will continue, with governments from a host of nations tightening legislation. For example, anyone aged 15 or younger in 2024 will never be able to legally buy cigarettes under a recent UK government law.

Across the pond, the company has also experienced issues. Last year, it wrote down the value of its US combustibles division by £27.3bn.

Or an opportunity?

But then again, could its beaten-down price actually be an opportunity for savvy investors? I reckon there’s certainly a case to be made.

The risk is that governments across the globe are cracking down on smoking. But the habit won’t disappear overnight. It remains a massive market for now. Last year, the company sold 555bn cigarettes as it posted £27.3bn in revenue. Those are huge figures we’re talking about.

It’s also a business with geographical diversity and the ability to perform resiliently regardless of the macroeconomic environment.

That means its current share price could be a steal. And to be fair, trading on a price-to-earnings ratio of just 6.3, the stock does look dirt cheap.

Time to pivot

The business is also aware of the headwinds it will face. To counteract this, British American Tobacco is pivoting towards its ‘New Categories’ division, although this remains much smaller than its main business for now. This unit has brands such as Vuse and Velo under its umbrella, which are growing in popularity. Last year, organic revenue for this division rose 21% and now makes up 16.5% of total group revenue.

This feeds more widely into the company’s strategy to build ‘A Better Tomorrow’ by working towards a smokeless world. By 2035, the group is targeting 50% of its revenue to come from non-combustible sales.

A solid track record

There’s also a very important factor I’m yet to highlight. The stock has an incredible 10% dividend yield. That’s the third highest on the FTSE 100.

What’s more, British American Tobacco has a track record of increasing its payment since 2000. That’s incredibly impressive considering during that time we’ve been through events such as the Global Financial Crash and the pandemic.

Looking ahead, management has confirmed it remains “committed to dividend growth in sterling terms”.

A top buy?

Smoking’s a habit that’s falling in popularity and for many investors British American Tobacco’s a stock that’s well and truly out of fashion, which is a negative for share price growth.

But for those who are keen to pick up out-of-favour value shares with meaty yields, I reckon it could be a stock to consider buying. If I didn’t already own some of its shares, I’d happily snap some up today.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Charlie Keough has positions in British American Tobacco P.l.c. The Motley Fool UK has recommended British American Tobacco P.l.c. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

2 dirt cheap FTSE 100 and FTSE 250 growth shares to consider!

Looking for great growth and value shares right now? These FTSE 100 and FTSE 250 shares could offer the best…

Read more »

Investing Articles

No savings? I’d use the Warren Buffett method to target big passive income

This Fool looks at a couple of key elements of Warren Buffett's investing philosophy that he thinks can help him…

Read more »

Investing Articles

This FTSE 100 hidden gem is quietly taking things to the next level

After making it to the FTSE 100 index last year, Howden Joinery Group looks to be setting its sights on…

Read more »

Investing Articles

A £20k Stocks and Shares ISA put into a FTSE 250 tracker 10 years ago could be worth this much now

The idea of a Stocks and Shares ISA can scare a lot of people away. But here's a way to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

What next for the Lloyds share price, after a 25% climb in 2024?

First-half results didn't do much to help the Lloyds Bank share price. What might the rest of the year and…

Read more »

Investing Articles

I’ve got my eye on this FTSE 250 company

The FTSE 250's full of opportunities for investors willing to do the search legwork, and I think I've found one…

Read more »

Investing Articles

This FTSE 250 stock has smashed Nvidia shares in 2024. Is it still worth me buying?

Flying under most investors' radars, this FTSE 250 stock has even outperformed the US chip maker year-to-date. Where will its…

Read more »

Investing Articles

£11k stashed away? I’d use it to target a £1,173 monthly passive income starting now

Harvey Jones reckons dividend-paying FTSE 100 shares are a great way to build a long-term passive income with minimal effort.

Read more »