I’d buy this neglected FTSE 250 stock hand over fist

Investors have opted to dump this FTSE 250 stock. But this Fool senses an opportunity to buy. Here he explains his investment case.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young Asian man drinking coffee at home and looking at his phone

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I love FTSE 250 stocks. And I love value shares. That’s why I’m a fan of Safestore (LSE: SAFE).

The business does exactly what it says on the tin. It’s a self-storage unit provider. That’s not the most glamorous business model. But as long as I see potential for growth, I’m not too fussed.

I already own shares in the company. But I’d happily buy more today.

Turning their backs

While I’m bullish on Safestore, many investors don’t seem to share my view. In fact, the stock has been neglected in recent times.

In the last 12 months, the Safestore share price has plummeted 22.7%. In 2024 alone it’s seen over 12% shaved off its price.

That said, assessing its performance over a five-year period portrays a better picture. During that time, it’s moved up over 38%. That has me thinking now could be a smart time to swoop in and buy some more shares.

I’m still bullish

The reason for this is because like all my colleagues here at The Motley Fool, I invest for the long run. For me, that means a minimum period of five years. Therefore, this short-term blip in its price is an ideal time for me to load up.

This seems even more true when I look at its valuation. As I write, the shares on just 8.3 times earnings. That’s comfortably below the FTSE 250 average of 12.5.

I also like the passive income I can make by buying Safestore. And while a yield of 3.5% isn’t outstanding, it’s reasonable. To add to that, the firm has hiked its dividend for the last 13 consecutive years. During this time, it’s up by over 400%.

Not all plain sailing

That said, the company’s full-year results published 17 January showed only a 1% rise in its annual dividend to 30.1p. While it still grew, this isn’t nearly as much as shareholders have seen in years gone by.

There were also a few other concerns from the release. For example, profit before tax more than halved. Yet, in fairness, that’s largely due to higher interest impacting its property value, which I deem a short-term concern. Excluding valuation changes, underlying earnings jumped by over 5%. Revenues were up a similar amount too.

A chance to buy

So, I think investors may have overreacted to Safestore’s latest results. I’d still rush to buy the stock today if I had the cash.

That’s also largely because of the growth plans it has for the years ahead. It’s the clear front-runner in the UK. As such, it’s now turning to overseas. Last year saw it add over 500,000 square feet of lettable area across 13 sites, including in The Netherlands and Spain. Notably, it also entered the German market through a joint venture with Carlyle.

That’s exactly the sort of ambition I want to see from the companies I own. That, alongside its cheap valuation and passive income, is why I view Safestore as a steal.

Charlie Keough has positions in Safestore Plc. The Motley Fool UK has recommended Safestore Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British bank notes and coins
Investing Articles

Here’s a £30-a-week plan to generate passive income!

Putting a passive income plan into action need not take a large amount of resources. Christopher Ruane explains how it…

Read more »

Close-up of British bank notes
Investing Articles

Want a second income? Here’s how a spare £3k today could earn £3k annually in years to come!

How big can a second income built around a portfolio of dividend shares potentially be? Christopher Ruane explains some of…

Read more »

Close-up of British bank notes
Investing Articles

£20,000 for a Stocks and Shares ISA? Here’s how to try and turn it into a monthly passive income of £493

Hundreds of pounds in passive income a month from a £20k Stocks and Shares ISA? Here's how that might work…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

£5,000 put into Nvidia stock last Christmas is already worth this much!

A year ago, Nvidia stock was already riding high -- but it's gained value since. Our writer explores why and…

Read more »

Investing Articles

Are Tesco shares easy money heading into 2026?

The supermarket industry is known for low margins and intense competition. But analysts are bullish on Tesco shares – and…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Can this airline stock beat the FTSE 100 again in 2026?

After outperforming the FTSE 100 in 2025, International Consolidated Airlines Group has a promising plan to make its business more…

Read more »

Investing Articles

1 Stocks and Shares ISA mistake that will make me a better investor in 2026

All investors make mistakes. The best ones learn from them. That’s Stephen Wright’s plan to maximise returns from his Stocks…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

I asked ChatGPT if £20,000 would work harder in an ISA or SIPP in 2026 and it said…

Investors have two tax-efficient ways to build wealth, either in a Stocks and Shares ISA or SIPP. Harvey Jones asked…

Read more »