Are UK shares set to rally? Here’s one pick investors should consider buying!

Could UK shares be set for a turnaround? Our writer believes so, and details one stock she thinks investors should be looking at closely.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Silhouette of a bull standing on top of a landscape with the sun setting behind it

Image source: Getty Images

I reckon UK shares could be on the cusp of moving past the malaise of 2023. I’m certainly not saying we’re hurtling towards a bull market just yet. However, there is a consensus that interest rates may finally be about to go down and latest inflation figures have also shown a drop too.

With that in mind, I believe savvy investors should look to capitalise before any potential bull run. One stock I think they should be considering snapping up is Greggs (LSE: GRG).

Yummy

Greggs is a staple for many of us, and I know I’m a fan! It serves delicious savoury goods, pastries, sweet treats, sandwiches, hot drinks, and more. The business has many locations including high street stores, as well as convenient kiosk locations in airports, and train stations.

The Greggs share price performance reflects the up and down nature of UK shares as a whole in 2023, in my opinion. Greggs has seen its shares only increase 2% over a 12-month period. As I write, they’re trading for 2,600p. At this time last year, they were trading for 2,526p.

The investment case

Starting with the bear case, Greggs’s biggest issue right now, and potentially in the medium-term, is combating external macroeconomic factors. For example, rising costs linked to inflation could take a bite out of profit margins. If it passes these increased costs on to customers, it may see demand dwindle.

Another risk is that of growth plans. The property market has been struggling and commercial properties are included in this. Greggs could find it harder to source quality locations for growth at reasonable prices. Overpaying for locations could hurt its bottom line and sentiment.

Let’s look at the other side of the coin then. Greggs released a Q4 update a couple of days ago that made for excellent reading, in my eyes. Total sales for 2023 rose by 19.6% compared to the previous year. A record 220 new shops opened in the year, which shows the firm’s excellent propensity for growth. The final highlight I’d like to share is Greggs’s exceptionally strong balance sheet with plenty of cash in the coffers.

So despite macroeconomic headwinds, the business has performed very well. Alongside this, a dividend yield of 2.5% would boost my passive income stream. However, it’s worth noting that dividends are never guaranteed.

Finally, Greggs shares look decent value for money to me personally on a price-to-earnings ratio of 19. To paraphrase Warren Buffett, I’ve no problem with paying a fair price for a wonderful company! Especially when I think it still has some way to go in terms of growth and returns.

Final thoughts

In my opinion, Greggs is one of a small number of companies to have navigated the current economic turbulence well. This is signified through its recent updates. Plus, if the business can grow at the rate it has and perform well during a downturn, how well could it do during a bull run? This prospect excites me.

As time goes on, and if more signs emerge that economic turbulence is a thing of the past, Greggs shares could really take off! I think now could be a good time to consider buying some shares ahead of this.

Sumayya Mansoor has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Aston Martin DBX - rear pic of trunk
Investing Articles

There are hundreds of shares I’d rather buy than Aston Martin. Here’s why!

Aston Martin shares sell for pennies yet some of its cars can cost millions. So why doesn't this writer see…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

3 risks to Greggs shares that could hamper a recovery

Greggs shares have a good dividend, but the price has performed weakly. Is our writer missing something by holding onto…

Read more »

ISA coins
Investing Articles

1 mighty FTSE dividend stock I’m considering for my ISA

A new ISA allowance has Paul Summers searching for strong and stable dividend stocks to add to his portfolio.

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are Rolls-Royce shares’ best days behind them?

Rolls-Royce shares have had a stellar few years. So far in 2026, though, they slightly lag the FTSE 100 blue-chip…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Buying £20k of Lloyds shares could give me an £851 income this year!

Lloyds has been one of the FTSE 100's hottest dividend growth shares in recent years. But do current risks make…

Read more »

Picturesque Cotswold village of Castle Combe, England
Investing Articles

ISA or SIPP? Some key differences to know

Ever wondered what some of the differences are between investing for retirement in a SIPP and in an ISA? Here…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

2 world-class S&P 500 stocks down 11% and 32% to consider buying

Searching for stocks to buy for an ISA in April? Our writher thinks these excellent growth shares are worth a…

Read more »

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

How much do you need in a Stocks and Shares ISA to aim for an annual income of £39,477?

Harvey Jones shows how ordinary investors can use their Stocks and Shares ISA allowance to build a generous passive income…

Read more »