How I generated a 23% return across my ISA and SIPP in 2023 (and my strategy for 2024)

Edward Sheldon managed to achieve double-digit returns across his ISA and SIPP last year. Here, he explains how and reveals his approach for 2024.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The words "what's your plan for retirement" written on chalkboard on pavement somewhere in London

Image source: Getty Images

In 2023, I generated a return of around 23% across my Stocks and Shares ISA and Self-Invested Personal Pension (SIPP) accounts. All things considered, I’m pretty happy with that performance (the UK’s FTSE 100 index delivered a total return of just 7.9% last year).

Here, I’ll discuss how I achieved that double-digit return. I’ll also reveal my investment strategy for 2024.

A focus on technology

The healthy returns across my ISA and SIPP in 2023 can be attributed to strong performances from the mega-cap technology stocks, which I have a fair bit of exposure to.

At the start of 2023, Alphabet, Microsoft, and Apple were my three largest individual stock holdings while Amazon was my sixth largest.

These stocks all produced phenomenal returns for the year (as the table below shows), boosting the value of my portfolio significantly.

StockShare price gain in 2023
Alphabet58%
Microsoft56%
Apple49%
Amazon81%

Other technology stocks also did well for me. For example, at the start of 2023, I had a decent-sized holding in chip designer Nvidia. It rose 239% for the year on the back of its success in the artificial intelligence (AI) space.

Shopify, Lam Research, and FTSE 100 company Sage are some other stocks worth highlighting. These stocks gained 123%, 86%, 56% respectively in 2023.

Investment funds I hold also generated strong returns. For example, the Blue Whale Growth fund posted a return of 30% for the year. Meanwhile, the Sanlam Global Artificial Intelligence fund returned a little over 30%.

There are a couple of takeaways here. One is that it can pay to take a global approach to investing. Most of my best performers last year were outside the UK (although I did have some good performing UK stocks). So international diversification really paid off.

Another is that it pays to back big themes (AI, cloud computing, etc) and take a long-term approach to investing.

Many of the stocks I’ve mentioned above had a poor year in 2022. However, instead of selling out of them at low prices, I bought more because I was confident in the long-term growth story. So when the market recovered, my portfolio did really well.

My strategy for 2024

As for my strategy this year, I’m not changing a lot. At the start of 2024, my top 10 individual stock holdings were:

My top 10 stock holdingsMarket
MicrosoftUS
AlphabetUS
AmazonUS
AppleUS
MastercardUS
VisaUS
NvidiaUS
DiageoUK
SageUK
Smith & NephewUK

One thing I will be doing in 2024 however, is boosting my exposure to areas of the market outside technology just to diversify my portfolio a bit more.

I’d like to own more healthcare stocks. Recently, I have been investing in the Schroders Global Healthcare fund to increase my exposure here.

I’m also looking to build my positions in some smaller holdings to ensure my portfolio is more balanced. Some names I want to boost here include London Stock Exchange Group, Uber Technologies, and InterContinental Hotels.

Additionally, I plan to add to smaller companies that have been beaten up (I think there are some great opportunities in UK small-caps).

As always, I’ll be drip-feeding money into my ISA and SIPP and investing the capital on a regular basis.

However, if we see a decent pullback in the market, I will be buying more aggressively.

Ed Sheldon has positions in Alphabet, Amazon, Apple, Diageo Plc, InterContinental Hotels Group Plc, Lam Research, London Stock Exchange Group Plc, Mastercard, Microsoft, Nvidia, Sage Group Plc, Shopify, Smith & Nephew Plc, Uber Technologies, Visa, Blue Whale Growth, Schroders Global Healthcare, and Sanlam Global Artificial Intelligence. The Motley Fool UK has recommended Alphabet, Amazon, Apple, Diageo Plc, InterContinental Hotels Group Plc, Lam Research, Mastercard, Microsoft, Nvidia, Sage Group Plc, Shopify, Smith & Nephew Plc, Uber Technologies, and Visa. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

My personal warning for anyone tempted by the plunging Aston Martin share price

Harvey Jones was so captivated by the plunging Aston Martin share price that he ignored an old piece of investment…

Read more »

Stacks of coins
Investing Articles

This penny share just crashed 13% to 19p! Time to buy?

After another fall today, this penny stock has now crashed 70% since April 2021. Is it one that should be…

Read more »

Trader on video call from his home office
Investing Articles

Down 19%! Here’s why Barclays shares look a serious bargain to me right now

Barclays shares have slumped recently, but a big gap between price and fair value has opened, offering nimble long-term investors…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Why Meta Platforms shares fell 12.5% in March

Historically, investors have done well by buying Meta Platforms shares when the price has fallen. But is the latest legal…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

£20,000 invested in BAE Systems shares 4 years ago is now worth…

BAE Systems' shares have soared since 2022, yet rising NATO budgets are just starting to feed through, so the real…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

Aviva shares fell 12% in March! Here’s my outlook from here

Jon Smith explains why Aviva shares underperformed last month, but paints an upbeat picture for the stock when looking further…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

A 6.3% forecast yield! 1 bargain-basement FTSE passive income gem to buy today?  

This FTSE 100 passive income star has delivered consistently high dividends, with analysts forecasting more to come, and it looks…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

£100 invested in a Stocks and Shares ISA today could be worth…

A Stocks and Shares ISA is a proven way of building wealth. But how much could a smaller stake of…

Read more »