How I generated a 23% return across my ISA and SIPP in 2023 (and my strategy for 2024)

Edward Sheldon managed to achieve double-digit returns across his ISA and SIPP last year. Here, he explains how and reveals his approach for 2024.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The words "what's your plan for retirement" written on chalkboard on pavement somewhere in London

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In 2023, I generated a return of around 23% across my Stocks and Shares ISA and Self-Invested Personal Pension (SIPP) accounts. All things considered, I’m pretty happy with that performance (the UK’s FTSE 100 index delivered a total return of just 7.9% last year).

Here, I’ll discuss how I achieved that double-digit return. I’ll also reveal my investment strategy for 2024.

A focus on technology

The healthy returns across my ISA and SIPP in 2023 can be attributed to strong performances from the mega-cap technology stocks, which I have a fair bit of exposure to.

At the start of 2023, Alphabet, Microsoft, and Apple were my three largest individual stock holdings while Amazon was my sixth largest.

These stocks all produced phenomenal returns for the year (as the table below shows), boosting the value of my portfolio significantly.

StockShare price gain in 2023
Alphabet58%
Microsoft56%
Apple49%
Amazon81%

Other technology stocks also did well for me. For example, at the start of 2023, I had a decent-sized holding in chip designer Nvidia. It rose 239% for the year on the back of its success in the artificial intelligence (AI) space.

Shopify, Lam Research, and FTSE 100 company Sage are some other stocks worth highlighting. These stocks gained 123%, 86%, 56% respectively in 2023.

Investment funds I hold also generated strong returns. For example, the Blue Whale Growth fund posted a return of 30% for the year. Meanwhile, the Sanlam Global Artificial Intelligence fund returned a little over 30%.

There are a couple of takeaways here. One is that it can pay to take a global approach to investing. Most of my best performers last year were outside the UK (although I did have some good performing UK stocks). So international diversification really paid off.

Another is that it pays to back big themes (AI, cloud computing, etc) and take a long-term approach to investing.

Many of the stocks I’ve mentioned above had a poor year in 2022. However, instead of selling out of them at low prices, I bought more because I was confident in the long-term growth story. So when the market recovered, my portfolio did really well.

My strategy for 2024

As for my strategy this year, I’m not changing a lot. At the start of 2024, my top 10 individual stock holdings were:

My top 10 stock holdingsMarket
MicrosoftUS
AlphabetUS
AmazonUS
AppleUS
MastercardUS
VisaUS
NvidiaUS
DiageoUK
SageUK
Smith & NephewUK

One thing I will be doing in 2024 however, is boosting my exposure to areas of the market outside technology just to diversify my portfolio a bit more.

I’d like to own more healthcare stocks. Recently, I have been investing in the Schroders Global Healthcare fund to increase my exposure here.

I’m also looking to build my positions in some smaller holdings to ensure my portfolio is more balanced. Some names I want to boost here include London Stock Exchange Group, Uber Technologies, and InterContinental Hotels.

Additionally, I plan to add to smaller companies that have been beaten up (I think there are some great opportunities in UK small-caps).

As always, I’ll be drip-feeding money into my ISA and SIPP and investing the capital on a regular basis.

However, if we see a decent pullback in the market, I will be buying more aggressively.

Ed Sheldon has positions in Alphabet, Amazon, Apple, Diageo Plc, InterContinental Hotels Group Plc, Lam Research, London Stock Exchange Group Plc, Mastercard, Microsoft, Nvidia, Sage Group Plc, Shopify, Smith & Nephew Plc, Uber Technologies, Visa, Blue Whale Growth, Schroders Global Healthcare, and Sanlam Global Artificial Intelligence. The Motley Fool UK has recommended Alphabet, Amazon, Apple, Diageo Plc, InterContinental Hotels Group Plc, Lam Research, Mastercard, Microsoft, Nvidia, Sage Group Plc, Shopify, Smith & Nephew Plc, Uber Technologies, and Visa. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

Be greedy when others are fearful: 2 shares to consider buying right now

Warren Buffett says investors should be greedy when others are fearful. So do falling prices mean it’s time to buy…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is Palantir still a millionaire-maker S&P 500 stock today?

Palantir has skyrocketed in recent years, making savvy investors a fortune. With the S&P 500 stock down 32% since November,…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Pennies from an all-time low, is the Aston Martin share price poised to rebound?

How can a business with a great brand and rich customer base keep losing money? Christopher Ruane examines the conundrum…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

With spare cash to invest, does it make more sense to use a SIPP or an ISA?

ISA or SIPP? That's the dilemma this writer faces when trying to decide how to buy shares. So, what sort…

Read more »

Group of friends meet up in a pub
Investing Articles

Are barnstorming Barclays shares still a slam-dunk buy?

Barclays shares have had a blockbuster run but Harvey Jones now questions just how long the FTSE 100 bank can…

Read more »

Close-up of British bank notes
Investing Articles

5 steps to target a £5,000 second income

What would it really take to earn a second income of hundreds of pounds per month from dividend shares? Christopher…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is it madness to bet against the Rolls-Royce share price?

Harvey Jones wonders if the Rolls-Royce share price has flown too high, and it's finally time for investors to stand…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

A once-in-a-decade opportunity to buy quality UK shares?

As some of the UK’s top shares of the last 10 years fall to record low multiples, is this the…

Read more »