Here are 3 Warren Buffett guidelines I’m using to help me buy cheap FTSE 100 shares

Heading into 2024, I see so many FTSE 100 shares that I think are good value and it’s hard to narrow down my list of top candidates.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I think there are some great FTSE 100 shares out there. And I can always use a bit of expert advice to help me find them.

Since Warren Buffett took control at investing firm Berkshire Hathaway in 1965, he’s managed an average annual return of 20% for his shareholders.

He’s made himself, and a few of his investors, into billionaires in the process.

I doubt any of these morsels of wisdom will be new to any readers, but they all seem apt right now. So I make no apologies if you’ve heard them before.

#1. 10 years

If you aren’t willing to own a stock for 10 years, don’t even think about owning it for 10 minutes.

We’ve had some awful times in the past five years, never mind 10. Global pandemic, stock market crash, war in Ukraine, horrors in the Middle East…

Investors have bought, sold, panicked, and stressed out in all sorts of ways. And I can really understand why people worried about stocks they thought might not make it through the next year, never mind 10.

But something struck me the other day. What if, 10 years ago, I’d set up some sort of automated transfer into a Stocks and Shares ISA, and left instructions on what to buy.

And then I went off to live as a hermit in a cave for a decade.

Coming back, if I’d managed to achieve average ISA returns, I could have made 9.6% a year. Without the faintest idea of what’s been going on.

#2. Weigh or vote?

“In the short run, the market is a voting machine but in the long run it is a weighing machine.”

Buffett was quoting Ben Graham when he said that, but it still counts for me.

This one ties in with the turmoil of the past few years too. But it might not be clear what it actually means.

To put it into recent context, we can look at the way investors responded to events of the past few years.

Much of it was led by sentiment, by fear, and by folllowing others. And I won’t knock that. When things are so uncertain that rational valuations lose all meaning, people need different directions.

And that’s the voting part. When things calm, we get back to weighing the long-term fundamentals of stocks. And we are getting back to normal, aren’t we?

#3. Tubs or spoons

Every decade or so, dark clouds will fill the economic skies, and they will briefly rain gold. When downpours of that sort occur, it’s imperative that we rush outdoors carrying washtubs, not teaspoons.

There’s one good result of the past few years of turmoil that I can see. There are a lot of cheap shares out there. Low valuations, high dividends, and good forecasts for future earnings.

Right now, for example, I think a lot of financial stocks are very cheap. Stocks related to property could do well too, when mortgage rates fall and the market gets back to long-term growth.

So as well as only buying stocks I want to hold for 10 years, and weighing up their long-term valuations, I intend to buy as many shares as I can.

I don’t know how much I’ll be able to stash away during the year. But every penny of what I have will be going into shares I think are cheap.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »

Investing Articles

Could the Barclays share price be the FTSE 100’s big winner in 2026?

With OpenAI and SpaceX considering listing on the stock market, could investment banking revenues push the Barclays share price higher…

Read more »

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »