6 reasons why the FTSE 100 could rally in 2024

Jon Smith offers some of the top reasons why he believes the FTSE 100 could bounce back in 2024, ranging from his thoughts on oil to property.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Abstract bull climbing indicators on stock chart

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With just a few days to go before we reach 2024, it’s worth thinking about the potential reasons why next year could be a strong one for the FTSE 100 and the stock market in general. This isn’t just to have an optimistic viewpoint. Rather, there are many reasons that could support a rally in the market next year.

Lower interest rates

The big one would be if we see interest rates fall. One way this would help stocks is due to the lower opportunity from investing. When interest rates are above 5%, some might say: why not just stick with a Cash ISA?

Yet if rates drop (say, to 3%), then stocks with generous dividend yields or growth options with high potential look a lot more appealing.

Lower borrowing costs

This ties in with having interest rates fall. From a corporate standpoint, lower rates would ease pressure on issuing new debt.

The ease in borrowing would also benefit retailers and other firms that face the public. With consumers also benefitting from lower borrowing costs on loans, discretionary spending could increase.

A resurgent property sector

The FTSE 100 is home to some of the largest UK homebuilders. If interest rates fall (or at least don’t rise anymore) then I’d expect this sector to outperform.

This is because mortgage rates should track lower, allowing home ownership to become more affordable, especially for first-time buyers. For homebuilders that have forward looking order books, higher demand will provide more certainty of revenue for the medium term. This should make the stocks appealing for longer-term investors.

A rally in oil and gas

The latest meeting of oil governing body OPEC saw another cut in output from the committee. When you add this to the mix of continued geopolitical uncertainty with the Middle East, Russia and Ukraine, I think the oil price likely moves higher in 2024.

Some of the largest weighted stocks in the FTSE 100 are commodity companies, such as Shell, BP and Glencore. So if oil does jump then these stocks should also follow suit.

Avoiding a global recession

The US economy grew by 5.2% in Q3, beating expectations so it now looks unlikely it will go into a recession next year. As for the UK, the 0.6% Q3 figure wasn’t amazing, but it certainly wasn’t negative.

If these numbers continue to stay above 0%, then I think the stock market could rally as investor sentiment will improve. If concern about negative growth eases, it should act to spur the market higher.

Pro-business politics

With the UK general election next year, we might think that things will be anything but stable.

We’ll have to wait and see closer to the time, but in the past we’ve seen the stock market jump if the most pro-business/pro-growth party gets into power. This would bode well for businesses, as red tape could be cut along with other measures.

Of course, I can’t guarantee that the above market-positive events will happen. The market might fall if the inverse occurs, such as a global recession or higher interest rates. Yet on balance, I feel my reasoning is broadly sound.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Could these 3 FTSE 100 shares soar in 2026?

Our writer identifies a trio of FTSE 100 shares he thinks might potentially have more petrol in the tank as…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Dividend Shares

How much do you need in a FTSE 250 dividend portfolio to make £14.2k of annual income?

Jon Smith explains three main factors that go into building a strong FTSE 250 dividend portfolio to help income investors…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

275 times earnings! Am I the only person who thinks Tesla’s stock price is over-inflated?

Using conventional measures, James Beard reckons the Tesla stock price is expensive. Here, he considers why so many people appear…

Read more »

Investing Articles

Here’s what I think investors in Nvidia stock can look forward to in 2026

Nvidia stock has delivered solid returns for investors in 2025. But it could head even higher in 2026, driven by…

Read more »

Investing Articles

Here are my top US stocks to consider buying in 2026

The US remains the most popular market for investors looking for stocks to buy. In a crowded market, where does…

Read more »

Investing Articles

£20,000 in excess savings? Here’s how to try and turn that into a second income in 2026

Stephen Wright outlines an opportunity for investors with £20,000 in excess cash to target a £1,450 a year second income…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is a 9% yield from one of the UK’s most reliable dividend shares too good to be true?

Taylor Wimpey’s recent dividend record has been outstanding, but investors thinking of buying shares need to take a careful look…

Read more »