6 reasons why the FTSE 100 could rally in 2024

Jon Smith offers some of the top reasons why he believes the FTSE 100 could bounce back in 2024, ranging from his thoughts on oil to property.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Abstract bull climbing indicators on stock chart

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With just a few days to go before we reach 2024, it’s worth thinking about the potential reasons why next year could be a strong one for the FTSE 100 and the stock market in general. This isn’t just to have an optimistic viewpoint. Rather, there are many reasons that could support a rally in the market next year.

Lower interest rates

The big one would be if we see interest rates fall. One way this would help stocks is due to the lower opportunity from investing. When interest rates are above 5%, some might say: why not just stick with a Cash ISA?

Yet if rates drop (say, to 3%), then stocks with generous dividend yields or growth options with high potential look a lot more appealing.

Lower borrowing costs

This ties in with having interest rates fall. From a corporate standpoint, lower rates would ease pressure on issuing new debt.

The ease in borrowing would also benefit retailers and other firms that face the public. With consumers also benefitting from lower borrowing costs on loans, discretionary spending could increase.

A resurgent property sector

The FTSE 100 is home to some of the largest UK homebuilders. If interest rates fall (or at least don’t rise anymore) then I’d expect this sector to outperform.

This is because mortgage rates should track lower, allowing home ownership to become more affordable, especially for first-time buyers. For homebuilders that have forward looking order books, higher demand will provide more certainty of revenue for the medium term. This should make the stocks appealing for longer-term investors.

A rally in oil and gas

The latest meeting of oil governing body OPEC saw another cut in output from the committee. When you add this to the mix of continued geopolitical uncertainty with the Middle East, Russia and Ukraine, I think the oil price likely moves higher in 2024.

Some of the largest weighted stocks in the FTSE 100 are commodity companies, such as Shell, BP and Glencore. So if oil does jump then these stocks should also follow suit.

Avoiding a global recession

The US economy grew by 5.2% in Q3, beating expectations so it now looks unlikely it will go into a recession next year. As for the UK, the 0.6% Q3 figure wasn’t amazing, but it certainly wasn’t negative.

If these numbers continue to stay above 0%, then I think the stock market could rally as investor sentiment will improve. If concern about negative growth eases, it should act to spur the market higher.

Pro-business politics

With the UK general election next year, we might think that things will be anything but stable.

We’ll have to wait and see closer to the time, but in the past we’ve seen the stock market jump if the most pro-business/pro-growth party gets into power. This would bode well for businesses, as red tape could be cut along with other measures.

Of course, I can’t guarantee that the above market-positive events will happen. The market might fall if the inverse occurs, such as a global recession or higher interest rates. Yet on balance, I feel my reasoning is broadly sound.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »

Investing Articles

Here’s why I’m bullish on the FTSE 100 for 2026

There's every chance the FTSE 100 will set new record highs next year. In this article, our Foolish author takes…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 out-of-favour FTSE 250 stocks set for a potential turnaround in 2026

These famous retail stocks from the FTSE 250 index have crashed in 2025. Here's why 2026 might turn out to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down over 30% this year, could these 3 UK shares bounce back in 2026?

Christopher Ruane digs into a trio of UK shares that have performed poorly this year in search of possible bargains…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Yields up to 8.5%! Should I buy even more Legal & General, M&G and Phoenix shares?

Harvey Jones is getting a brilliant rate of dividend income from his Phoenix shares, and a surprising amount of capital…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »