Is 2024 a good time to buy FTSE 100 shares?

With economic conditions improving, investor sentiment is back on the rise, pushing up FTSE 100 shares. But is it too late to snap up buying opportunities?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Group of young friends toasting each other with beers in a pub

Image source: Getty Images

FTSE 100 shares continue to be among the most popular equities in the UK. These leaders of industry represent the biggest and supposedly best businesses on the London Stock Exchange. And yet, when looking at the index’s performance lately, it’s left a lot of investors wanting.

Admittedly, the ongoing economic conditions don’t exactly offer an ideal environment for companies to thrive. And when taking a look over the last three years, the index is up by a grand total of only 15.6%. On an annualised basis, that’s just 4.9% — barely covering inflation over the same period.

Considering savings accounts today are offering up to 5% risk-free interest rates, why would an investor even consider shares in 2024? Well, despite appearances, the UK’s flagship index has actually had a pretty impressive run because of one important factor not captured by its chart — dividends.

Dividends make the difference

With a large portfolio of its constituents being mature enterprises, FTSE 100 shares primarily shine when it comes to generating a passive income for shareholders. And when factoring in these payouts over the last three years, the total return more than doubles from 15.6% to 33.1%!

That brings the annualised rate of return to 10%, which is ahead of its historical average of 8%. And that’s even after suffering through one of the most severe market corrections we’ve endured since the 2008 financial crisis.

With the tide turning and recovery now potentially under way, analysts at AJ Bell expect FTSE 100 dividends to rise in 2024 and 2025. As such, looking at snapping up top-notch stocks today could be a lucrative move for investors in the long run.

Risk and reward

While the index as a whole has performed admirably, not every constituent has fared so well. In fact, quite a few have struggled under their own weight and some have subsequently been kicked out in the last reshuffle. And I wouldn’t be surprised to see more companies fall down into the FTSE 250 due to the pressure from higher interest rates taking its toll.

Therefore, while I’m optimistic that 2024 will be a good year to buy shares in this index, I’m also aware that not every company is going to be a blockbuster investment. For index investors, this is less of a concern. But for stock pickers seeking market-beating gains, due diligence is more important than ever.

Just because a business is large doesn’t automatically make it high quality. Therefore, a careful analysis of both the quantitative and qualitative characteristics of each firm is paramount to avoid making bad decisions.

A thriving business today may not stay that way if threats are rising on the horizon. Similarly, a struggling firm could be a terrific investment if management has a viable strategy to turn things around. A prime example of the latter would be Rolls-Royce that was brought back from the brink of bankruptcy after a radical shift in strategy by a new CEO.

Zaven Boyrazian has no position in any of the shares mentioned. The Motley Fool UK has recommended Rolls-Royce Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

The best time to buy stocks? It might be right now

Short-term issues that delay long-term trends create opportunities to buy stocks. And that could be happening right now with a…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Here’s why Next stock rose 5% and topped the FTSE 100 today

Next was the leading FTSE 100 stock today, rising 5%. Our writer takes a look at why and asks if…

Read more »

Renewable energies concept collage
Investing Articles

Up 458% in a year, could the Ceres Power share price go even higher?

Christopher Ruane reviews some highs and lows of the Ceres Power share price over the years and wonders whether the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are the glory days over for Rolls-Royce shares?

Rolls-Royce shares have soared in recent years. Lately, though, they have taken a tumble. Could there be worse still to…

Read more »

Group of friends meet up in a pub
Investing Articles

Are ‘66% off’ Diageo shares a once-in-a-decade opportunity?

Diageo shares have taken another hit in the early weeks of 2026. Are we looking at a massive bargain or…

Read more »

Investing Articles

Meet the UK stock under £1.50 smashing Rolls-Royce shares over the past year

While Rolls-Royce shares get all the attention, this under-the-radar trust has quietly made investors a fortune. But is it still…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Down 19%, the red lights are flashing for Barclays shares!

Barclays shares have fallen almost a fifth in value as the Middle East war has intensified. Royston Wild argues that…

Read more »

Aviva logo on glass meeting room door
Investing Articles

After falling another 5%, are Aviva shares too cheap to ignore?

£10,000 invested in Aviva shares five years ago would have grown 50% by now. But what might the future hold,…

Read more »