Which are the best FTSE 100 shares to buy in 2024? Here’s what the experts say

Yes, it’s that time of year when we look back on how 2023 went, and start to think about the FTSE 100 shares that we might buy in 2024.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

One English pound placed on a graph to represent an economic down turn

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 100 shares must be due a bit of relief, mustn’t they? I’ve been looking at what the experts think might happen in 2024.

It’s interesting to see a poll of investors by interactive investor. Nearly half the respondents think the FTSE 100 will finish next year between 7,500 and 8,000 points.

I see a few headlines that suggest the UK stock market could fall in the first half of the year, as the effects of economic slowdown and high interest rates really start to bite.

There’s a general feel that the year will end on a higher note, though.

General optimism

I’m optimistic about 2024. More so than the crowds, it seems. As I write, The Footsie is around the 7,500 level.

Even if it rises all the way to 8,000 points, it’s still only a 6.7% gain. And that’s a bit below the long-term average annual performance. It’s hardly the thing that recoveries are made of.

Still, I hope I’m wrong, and the pessimists are right. It would mean more time to buy great stocks cheaply, and lock in even bigger dividend yields.

Stocks and sectors

But which stocks do the experts thing might shine in 2024?

I’m bullish about the financial sector. Banks, insurers and investment stocks look undervalued to me.

And a few experts are tipping Aviva to come good, as cash flow continues to improve after the firm’s big restructuring in recent years. Is that an indicator for the whole sector?

I think there might still be some bloat in the industry, and investors might wait to see how cost control goes. But it’s one of my top sectors.

Growth to continue?

Over at investing platform IG, I see thoughts turning to momentum growth stocks.

Rolls-Royce Holdings has trebled in the past year, and Marks & Spencer has more than doubled. And sometimes, what goes up does indeed keep going up.

Both of those are only marginally up over five years. So, more to come?

I’m mixed. I feel Rolls might be fully valued for now. But I’m warming towards M&S.

A year for retail?

Fidelity has M&S among its stocks to watch too, and is bullish about a number of retailers — including Tesco and J Sainsbury.

I feel we might need interest rates to come down before folks head back to the high street in big enough numbers.

But there’s growing confidence that could happen before too long into 2024. So it might be a good sector to get back into in the early part of the year.

What should we do?

I love to see the stocks that people, private investors and professionals alike, think will do best in the next year. But it’s only for fun, really.

When it comes down to my actual cash, I’ll carry on doing what I always do.

I’ll put my money into the stocks that I think have the best long-term value. And if they’re ones the crowds don’t like, that’s a bonus. It means I get them even cheaper.

Alan Oscroft has positions in Aviva Plc. The Motley Fool UK has recommended J Sainsbury Plc, Rolls-Royce Plc, and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Will the S&P 500 crash in 2026?

The S&P 500 delivered impressive gains in 2025, but valuations are now running high. Are US stocks stretched to breaking…

Read more »

Teenage boy is walking back from the shop with his grandparent. He is carrying the shopping bag and they are linking arms.
Investing Articles

How much do you need in a SIPP to generate a brilliant second income of £2,000 a month?

Harvey Jones crunches the numbers to show how investors can generate a high and rising passive income from a portfolio…

Read more »

Investing Articles

Will Lloyds shares rise 76% again in 2026?

What needs to go right for Lloyds shares to post another 76% rise? Our Foolish author dives into what might…

Read more »

Investing Articles

How much passive income will I get from investing £10,000 in an ISA for 10 years?

Harvey Jones shows how he plans to boost the amount of passive income he gets when he retires, from FTSE…

Read more »

Investing Articles

Down 34% in 2025 — but could this be one of the UK’s top growth stocks for 2026?

With clarity over research funding on the horizon, could Judges Scientific be one of the UK’s best growth stocks to…

Read more »

piggy bank, searching with binoculars
Investing Articles

Can the rampant Barclays share price beat Lloyds in 2026?

Harvey Jones says the Barclays share price was neck and neck with Lloyds over the last year, and checks out…

Read more »

Investing Articles

Here’s how Rolls-Royce shares could hit £25 in 2026

If Rolls-Royce shares continue their recent performance, then £25 might be on the cards for 2026. Let's take a look…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Prediction: in 2026 the red-hot Rolls-Royce share price could turn £10,000 into…

Harvey Jones can't believe how rapidlly the Rolls-Royce share price has climbed. Now he looks at the FTSE 100 growth…

Read more »