We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

Are UK shares set to soar in 2024?

With 2024 on the horizon, this Fool looks at what the year could entail and explores whether now could be a smart time to snap up UK shares.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

2024 year number handwritten on a sandy beach at sunrise

Image source: Getty Images

2023 has been a volatile period for the performance of UK shares. But I’m optimistic that 2024 will have better things in store. It may just be wishful thinking on my part, but let’s explore what could happen in the next 12 months.

A market rally?

Two things could dictate market performance next year and they’re similar to this year. Guessed it yet? Yes, inflation and interest rates.

The former seems to be falling towards the government’s target level of 2%, which is good news. For October the UK inflation rate came in at 4.6%. That’s considerably lower than the 11.1% peak of a year earlier.

On the back of that, analysts are now predicting we’ve reached the peak of interest rate hikes. Should they begin to fall, which many forecast for late 2024, this could see the market rally.

There are also the wars in Ukraine and the Middle East to consider. Both tragic conflicts have had adverse effects on the market. I’m hoping for peaceful solutions to be found, which would also prop up investor sentiment.

The FTSE 100 topped 8,000 earlier this year and positive developments could send it there (and beyond) again in 2024.

This is all hypothetical, and as great as it would be if I had a crystal ball to predict the future, I don’t.

That said, I’m not too worried. I’m a Fool, so while (of course) I’ll be watching market movements closely, every action I take has the long term factored into it.

What I’m doing

With that in mind, I have my eye on two stocks I think could be long-term winners.

Barclays (LSE: BARC) is one of them. Down over 10% in the last 12 months, I think now could be a smart time to snap up some shares.

It looks incredibly cheap, trading on just four times earnings. Its price-to-book ratio is also just 0.3.

On top of that, it provides a dividend yield of 5.5%. This will help me boost my passive income. It’s worth noting here that dividends are never guaranteed. But covered five times by earnings, I’m confident of the bank paying out.

It has benefitted from higher interest rates. But it Barclays recently downgraded its prediction for its net interest margin (to come in slightly lower than its previous prediction of 3.15%), so the boost from higher rates may have run its course. Regardless, at its low valuation, I’m considering buying shares.

I’m also eyeing Unilever (LSE: ULVR). Its share price has dropped over 8% in the last 12 months.

It trades on 13 times earnings, which I think is reasonable. On top of that, it yields 4%.

It’s been a volatile year for the business. But I like the defensive nature of the stock. For 2023, management is targeting sales growth of 3%-5%.

It’s battled with inflation lately. While the business has increased prices to protect its margins, sales volumes have dipped. I’d imagine inflation would remain an issue. Customers may decide to switch to cheaper alternatives.

Regardless, Unilever is looking to invest in existing brands instead of acquiring new ones to boost growth. That’s a move I like. As such, I’m also tempted to purchase some shares.

Whatever 2024 has in store, I won’t stop buying shares I think are long-term winners.

Charlie Keough has positions in Barclays Plc. The Motley Fool UK has recommended Barclays Plc and Unilever Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

Some pros and cons of buying dividend shares for passive income

Dividend shares can seem appealing, but they also carry risks. Christopher Ruane looks at what passive income potential -- and…

Read more »

Housing development near Dunstable, UK
Investing Articles

Down 73%, Vistry’s the worst-performing FTSE 250 share in my portfolio. Time to sell?

Mark Hartley outlines how UK housing market woes have driven down the price of one his core FTSE 250 holdings,…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Just how cheap could IAG shares get this summer?

If the world runs out of jet fuel this summer then IAG shares could take a beating, says Harvey Jones.…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Up 130% in 2026, can FTSE space stock Filtronic continue to soar?

Edward Sheldon thought that FTSE share Filtronic would do well in 2026. He wasn’t expecting it to shoot up 130%…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Are investors still using an outdated playbook to value Lloyds shares?

Andrew Mackie looks beyond the standard rate-sensitive narrative around Lloyds shares to question whether we're missing a more resilient earnings…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Is £15 the next stop for the Rolls-Royce share price?

Where will the Rolls-Royce share price go from here? Is a £15 price target for the next 12 months totally…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

How much is £7,620 saved in a Cash ISA a decade ago worth today?

Cash ISA savers have received an average of 4% over the last decade, but Harvey Jones says the average Stocks…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

702 shares in this FTSE 100 stalwart earn a £100 a month second income

Unilever shares come with an unusually high dividend yield. Should investors looking for a second income grab the opportunity with…

Read more »