What should I buy in my 2024 Stocks and Shares ISA? Here’s what the experts say

I’ve been looking for ideas of what to buy for my Stocks and Shares ISA in 2024, and at what the experts have to say about it.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Trader on video call from his home office

Image source: Getty Images

How can a Stocks and Shares ISA investor get started in 2024?

I’ve had an ISA for years now, and I know my strategy. But I still believe that listening to all the opinions I can find is a good idea.

So I’ve been checking on what the experts say about ISAs, and about investing in UK shares, as we head to the New Year.

People are often held back by a number of myths. And I’m happy to see Hargreaves Lansdown exploding a few of them.

For the rich?

Folks often think shares are only for the wealthy, and that they haven’t got enough to buy shares.

Well, Hargreaves Lansdown lets us open an ISA with as little as £100, or monthly direct debits as modest as £25. AJ Bell is similar, with a minimum £500 lump sum, or the same £25 monthly direct debit.

I’ve picked those two just because I know them — most ISA providers have very similar deals.

And, we don’t need to make a purchase right away. We can build up cash in our ISA until we have enough for a cost-effective investment.

Mid-cap shares?

The people over at IG remind us that, though the Bank of England base rate has peaked at 5.25%, it’s likely to stay high for some time yet.

They also reckon that a lot of mid-cap shares look undervalued, and I’m seeing the same thoughts from others too.

So, maybe the FTSE 250 might be a good place to look for ISA shares in 2024.

Over the long term, the smaller index has easily beaten the FTSE 100. But it’s fallen back in the past couple of years.

Bigger might not be better

I’m always cautious when I compare stock market indexes. Unless we go for a tracker, we don’t buy an index. We buy shares in individual companies.

So I choose based on company performance and stock value, not on what index it’s in. In this case, I want to beware of not seeing the trees for the wood.

Still, if I should put some money into a tracker in my ISA next year, I think I might go for a FTSE 250 one.

Best shares to buy?

Which individual stocks are the experts highlighting for 2024?

Interestingly, Rolls-Royce Holdings seems to be a popular choice. And that’s even after the share price has trebled in the past 12 months.

A lot of commentators point to stocks paying high dividends as possible picks for next year. And, even if forecasts are tightening a little, they still suggest dividends should keep growing in the next two years.

Fidelity has HSBC Holdings and National Grid among its top dividend picks. And I like both of those.

Common thoughts

Everyone has their own Stocks and Shares ISA favourites for 2024 and beyond.

But the one thing everyone seems to agree on is that we should use as much as we can of our ISA allowance, and start investing as early as possible.

HSBC Holdings is an advertising partner of The Ascent, a Motley Fool company. Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Aj Bell Plc, HSBC Holdings, and Hargreaves Lansdown Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »

Investing Articles

How much do you need to invest each month into FTSE 100 shares to aim for a million?

Simply by putting a few hundred pounds a month into FTSE 100 shares, how might someone aim to become a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£10,000 invested in BAE shares at the beginning of 2026 is now worth…

Paul Summers tips his hat to those who invested in BAE Systems shares when markets opened back up in January.…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What size ISA do you need for £250-a-week retirement income?

Harvey Jones outlines the advantages of investing in a Stocks and Shares ISA rather than leaving money in cash, and…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

£5,000 invested in Legal & General shares 5 years ago is now worth…

Harvey Jones crunches the numbers to show how much an investor would have earned from Legal & General shares lately,…

Read more »

Investing Articles

Just check out the latest bumper forecasts for Lloyds, NatWest and Barclays shares

Harvey Jones says Barclays shares have had a terrific year and there could be more action to come. So what's…

Read more »