Could buying Tesla stock now make me money in 2024?

Tesla stock has more than doubled so far this year. Looking ahead to next year, our writer considers whether he ought to buy in now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Road trip. Father and son travelling together by car

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In recent years, owning shares in Tesla (NASDAQ: TSLA) has been very rewarding for some investors. Not all though. While Tesla stock has soared over tenfold in the past five years and more than doubled so far this year, it is around 18% below its 52-week high at the moment.

But given its generally positive track record, ought I to buy a bit of Tesla? Having doubled this year, could the shares double again In 2024?

Looking to the future

The first thing to note is that past performance is not necessarily an indicator of what will happen in future when it comes to the stock market.

There are a couple of things that tend to drive share prices. One is what we call the fundamentals. Basically that means business performance. Are sales strong? Is the company turning a profit? And more questions like that.

The second element in share valuation is what we call sentiment. How are investors feeling about a share?

That may sound subjective, but the reality is that even fundamentals are not as objective as they may sound.

Take profitability, for example. In Tesla’s case, growing price competition among electric vehicle manufacturers could lead to lower profits for firms including this one. But the long-term financial impact remains to be seen – and lots of different investors have a variety of views on that topic.

Big growth, questions about profit

When it comes to fundamentals, Tesla is a bit of a mixed bag right now.

The most recent quarter saw a decline in production volumes compared to the prior three-month period. However, the firm said that was down to planned production pauses and maintained its volume target for the year.

That target – 1.8m vehicles— reflects how large the multinational manufacturer has become. As demand for electric vehicles continues to grow, I expect the company’s strong brand, technological prowess and distribution network to continue growing well.

Tesla also has a growing presence in other markets aside from vehicles, such as large-scale power generation in fixed locations. In the last quarter, it deployed 4 GW of energy storage.

However, with ongoing competitive pressure, I see a risk that profit margins will continue to be squeezed.

The latest quarter saw an operating margin of 7.6%. Compare that to the 17.2% achieved in the same period last year and it is clear that squeezed profit margins are already a significant threat to Tesla’s financial performance. I think that could hurt the stock price too.

$700bn+ valuation

That brings us to the issue of valuation.

While Tesla has fallen from its 52-week high, the company still commands a $773bn market capitalisation.   

For me to make money next year by buying Tesla now, I would need its valuation to grow. But the company’s existing price-to-earnings ratio of 80 already looks high to me. Given the profit margin challenges, I do not think the business looks cheap at all.

The shares could still rise, for example because of very strong volume growth or signs of a return to higher profitability levels.

However, as  I think the valuation already looks high, I have no plans to buy Tesla shares at the moment.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »

Dividend Shares

How much do you need in an ISA to make £1,000 of passive income in 2026?

Jon Smith looks at how an investor could go from a standing start to generating £1,000 in passive income for…

Read more »

Investing Articles

Can the Lloyds share price hit £1.30 in 2026?

Can the Lloyds share price reproduce its 2025 performance in the year ahead? Stephen Wright thinks investors shouldn’t be too…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Down 45%, is it time to consider buying shares in this dominant tech company?

In today’s stock market, it’s worth looking for opportunities to buy shares created by investors being more confident about AI…

Read more »