2 bargain FTSE 100 stocks I’m eyeing for 2024

This Fool is always on the lookout for cheap shares. As such, he’s targeting these FTSE 100 stocks he thinks could be winners in 2024.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

2024 year number handwritten on a sandy beach at sunrise

Image source: Getty Images

As we edge closer to the New Year, I’m building a list of FTSE 100 stocks that I’m thinking about adding to my portfolio.

Here are two I’m watching like a hawk.

Barclays

This year’s been far from plain sailing for Barclays (LSE: BARC). But I feel that 2024 will be better.

At their price of 140p, I think Barclays shares look cheap. And there are several reasons for this. First, the stock trades on a price-to-earnings (P/E) ratio just north of four. That firmly cements it as one of the cheapest shares on the Footsie, by that measure. And to me it signals that investors may be undervaluing the stock. On top of that, its price-to-book ratio of 0.3 sits considerably below the ‘benchmark’ of one.

I’m also searching for ways to increase my passive income. And this is where the stock ticks another box. A dividend yield of 5.5% is solid. Covered comfortably by earnings, I’m confident of a payout.

I do have my concerns. Besides the obvious inflationary pressures, Barclays’ Q3 results weren’t the most impressive. News of extra costs in the last quarter of 2023 spooked investors. This will be something to watch in the months ahead.

However, the combination of a low valuation and handsome yield is what I like to see. With a global presence, I also think its diversification places it in a strong position to face any challenge. It’s already a staple in my portfolio. In 2024, I’ll be keen to top up my holdings.

Burberry

Next up is high-end fashion powerhouse Burberry (LSE: BRBY). Like Barclays, the stock has endured a tough spell in the last few months. This week, it also took a massive hit after issuing a profit warning in its interim results. But I’m fairly confident for the long run.

There’s plenty to like about the business. With a P/E ratio of around 13, it looks pretty cheap.

A robust balance sheet and a high level of profitability are additional factors. The firm also has ambitious plans for the future, including a long-term sales target of £5bn. Although not as appealing as Barclays, a 3.8% yield isn’t something to be sniffed at either.

An uncertain economic outlook, especially in the Americas, has harmed the business’s performance lately. Burberry has warned that the global slowdown in demand for luxury items will impact the likelihood of it achieving its full-year guidance.

Yet despite this, the business has offered reason for hope in 2024, fuelled by “the ongoing recovery in Mainland China”. Longer term, I also think growing affluence in Asia will prove to be key. Burberry has incredibly strong brand recognition. And the firm and its UK roots are coveted in the region.

I’d expect it to continue to suffer in the near term. After all, a cost-of-living crisis means not so many consumers have spare cash lying around to spend on luxury goods. However, in 2024 and beyond, I expect strong momentum as shoppers begin to regain confidence and look to spend their money. With any spare funds in the New Year, I’m planning on opening a position.

Charlie Keough has positions in Barclays Plc. The Motley Fool UK has recommended Barclays Plc and Burberry Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of aircraft in flight.
Investing Articles

Should I buy Rolls-Royce shares after the 9% dip?

Up a mind-blowing 1,040% in five years, Rolls-Royce shares are taking a well-deserved breather. Is this my chance to be…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Legal & General’s share price just fell 6%, pushing the dividend yield to 9%. Time to consider buying?

Legal & General's share price is now about 14% below its 2026 high. As a result, the dividend yield on…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Which are the best stocks to buy ahead of a potential market crash?

Should investors follow Warren Buffett and stop buying stocks to build cash reserves? Or are there better ways to prepare…

Read more »

British pound data
Investing Articles

This critical stock market indicator’s flashing red! Should investors be worried?

As a key sign of market overvaluation starts declining, our writer weighs up the likelihood of a stock market crash…

Read more »

Passive income text with pin graph chart on business table
Dividend Shares

1 FTSE 100 share for potent passive income!

I love earning passive income -- money made outside of work. Right now, I'm working on claiming a bigger share…

Read more »

A graph made of neon tubes in a room
Investing Articles

3 dividend shares tipped to increase payouts by 40% (or more) by 2028

Mark Hartley examines the forecasts of three dividend shares expected to make huge jumps in the coming three years. But…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A stock market crash could be a massive passive income opportunity

Passive income investors might be drawn towards the huge dividend yields on offer in a stock market crash. But is…

Read more »

Transparent umbrella under heavy rain against water drops splash background.
Investing Articles

Legal & General yields 8.9% — but how secure is the dividend?

Legal & General has increased its dividend per share again and launched a massive share buyback. The City seems lukewarm…

Read more »