2 bargain FTSE 100 stocks I’m eyeing for 2024

This Fool is always on the lookout for cheap shares. As such, he’s targeting these FTSE 100 stocks he thinks could be winners in 2024.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

2024 year number handwritten on a sandy beach at sunrise

Image source: Getty Images

As we edge closer to the New Year, I’m building a list of FTSE 100 stocks that I’m thinking about adding to my portfolio.

Here are two I’m watching like a hawk.

Barclays

This year’s been far from plain sailing for Barclays (LSE: BARC). But I feel that 2024 will be better.

At their price of 140p, I think Barclays shares look cheap. And there are several reasons for this. First, the stock trades on a price-to-earnings (P/E) ratio just north of four. That firmly cements it as one of the cheapest shares on the Footsie, by that measure. And to me it signals that investors may be undervaluing the stock. On top of that, its price-to-book ratio of 0.3 sits considerably below the ‘benchmark’ of one.

I’m also searching for ways to increase my passive income. And this is where the stock ticks another box. A dividend yield of 5.5% is solid. Covered comfortably by earnings, I’m confident of a payout.

I do have my concerns. Besides the obvious inflationary pressures, Barclays’ Q3 results weren’t the most impressive. News of extra costs in the last quarter of 2023 spooked investors. This will be something to watch in the months ahead.

However, the combination of a low valuation and handsome yield is what I like to see. With a global presence, I also think its diversification places it in a strong position to face any challenge. It’s already a staple in my portfolio. In 2024, I’ll be keen to top up my holdings.

Burberry

Next up is high-end fashion powerhouse Burberry (LSE: BRBY). Like Barclays, the stock has endured a tough spell in the last few months. This week, it also took a massive hit after issuing a profit warning in its interim results. But I’m fairly confident for the long run.

There’s plenty to like about the business. With a P/E ratio of around 13, it looks pretty cheap.

A robust balance sheet and a high level of profitability are additional factors. The firm also has ambitious plans for the future, including a long-term sales target of £5bn. Although not as appealing as Barclays, a 3.8% yield isn’t something to be sniffed at either.

An uncertain economic outlook, especially in the Americas, has harmed the business’s performance lately. Burberry has warned that the global slowdown in demand for luxury items will impact the likelihood of it achieving its full-year guidance.

Yet despite this, the business has offered reason for hope in 2024, fuelled by “the ongoing recovery in Mainland China”. Longer term, I also think growing affluence in Asia will prove to be key. Burberry has incredibly strong brand recognition. And the firm and its UK roots are coveted in the region.

I’d expect it to continue to suffer in the near term. After all, a cost-of-living crisis means not so many consumers have spare cash lying around to spend on luxury goods. However, in 2024 and beyond, I expect strong momentum as shoppers begin to regain confidence and look to spend their money. With any spare funds in the New Year, I’m planning on opening a position.

Charlie Keough has positions in Barclays Plc. The Motley Fool UK has recommended Barclays Plc and Burberry Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

How much do you need in an ISA for £6,751 passive income a year in 2046?

Let's say an investor wanted a passive income in 20 years' time. How much cash would need be built up…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Why isn’t the IAG share price crashing?

Harvey Jones expected the IAG share price to take an absolute beating during current Middle East hostilities. So why is…

Read more »

piggy bank, searching with binoculars
Growth Shares

1 UK share I’d consider buying and 1 I’d run away from on this market dip

In light of the recent stock market dip, Jon Smith outlines the various potential outcomes for a couple of different…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

AI may look like a bubble. But what about Rolls-Royce shares?

Bubble talk has been centred on some AI stocks lately. But Christopher Ruane sees risks to Rolls-Royce shares in the…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Will the BAE Systems share price soar 13% by this time next year?

BAE Systems' share price continues to surge as the Middle East crisis worsens. Royston Wild asks if the FTSE 100…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is this a once-in-a-decade chance to bag a 9.9% yield from Taylor Wimpey shares?

Taylor Wimpey shares have been hit by a volatile share price and cuts to the dividend. Harvey Jones holds the…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Way up – or way down? This FTSE 250 share could go either way

Can this FTSE 250 share turn its fortunes around? Or has its day passed? Our writer looks at both sides…

Read more »

Front view of aircraft in flight.
Investing Articles

Should I buy Rolls-Royce shares after the 9% dip?

Up a mind-blowing 1,040% in five years, Rolls-Royce shares are taking a well-deserved breather. Is this my chance to be…

Read more »