The British American Tobacco share price has crashed in 2023. Should I buy?

Right now, the British American Tobacco share price is near its 52-week lows and the stock is offering a big yield. Is this a buying opportunity?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Image source: British American Tobacco

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Last year, the British American Tobacco (LSE: BATS) share price surged. This year, however, it has given up all of those gains and then some.

So, what’s going on with the shares in 2023? And has the large share price fall created an attractive investment opportunity?

Tech stocks vs tobacco stocks

To my mind, there are four main reasons British American Tobacco shares have tanked this year.

The first is the rebound in tech stocks. In recent years, there has been a negative correlation between tech and tobacco. Last year, for example, we saw tech crash and tobacco soar.

This year has been all about tech (due to the interest in artificial intelligence). And I think this has hurt the tobacco stocks.

It’s worth noting that other tobacco stocks, such as Imperial Brands, Philip Morris, and Altria, are also down heavily in 2023.

Government crackdowns

The second reason is that governments have been stepping up their crackdowns on tobacco.

Here in the UK, Prime Minister Rishi Sunak recently proposed a ban on cigarettes for younger people.

Meanwhile, in the US, the US Food and Drug Administration (FDA) recently blocked the sale of six flavours of British American Tobacco’s main vape brand, Vuse Alto.

Ultimately, the landscape for tobacco companies is becoming more and more challenging.

Weight-loss drug fears

Concerns in relation to the long-term impact of GLP-1 weight-loss drugs such as Ozempic and Wegovy on smoking will have also hurt the share price this year.

Apparently, these drugs can reduce the urge to smoke. This adds further uncertainty in relation to the outlook.

Large debt pile

Finally, I reckon the fact that British American Tobacco has quite a lot of debt on its balance sheet has probably spooked investors.

At 30 June, the company’s adjusted net debt stood at nearly £40bn.

That’s obviously more of a problem now that interest rates are much higher than they were 18 months ago.

Higher interest payments could potentially threaten the dividend in the future.

A buying opportunity?

So, are the shares worth buying for my portfolio today?

Well, there is a big dividend on offer at the moment.

At present, analysts expect the company to pay out 239p per share in dividends for 2023. At today’s share price, that equates to a yield of nearly 10%.

So, the stock could be a bit of a cash cow in the near term.

And the shares look very cheap from a valuation perspective. Currently, the forward-looking P/E ratio here is just 6.5.

So, there appears to be some value on offer.

I do have concerns over the long-term outlook for the company, however.

In a world that is becoming more health-conscious, and sustainability focused, I reckon British American Tobacco is facing huge headwinds.

So, I’m going to pass on them for now.

Personally, I think there are better (and safer) dividend stocks to buy.

Edward Sheldon has positions in Microsoft. The Motley Fool UK has recommended British American Tobacco P.l.c., Imperial Brands Plc, and Microsoft. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Dividend Shares

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how someone could aim to turn that into a £10,958 annual second income!

Earning a second income doesn't necessarily mean doing more work. Christopher Ruane highlights one long-term approach based on owning dividend…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Can you turn your Stocks and Shares ISA into a lean, mean passive income machine?

Harvey Jones shows investors how they can use their Stocks and Shares ISA to generate high, rising and reliable dividends…

Read more »

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Down 60% with a 10.2% yield and P/E of 13.5! Is this FTSE 250 stock a once-in-a-decade bargain? 

Harvey Jones is dazzled by the yield available from this FTSE 250 company, and wonders if it's the kind of…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Dividend Shares

How much do you need in the stock market to target a £3,500 monthly passive income?

Targeting extra income by investing in the stock market isn't just a pipe dream, it can be highly lucrative. Here's…

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Dividend Shares

Look what happened to Greggs shares after I said they were a bargain!

After a truly terrible year, Greggs shares collapsed to their 2025 low on 25 November. That very day, I said…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Dividend Shares

Will the Lloyds share price breach £1 in 2026?

After a terrific 2025, the Lloyds share price is trading at levels not seen since the global financial collapse in…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

This superb passive income star now has a dividend yield of 10.4%!

This standout passive income gem now generates an annual dividend return higher than the ‘magic’ 10% figure, and consensus forecasts…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s how I’m targeting £12,959 a year in my retirement from £20,000 in this ultra-high yielding FTSE 100 income share…

Analysts forecast this high-yield FTSE 100 income share will deliver rising dividends and capital gains, making it a powerful long-term…

Read more »