Should investors buy this FTSE 100 stock after a 117% gain?

Stephen Wright thinks investors could look to emulate Warren Buffett’s Apple investment with Diploma – a FTSE 100 stock that’s up 117% since 2018.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Businesswoman analyses profitability of working company with digital virtual screen

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Over the last 12 months, Diploma (LSE:DPLM) shares have gone from 2,358p to 3,000p — a gain of 35%. And since October 2018, the stock is up 117%, making it one of the best-performing FTSE 100 stocks over the last five years.

With the stock close to its all-time high, it might look like Diploma’s best days are behind it and the time to buy the stock has passed. But I think this is a mistake.

Buffett’s Apple investment

A lot of the time, making money in the stock market comes down to buying low and selling high. But Warren Buffett’s investment in Apple shows that shares that have done well for some time can often continue to do so.

Buffett (through Berkshire Hathaway) started buying shares in Apple back in 2016 at an average price of just under $25 (adjusting for splits). A year later, the stock had reached $33, a 38% increase.

That’s a pretty good result, but if Buffett had decided to sell, Berkshire’s shareholders would have missed out. Since then, the Apple share price has reached $170, turning a 38% gain into a 580% return.

The lesson here is clear. It would have been a huge mistake to think that Apple’s best days were behind it just because the share price had increased sharply. And I think something similar might be true of Diploma.

Diploma shares

Diploma’s revenue growth indicates to me that it still has a bright future. Over the last 10 years, the company has increased its top line at an average of 13.5% per year. 

A lot of that growth has come from acquisitions and this brings a degree of risk going forward. It means management will need to find a steady stream of businesses to acquire and avoid overpaying for them.

As companies get bigger, finding deals that allow them to maintain high growth rates becomes increasingly difficult. But this should be some way off for Diploma — its £4bn market cap makes it one of the FTSE 100’s smallest stocks. 

Furthermore, it’s also worth noting that the company isn’t showing any signs of slowing down in the near future. Over the last five years, its revenue growth has actually been accelerating, averaging just under 16% per year.

Buy low, sell high?

Diploma shares are up 35% over the last year and 117% over the last five years. This means it isn’t an obvious stock to buy, especially close to its all-time-highs.

The thing is, this was also true of Apple shares back in 2017. And investors who decided against buying the stock because the share price had gone up 38% over the last year would have missed out on a huge return.

The moral of the story here is that it’s important not to be put off by a stock’s track record. What matters is whether or not the underlying business can continue to deliver going forward.

As I see it, Diploma is in a great position to do just this. I’d rather have bought the stock five years ago and be sitting on a 117% gain, but I won’t make the mistake of thinking that it doesn’t still have some way to go.

Stephen Wright has positions in Apple and Berkshire Hathaway. The Motley Fool UK has recommended Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

ChatGPT thinks these are the 5 best FTSE stocks to consider buying for 2026!

Can the AI bot come up trumps when asked to select the best FTSE stocks to buy as we enter…

Read more »

Investing For Beginners

How much do you need in an ISA to make the average UK salary in passive income?

Jon Smith runs through how an ISA can help to yield substantial income for a patient long-term investor, and includes…

Read more »

Investing Articles

3 FTSE 250 shares to consider for income, growth, and value in 2026!

As the dawn of a new year in the stock market approaches, our writer eyes a trio of FTSE 250…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »