2023 stock market crash: a once-in-a-decade chance to buy cheap UK shares?

By being greedy when others are fearful, our writer explains why a potential stock market crash could be an ideal opportunity to buy bargain shares.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

All throughout history, the stock market has weathered numerous crashes and corrections. And with prominent figures such as the ‘Big Short’ investor Michal Burry predicting an imminent market correction, I could perhaps be forgiven if I was feeling a little apprehensive.

However, stock market crashes create rare buying opportunities for investors. When prices are depressed, savvy buyers can acquire assets at lower valuations. This positions them well for future gains in the long run.

With that in mind, here’s why I’m not fearful of a potential upcoming stock market crash.

Stocks on sale

First and foremost, I think it helps to picture a market crash as one giant flash sale.

Imagine walking into a store and seeing pretty much every product selling at a huge discount with price tags far lower than what you’d usually see.

During a market crash, a similar phenomenon occurs when many UK shares drop significantly. It’s almost as if the stock market itself is having a massive flash sale.

When shares become available for a fraction of their usual cost, it often presents an opportunity for investors to buy them for significantly lower than their intrinsic value.

Being greedy when others are fearful

This reflects billionaire investor Warren Buffett’s mantra of being greedy when others are fearful.

In practice, this means capitalising on negative investor sentiment during times of market fear by buying shares in high-quality companies when it seems like nobody else wants to.

In my view, this principle applies in all market conditions.

For example, even though we’re not in the middle of a market correction at the moment, I think there are several undervalued British shares that represent buying opportunities.

This includes the British bank Lloyds and oil supermajor Shell. Both are at the top of my watchlist thanks to their relatively low P/E ratios and strong fundamentals.

Underlying explanations for cheap shares

That said, it’s worth remembering that some stocks are cheap for a reason. And this also applies during a market crash.

In particular, I’m always wary of stocks that appear undervalued due to underlying structural issues that are affecting the company.

In an attempt to mitigate this risk, I seek to carefully assess the reasons behind the undervaluation or price crash.

This involves a consideration of whether these issues can be resolved or are too significant to overcome.

Seizing every opportunity

All things considered though, a stock market crash before the end of 2023 could present me with a unique and perhaps once-in-a-decade opportunity to hoover up high-quality UK shares at a considerable discount.

After all, a crash is often followed by a rebound. This means that over the long term I could realise substantial gains as the market recovers.

Nonetheless, regardless of which way the market swings in the short term, I’ll remain on the lookout for long-term buying opportunities wherever they might be.

Matthew Dumigan has no position in any of the shares mentioned. The Motley Fool UK has recommended Lloyds Banking Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of children holding a planet at the beach
Investing Articles

Investors are pouring cash into Scottish Mortgage Investment Trust. Is it all about SpaceX?

Is this the perfect time to join the revived space race, by grabbing a chunk of the UK's most popular…

Read more »

The words "what's your plan for retirement" written on chalkboard on pavement somewhere in London
Investing Articles

Here’s 1 way to pick buy-and-forget stocks for a lifetime SIPP

Volatile stock markets have shaken the confidence of SIPP and ISA investors in 2026. We need a low-stress way to…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

1 quality stock to consider buying for a brand spanking new ISA

Ben McPoland highlights an excellent growth stock that he's looking to buy in the coming weeks. The company is growing…

Read more »

Investing Articles

How to target a devilishly good £666 weekly income from your Stocks and Shares ISA

Harvey Jones shows how investors can use their annual Stocks and Shares ISA allowance to generate a high and rising…

Read more »

Female Tesco employee holding produce crate
Investing Articles

The Tesco share price is struggling to regain 500p even after strong results – where to from here?

Last week's results should have been a big boost for the Tesco share price, but it failed to rally. Mark…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

£9,500 invested in Aston Martin shares a month ago is now worth…

Aston Martin shares have jumped by over a fifth in a matter of weeks. But they still sell for pennies…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£7,500 invested in Greggs shares a year ago is now worth…

Greggs shares have drifted south over the past year. So why is this writer hanging on to his holding in…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Could Rolls-Royce shares still be a bargain even now?

At over 40 times earnings, Rolls-Royce shares might not look cheap. Then again, the business looks well set for growth.…

Read more »