Down 19%, is British American Tobacco’s share price the FTSE 100’s greatest bargain?

The British American Tobacco share price is down 19% year-to-date. Could this be a brilliant FTSE 100 bargain? Or am I looking at a dangerous value trap?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young Caucasian man making doubtful face at camera

Image source: Getty Images

It looks like ESG issues have cratered the British American Tobacco (LSE: BATS) share price. 

The stock had been struggling with them anyway, what with selling cigarettes and everything. But the latest scandal – involving North Korea, of all countries – has sent the share price into a tailspin. It’s down 19% year to date.

I have to say, though, the shares do look cheap. I might have a rare chance here to pick up underpriced stock in a big dividend payer, and the evidence suggests it might even be the best bargain on the FTSE 100

The first reason to buy into British American Tobacco is nothing to do with what’s going on now. Rather, it’s been a terrific stock to own for decades. Of all companies on the FTSE 100 when the index started in 1984, this one has returned the most to shareholders. 

Over time though, ESG (environmental, social, and governance) concerns have become a more and more pressing issue. With regard to British American Tobacco, they largely revolve around cigarettes and the links to cancer and mortality. Many investors won’t touch a tobacco stock, nor many funds. 

With ESG being such a big question mark, I was left scratching my head with what happened earlier this year. In short, the firm broke US sanctions by selling its products (through a subsidiary) to North Korea. It resulted in a £635m fine. 

Ten-year low

This happened a while ago, between 2007 and 2017. But still, you have to ask: what was management thinking? Violating US sanctions? Doing business with the least democratic country on Earth? It’s almost comical. 

The fine was announced in April and the shares have been sliding since. A share now costs around £26, which is near a 10-year low. I could have bought in at this price back in 2011. 

Of course, the stock market works on a supply and demand basis, so with investor sentiment as low as it is, the shares could be drastically undervalued. And looking at the evidence, they very well might be. 

The dividend looks as good as ever, for one. The yield is 8.62% as I write, with big increases forecast for the years ahead. The firm makes tonnes of cash and the payments are well-covered. It could be the FTSE 100’s best dividend. 

The stock looks cheap too. It’s priced at seven times earnings, pretty cheap compared to competitors like Altria at eight times and Philip Morris at 12 times. 

A buy?

I’d have to overlook those ESG issues, of course. And if I was a purely ethically minded investor, I wouldn’t come near the stock. Its products cause cancer and everyone knows it. Throw in a boardroom content to violate US trade sanctions and, well, I wouldn’t blame anyone for picking up the proverbial bargepole here.

With that said, I’m looking at this as a value play. And on that basis, it looks really, really good. I do have a position already and I think it has a strong claim to be the FTSE 100’s greatest bargain.

John Fieldsend has positions in British American Tobacco P.l.c. The Motley Fool UK has recommended British American Tobacco P.l.c. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Modern apartments on both side of river Irwell passing through Manchester city centre, UK.
Investing Articles

With an empty ISA today, how long would it take to aim for a million?

Is it realistic to aim for a million with an empty ISA? Our writer turns from fantasy to facts to…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

What on earth’s going on with the Helium One share price?

The Helium One share price rally has stalled. Our writer reflects on the reasons and asks whether now could be…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Getting started with investing? Here are 3 UK stocks to take a look at

The next time the stock market opens, it will be the new financial year. And Stephen Wright has three UK…

Read more »

Diverse children studying outdoors
Growth Shares

2 growth shares beating Rolls-Royce stock so far this year

Jon Smith points out some growth shares that have come out of the blocks strongly in 2026, with momentum right…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

How much would someone need in an ISA to double the state pension and target a £24,436 annual income?

A full state pension is £230.25 per week. But James Beard reckons it’s possible to aim to double this by…

Read more »

Smartly dressed middle-aged black gentleman working at his desk
Investing Articles

New to investing? Here’s how to use the stock market to try and generate a second income

Is investing in the stock market a better way of earning a second income than starting a business? Stephen Wright…

Read more »

UK supporters with flag
Investing Articles

How much would someone need in a Stocks and Shares ISA to target a £1,667 monthly second income?

Our writer reckons a Stocks and Shares ISA is a great way of targeting a healthy second income. And it…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

April stocks: 2 value shares I’m taking a closer look at

Value investors looking for shares to buy in April have a lot of eye-catching opportunities. Here are two that I…

Read more »