I don’t care if the stock market crashes tomorrow. I’m buying cheap shares today

Stock market crashes are impossible to predict, but they’re also nothing to fear. FTSE 100 shares look great value and I’m buying them today.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If the stock market crashes tomorrow, I won’t be down in the dumps. If it rallies, I won’t throw a party. I’ve long since given up worrying over where the FTSE 100 goes from day to day. It’s something I have no control over, so I just sit back and enjoy the show.

Anybody who does fret about day-to-day stock market movements needs to take the proverbial chill pill. Investing is a long-term process, the short-term ups and downs don’t signify that much.

Obviously, I want my portfolio to climb over time. Yet I accept that over my working lifetime, I’ll endure plenty of lows along with the highs. Otherwise I’d simply stick my money into a savings account. Yet I wouldn’t sleep easily if I did that. I’d have restless nights knowing that my money wasn’t working half as hard as it would be in shares.

Good time to shop for shares

Cash offers a better return than it did, with best-buy savings bonds paying up to 6% a year. That’s still below inflation, though, which was 6.8% in July. Also, when interest rates peak and fall, savings rates will swiftly retreat. The stock market is likely to go the other way.

Given my acknowledged helplessness in the face of stock market volatility, how do I respond? By purchasing shares whenever I have a bit of cash at my disposal and spot a good buying opportunity. There are plenty today.

The FTSE 100 has disappointed this year, falling 1%. Measured over 12 months, it’s up just 1.73%. That doesn’t bother me. It simply means there are more bargains out there, and I’ve been taking maximum advantage.

Typically, I look for companies with solid revenues, a strong balance sheet, loyal customers and a high defensive ‘moat’ against rivals. It’s even better if they’re cheap and offer high yields, as is the case with five of my recent FTSE 100 purchases.

StockOne-year performanceDividend yieldPrice/earnings ratio
Glencore-9.58%8.27%3.77
Legal & General Group-16.6%8.95%5.57
Rio Tinto2.31%8.42%7.38
Smurfit Kappa Group9.26%4.04%8.19
Taylor Wimpey7.24%8.31%6.00

As my table shows, three of my five picks have fallen over 12 months. The two that have grown, Rio Tinto and Smurfit Kappa Group, were down when I bought them. While I can’t predict a stock market dip, I can take advantage by hoovering up shares that have sold off as a result.

I’m reinvesting all my dividends

All five are cheap, trading at well under 10 times earnings (a figure of 15 is seen as fair value). Four of them yield more than 8%, which is an astonishing rate of income that smashes cash. I expect all five to rally when the stock market recovers (although Smurfit has been knocked by news that it plans to list in the US, which I hadn’t foreseen).

I won’t complain when the market recovers. I’ll also be relaxed if it doesn’t, as my reinvested dividends will buy more shares until the FTSE 100 gets its mojo back. This also allows me to buy more shares while they’re cheap, and wait for the market to swing my way. Of course, my individual picks could continue to fall. But history shows that share prices tend to recover from a dip, we just can’t say when.

Harvey Jones has positions in Glencore Plc, Legal & General Group Plc, Rio Tinto Group, Smurfit Kappa Group Plc, and Taylor Wimpey Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Investing Articles

Time to start preparing for a stock market crash?

2025's been an uneven year on stock markets. This writer is not trying to time the next stock market crash…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock’s had a great 2025. Can it keep going?

Christopher Ruane sees an argument for Nvidia stock's positive momentum to continue -- and another for the share price to…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how someone could aim to turn that into a £10,958 annual second income!

Earning a second income doesn't necessarily mean doing more work. Christopher Ruane highlights one long-term approach based on owning dividend…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

My favourite FTSE value stock falls another 6% on today’s results – should I buy more?

Harvey Jones highlights a FTSE 100 value stock that he used to consider boring, but has been surprisingly volatile lately.…

Read more »

UK supporters with flag
Investing Articles

See what £10,000 invested in the FTSE 100 at the start of 2025 is worth today…

Harvey Jones is thrilled by the stunning performance of the FTSE 100, but says he's having a lot more fun…

Read more »

Investing Articles

Prediction: here’s where the latest forecasts show the Vodafone share price going next

With the Vodafone turnaround strategy progressing, strong cash flow forecasts could be the key share price driver for the next…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much do you need in a SIPP or ISA to aim for a £2,500 monthly pension income?

Harvey Jones says many investors overlook the value of a SIPP in building a second income for later life, and…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Can you turn your Stocks and Shares ISA into a lean, mean passive income machine?

Harvey Jones shows investors how they can use their Stocks and Shares ISA to generate high, rising and reliable dividends…

Read more »