Should I buy these 2 former stock market darlings in a Stocks and Shares ISA?

After a bumpy summer for investors, now looks like a good time to load up a Stocks and Shares ISA. These two former favourites tempt me.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Happy male couple looking at a laptop screen together

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’m looking for top FTSE 100 companies that would fit nicely into a Stocks and Shares ISA, and I find two names particularly intriguing. Both have been hugely rewarding for investors but have now fallen out of favour. Could today be a good time to buy them?

My two former FTSE darlings are insurer Admiral Group (LSE: ADM) and fund platform Hargreaves Lansdown (LSE: HL).

Two years ago, they were riding high. Since then, the Admiral share price has crashed 35.09% and Hargreaves’s shares have plunged a thumping 48.62%. Admiral has recovered slightly, climbing 6.68% over the last year, but Hargreaves is still heading south, down 12.89%.

Last week, Admiral mustered a 4% rise in first-half pre-tax profits to £234m but that’s not much to shout about. Especially since it slashed the interim dividend by 15% at the same time. These are tough times for general insurers, as customers are squeezed while rising claims and labour costs drive up premiums.

Doesn’t float my boat

Admiral has been testing its pricing power by passing on costs to consumers, which has boosted income but at the cost of shrinking its customer base. It may be a price worth paying but nothing about this story excites me. The cost-of-living crisis still has some way to run.

Also, the FTSE 100 is currently packed full of high-yielding stocks trading at dirt-cheap valuations. Yet Admiral looks relatively pricey at 19.12 times earnings while yielding just 3.43%. I think I can find better value elsewhere.

The Hargreaves Lansdown share price just keeps falling. It’s down another 15% in the last month, making it one of the very worst performers on the FTSE 100. Its performance is highly sensitive to stock market movements, and it’s suffered from recent volatility.

Fears that the US Federal Reserve will carry on hiking interest rates and concern over a Chinese meltdown have delivered a double dose of punishment.

I remember when Hargreaves Lansdown shares routinely traded at around 24 times earnings. Today, they’re valued at 11.8 times forecast earnings for 2023. Suddenly I’m tempted and I’ve just found something else to like. The board has steadily increased its dividend per share in recent years and further progression is expected in the year to 30 June 2023, as my table shows.


20192020202120222023*
Dividend per share33.70p37.50p38.50p39.70p41.00p*
Dividend yield1.8%2.3%2.4%5.0%5.44%*
* forecast

Hargreaves is slowly transforming from a growth stock into an income stock, which tends to happen when firms hit the FTSE 100. For years, the dividend barely topped 2%. Now investors can expect 5.44% this year and 6.05% in 2024.

Brighter times ahead

I’m coming round to Hargreaves Lansdown. At some point, interest rates will peak and stock markets recover. When that happens, private investors will flood back and its assets under management should rise

Hargreaves is no longer the young and hungry challenger. Instead, it’s the one to beat in a competitive market. Yet it remains popular with its customers and will grow when conditions allow. I will buy when I have more cash at my disposal. Let’s hope that happens before its share price starts to recover. By contrast, I’ll leave Admiral in dry dock for now.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Admiral Group Plc and Hargreaves Lansdown Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

2 FTSE 250 shares to consider for growth, dividends, AND value!

Could the following FTSE 250 stocks could be excellent 'all rounders' for investors to consider? Royston Wild think so.

Read more »

One English pound placed on a graph to represent an economic down turn
Investing Articles

Here’s what £10,000 in Lloyds shares could be worth a year from now

Lloyds Bank shares have climbed 43% in the past 12 months, and earnings forecasts are still bullish for the next…

Read more »

Investing Articles

Tesla stock has crashed. Could it be a long-term bargain?

Tesla stock has plummeted in a matter of months. Our writer considers some different approaches to valuation -- and explains…

Read more »

Investing Articles

Here’s how an investor could target a £1,027 monthly second income by investing £80 a week

Christopher Ruane explains how, with no investments today, an investor could still build a four-figure monthly second income over the…

Read more »

Investing Articles

2 potential S&P 500 bargains!

With the S&P 500 index having a bit of a wobble recently, these two high-quality growth shares now look attractive…

Read more »

Growth Shares

Here’s the boohoo share price forecast for the next 12 months as the Debenhams rebrand begins

Jon Smith runs through the current forecasts for the boohoo share price and explains why the average view could be…

Read more »

Investing Articles

Here’s a starter portfolio of S&P 500 shares to consider for growth, dividends and value!

Royston Wild believes a portfolio comprising these three S&P 500 shares could deliver huge long-term returns. Here's why.

Read more »

Investing Articles

Should I buy Nvidia stock for my ISA at $111?

Nvidia stock's been volatile as fears grow about tariffs, US-China relations, and spending on artificial intelligence infrastructure.

Read more »