We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

A stock market rally is coming! I’m buying FTSE 100 stocks while they’re still cheap

FTSE 100 stocks are sliding at the moment and I’m keen to buy them cheaply before they rally, rather than afterwards.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully

Image source: Getty Images

It seems odd talking about a market rally while FTSE 100 stocks are sliding rather than rising, but that’s how these things work. When buying shares, what matters isn’t how the market is doing today, but where it’s going tomorrow.

UK shares are unloved right now. After spiking to an all-time high of just over 8,000 in February, the FTSE 100 has retreated to around 7,365. That’s disappointing, and the UK’s lack of exposure to tech stocks is partly to blame, because the sector is booming again. 

Getting ready for the rally

New York’s Nasdaq is up a third this year, with valuations driven to dizzying highs by the hype around artificial intelligence (AI). Sadly, we don’t have a home-grown version of chip-maker Nvidia, but the FTSE 100 does contain companies that are exposed to the red-hot AI trend. Analytics specialist RELX is up 17.27% measured over one year, while accounting software specialist Sage Group is up 42.42%.

The index contains its share of high fliers in other sectors. Rolls-Royce is the best performer on the index measured over 12 months, soaring 89.44%. Flutter Entertainment is up 87.61% over the same period, with 3i Group up 70.96% and Centrica up 61.91%.

Inevitably, it contains losers too, with housebuilder Persimmon down 44.67%, Vodafone falling 42.69% and BT Group down 34.49%.

Overall, performance has been a disappointment, but I see that as an opportunity. I would rather buy dirt-cheap FTSE 100 stocks today than throw money at the overpriced US market, which has probably done too well for its own good.

As AJ Bell recently pointed out the S&P 500’s market-cap is near an all-time high, relative to the rest of the world. The last time this happened, it started underperforming as tech valuations proved unsustainable. Almost unnoticed, the process has begun, it says.

While I’m as dazzled by Apple, Nvidia, Tesla and the other big tech stars, I don’t think now is the time to buy them. The opposite looks true with my favourite FTSE 100 shares.

Am I brave enough to buy?

Barclays, for example, now trades at just 4.9 times earnings, yielding 4.83%. Paper and packaging group Smurfit Kappa Group is on sale at seven times earnings and yields 4.49%. Housebuilder Taylor Wimpey is dirt cheap trading at 5.4 times earnings, while the yield is a dizzying 9.2%.

All three have been brought low by concerns over the UK economy, as inflation proves sticky and the outlook remains downbeat. Individually, Barclays was knocked by the banking crisis, Smurfit Kappa by higher costs and cash-strapped online shoppers, and Taylor Wimpey by house price crash fears.

The strong pound has also weighed on the FTSE 100, as companies on the index generate more than three quarters of their revenues overseas. These are now worth less money when converted back into sterling.

While stock market performance is unpredictable, the FTSE 100 should rally when the Bank of England gets on top of inflation and interest rate expectations retreat. The early stages of a rally are typically the most lucrative.

That’s why I’m buying shares today while they’re struggling and cheap, rather than waiting until they’re flying and a lot more expensive.

Harvey Jones has positions in Persimmon Plc and Rolls-Royce Plc. The Motley Fool UK has recommended Apple, Barclays Plc, Nvidia, RELX, Sage Group Plc, Tesla, and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Aston Martin DBX - rear pic of trunk
Investing Articles

With the Aston Martin share price in pennies, is it in bargain territory?

With the Aston Martin share price at a fraction of what it once was, is it a bargain? Our writer…

Read more »

A hiker and their dog walking towards the mountain summit of High Spy from Maiden Moor at sunrise
Investing Articles

How I plan to lock in sustainable growth on the FTSE 100 in the coming years

Mark Hartley takes a sobering look at the future, and outlines a plan to target FTSE 100 sectors with lower…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

What are the FTSE’s most lucrative high-yield shares?

Our writer zooms in one one of a handful of high-yield FTSE 100 shares to explain why he thinks it…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Why bother with a SIPP now rather than wait 10 years?

Interested in a SIPP but putting it off to give yourself time to think? Christopher Ruane explains why that could…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

Here’s how someone could aim for a million with a handful of shares!

Are you a gambler or an investor when it comes to trying to find realistic ways to aim for a…

Read more »

Hand flipping wooden cubes for change wording" Panic" to " Calm".
Investing Articles

Things are getting tough for this FTSE 100 share. But I’m not selling!

This FTSE 100 share has fallen 17% in value since the beginning of the year. Royston Wild thinks this may…

Read more »

pensive bearded business man sitting on chair looking out of the window
Investing Articles

Here’s how much passive income £5k invested this month could earn in years to come

Christopher Ruane explains how someone with a few thousands pounds to invest could seek to build passive income streams, thanks…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Could buying Microsoft stock now be like buying Alphabet in mid-2025 at a share price of $150?

Microsoft’s share price has fallen in 2026 as investors moved away from software names. But Edward Sheldon sees potential for…

Read more »