Here’s why the Aviva share price might not stay this low much longer

The Aviva share price has been depressed for years. But with valuations low now, and dividend yields high, are we set to see some movement?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young female business analyst looking at a graph chart while working from home

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Aviva (LSE: AV.) share price has been through a few false starts, but it’s still down 40% in the past five years.

Set to climb?

I see increasing signs that the shares might not stay this cheap much longer. One is that finance sector dividends are on the up.

According to investing services firm AJ Bell, financial stocks could generate more than 50% of all FTSE 100 profit growth this year.

The lion’s share of that should come from banks. Analysts expect them to pay out more in dividends than in 2007.

That was the year before the big bank crisis, so it could be a key milestone. And insurance firms tend to follow where banks lead. So I see a good chance of the mood turning bullish towards finance stocks in the second half of 2023.

Insurance yields

Forecast dividend yields on insurance stocks are already high right now. And the City thinks they should be well covered by earnings. Aviva itself looks set to deliver 7.8%, and others offer even more.

The predicted dividend at Legal & General stands at 8.4%. And Phoenix Group Holdings tops the sector with an expected yield of a whopping 9.5%.

Why are share prices low enough to push these yields up so high? Much of it is surely down to the economy right now.

Many investors, especially the big firms, will expect further woes in the finance sector this year. And with inflation still so high, I fear they might be right. But I can’t see it as any more than a short-term thing.

Valuations

Insurance valuations are tricky. Forecast price-to-earnings (P/E) ratios look good. But insurers are typically coming off a bad year in 2022.

Aviva recorded a statutory loss last year, as did a number of others in the sector. And a lot of folk will want to see the return of profits before they’ll stump up their investment cash.

Forecasts put it on a P/E of 7.5 for this year, which is very low. If we see signs of earnings forecasts being met, that could give share prices in the sector a boost.

For Aviva, the real test could come with first-half results, due on 16 August. So that date is firmly down in my calendar.

It should give us some idea of its dividend confidence, for one thing. If the interim dividend looks good, and the firm is upbeat about its full-year cash prospects again, I think sentiment might improve.

Cyclical business

Overall, the insurance business is often a cyclical one. A strong worldwide economy makes insurance stocks look relatively safe, and investors bullish. Ironically, many will buy in when the business is in the upwards part of the cycle.

I’d never suggest trying to time the cycle. Instead, I’d prefer to keep buying shares through the ups and downs. That way, I’d get more for the same money when things look bleak and share prices are low.

And that should boost my gains when we get back to a bull market.

Alan Oscroft has positions in Aviva Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

Here’s how little £10,000 invested in Aston Martin shares at the start of 2025 is now worth…

Paul Summers takes a closer look at some scary numbers for anyone who bought Aston Martin shares at the beginning…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

UK stocks: the contrarian choice for 2026

UK stocks aren’t the consensus choice for investors at the moment. But some smart money managers who are looking to…

Read more »

Investing Articles

Down 20% in 2025, shares in this under-the-radar UK defence tech firm could be set for a strong 2026

Cohort shares are down 20% this year, but NATO spending increases could offer UK investors a huge potential opportunity going…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

New to investing? Here’s Warren Buffett’s strategy for starting from scratch

Warren Buffett says he could find opportunities to earn a 50% annual return in the stock market if he was…

Read more »

Investing Articles

Can the sensational Barclays share price do it all over again in 2026?

Harvey Jones is blown away by what the Barclays share price has been doing lately. Now he looks at whether…

Read more »

Investing Articles

Prediction: in 2026 mega-cheap Diageo shares could turn £10,000 into…

Diageo shares have been burning wealth lately but Harvey Jones says long-suffering investors in the FTSE 100 stock may get…

Read more »

Investing Articles

This overlooked FTSE 100 share massively outperformed Tesla over 5 years!

Tesla has been a great long-term investment, but this lesser-known FTSE 100 company would have been an even better one.

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

I’m backing these 3 value stocks to the hilt – will they rocket in 2026?

Harvey Jones has bought these three FTSE 100 value stocks on three occasions lately, averaging down every time they fall.…

Read more »