Is NOW the time to buy cheap Tesco shares?

Tesco’s share price has fallen sharply in recent weeks. Does this represent an opportunity for investors to grab a bargain?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Food retail is traditionally one of the most secure places for investors to park their cash during economic downturns. So should I consider buying Tesco (LSE:TSCO) shares for my portfolio today?

The FTSE 100 supermarket has risen almost a fifth in value since the start of 2023. But its share price has slipped 7% in the past fortnight. This is a possible dip-buying opportunity I think is worth exploring.

This means that Tesco shares now trade on a reasonable forward-looking price-to-earnings (P/E) ratio of 12.7 times. By comparison the broader FTSE index carries an average of 14.5 times.

Here’s why I would — and wouldn’t — buy Britain’s biggest retailer for my portfolio today.

The good

One of the company’s biggest weapons is its exceptional delivery operation. The size of its online business means it rakes in more e-revenues than any other grocer. It recorded an astonishing 1.1m online orders in the year to March 2023, far ahead of its nearest rival Sainsbury’s.

The division has exceptional revenues possibilities too as penetration rates in online grocery catch up with the broader e-commerce market. This is why analysts at IGD expect supermarkets’ internet revenues to soar 22.6% between 2022 and 2027, to £5bn.

Tesco continues investing heavily to exploit this huge opportunity to the fullest. Last year it opened two new urban fulfilment centres (in Cambridge and Glasgow) to meet future customer demand. It also rolled out its popular Whoosh fast delivery service to more than 1,000 stores.

The bad

But despite this opportunity the company still faces an enormous fight to grow earnings.

This is because competition is heating up in the UK grocery sector, both in-store and online. The pressure on it to continue slashing prices at the expense of profits will roll on as rivals expand. Yet this still provides no guarantee that it will maintain its market share.

Last year’s results illustrate the tough position Tesco finds itself in. Programmes like its ’Aldi Price Match’ and ‘Clubcard Prices’ schemes pulled its retail margins more than half a percent lower last year, to 3.8%. And so adjusted operating profit dropped 6.9% year on year to £2.6bn.

However, even as prices kept dropping the firm’s market share continued to erode. It dropped to 27.3% in financial 2023, down 39 basis points year on year.

The rapid expansion of budget chain Aldi and Lidl poses a particular threat looking ahead. Lidl this month announced plans to take on 1,500 more staff across its warehouses. It also put in a planning application for a new fulfilment centre in Leeds.

Changes to other grocers’ loyalty schemes also pose a threat to Tesco’s earnings. Its Clubcard money-off programme is a huge attraction to shoppers as value rises in importance. But alterations to J Sainsbury’s Nectar scheme and Morrisons’ new More Card (launched this week) threaten its effectiveness going forwards.

On balance I’m happy to avoid Tesco shares and buy other UK stocks.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

3 reasons the Lloyds share price could keep climbing in 2026

Out of 18 analysts, 11 rate Lloyds a Buy, even after the share price has had its best year for…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Growth Shares

Considering these UK shares could help an investor on the road to a million-pound portfolio

Jon Smith points out several sectors where he believes long-term gains could be found, and filters them down to specific…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing For Beginners

Martin Lewis is embracing stock investing, but I think he missed a key point

It's great that Martin Lewis is talking about stocks, writes Jon Smith, but he feels he's missed a trick by…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

This 8% yield could be a great addition to a portfolio of dividend shares

Penny stocks don't usually make for great passive income investments. But dividend investors should consider shares in this under-the-radar UK…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Why this 9.71% dividend yield might be a rare passive income opportunity

This REIT offers a 9.71% dividend yield from a portfolio with high occupancy, long leases, and strong rent collection from…

Read more »

Portsmouth, England, June 2018, Portsmouth port in the late evening
Investing Articles

A 50% discount to NAV makes this REIT’s 9.45% dividend yield impossible for me to ignore

Stephen Wright thinks shares in this UK REIT could be worth much more than the stock market is giving them…

Read more »

Investing Articles

2 top-notch growth shares I want in my Stocks and Shares ISA in 2026

What do a world-famous tech giant and a fast-growing rocket maker have in common? This writer wants them both in…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

How can we get started building a passive income ISA in 2026?

Didn't an ancient Chinese investor say the journey to a passive income fortune begins with a single step? If they…

Read more »