Sainsbury’s and Tesco shares are up 20% but look cheap. Should I buy  in May?

Tesco shares are soaring and rival Sainsbury’s is following suit. They offer generous dividends too. Should I buy them both?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A mixed ethnicity couple shopping for food in a supermarket

Image source: Getty Images

I’m flabbergasted to see how well Tesco (LSE: TSCO) and Sainsbury’s (LSE: SBRY) shares have done this year. They’re on an absolute roll.

Since the start of the year, the Tesco share price has rocketed 22.22%, while Sainsbury’s is up 21.48%.

Measured over one year, they’re up 2.28% and 19.46%, respectively.

They’re flying high today

Investors might expect that kind of jump from a penny stock, but it’s quite something for the UK’s two biggest supermarkets, both big FTSE 100 players with market-caps of £20.39bn and £6.43bn respectively.

I’m particularly impressed given that conditions in the sector are so sticky right now. Both have had wafer-thin margins for years. Tesco’s is currently just 2.9%, while Sainsbury’s slices even thinner at 1.8%.

These are forecast to widen but only slightly – to 3.9% and 3.1% respectively. Companies in many other sectors would see that as a disaster, but supermarkets have huge fixed costs, with all those stores and staff.

I’ve talked up Tesco and Sainsbury’s on several occasions, but I’ve also had moments of doubt as German discounters Aldi and Lidl continue to munch into their market share.

Yet here they are today, delivering a rush of share price growth, with dividends on top. The recent share price hop has eaten into their yields, but Tesco is still forecast to pay income of 3.8% this year, covered twice by earnings. Sainsbury’s is forecast to yield an even juicier 4.9%, covered 1.7 times.

Naturally, dividends are never guaranteed and can be frozen, snipped or scrapped at any time. Tesco has frozen its dividend at 10.9p per share in 2023 while Sainsbury’s is also freezing its at 13.1p.

Tesco’s profits halved in 2023, although it still made £1bn. It expects profits to be flat this year. Yet management still felt able to announce a £750m share buyback. 

Sainsbury’s saw underlying profits before tax drop 5% to £690m, as it spend £560m battling to keep prices down in the cost-of-living crisis. It lifted guidance for this year, forecasting profit of £640m-£700m, beating consensus of £631m.

Another tough year ahead

While Aldi and Lidl remain a threat, it’s worth noting that Tesco and Sainsbury’s still have market share of 27% and 14.9% respectively, Kantar says.

Naturally, I wish I’d filled my basket with these two stocks at the start of the year, but that moment has passed. Should I purchase them today?

Both look decent value, trading at 12.6 and 11.9 times earnings respectively, although of course that’s not as cheap as they were.

While their share prices have soared this year, over five years Tesco and Sainsbury’s are down 8.66% and 8.76%. So their recent share price success isn’t exactly typical and I’d be surprised if they jumped another 25% in short order. This remains a competitive sector. Shoppers are under the cosh, and inflation isn’t beaten yet. 

I’d gladly hold both Tesco and Sainsbury’s in my portfolio, but I’d rather buy them after a dip than a spike. There are a few FTSE 100 dividend stocks I’d like to buy in May, and I can’t afford to purchase all of them.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much does an investor need in an ISA to target £1,500 in monthly passive income?

Paul Summers reckons a bit of commitment and discipline can help generate a wonderful passive income stream for retirement.

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Prediction: by December, £5,000 invested in UK shares will be worth…

Zaven Boyrazian breaks down three different price forecasts for UK shares and explains which sectors of the stock market analysts…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

easyJet shares plummet 30% in 3 months! Is it now a top stock to buy?

Surging fuel costs have sent easyJet shares plummeting, but is this volatility turning the airline into one of the best…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Forecast: in 12 months, a £5,000 investment in BP shares could be worth…

Zaven Boyrazian breaks down the latest price forecasts for BP shares if peace returns to the Middle East or if…

Read more »

White female supervisor working at an oil rig
Investing Articles

Prediction: 12 months from now, £5,000 invested in Shell shares could be worth…

Zaven Boyrazian breaks down the forecast scenarios for Shell shares depending on whether or not the ceasefire holds in the…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Get ready for Nvidia stock’s next move higher

Nvidia stock has traded sideways over the last six months. But Wall Street analysts are convinced that it’s about to…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Prediction: by 2029, £5,000 invested in Tesla stock could be worth…

Tesla stock's off to a miserable start to 2026 falling by over 20%. Zaven Boyrazian takes a look at how…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

This penny share is 463% undervalued according to 1 analyst!

An analyst has published a research note arguing that this penny share is massively undervalued. James Beard takes a closer…

Read more »