2 fallen FTSE 250 stocks I’d snap up before it’s too late

These battered FTSE 250 stocks have great growth potential. The self-storage industry boomed during Covid, but I think it has further to run!

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

A young black man makes the symbol of a peace sign with two fingers

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 250 stocks have taken a tumble over the past year, with the index down 10%.

That’s mostly due to rampant UK inflation compressing profit margins and high interest rates making debt costly to service.

What should a stock-picker like me do? Well, imagine a seagull scouring the shore for fish left behind by a retreating tide.

I’m doing the same, only in search of stocks that have fallen victim to indiscriminate doom-and-gloom selling.

Space invaders

I like Safestore (LSE:SAFE) and Big Yellow (LSE:BYG), the UK’s biggest providers of self-storage space.

These real estate investment trusts (REITs) saw their share prices rocket during Covid. People needed storage space like never before, as they redecorated their houses, built home offices and welcomed their adult children back to live with them.

The fact that the pandemic boosted bottom lines in the sector was no surprise. Industry insiders have spoken openly about the four D’s that drive storage demand: death, divorce, disaster and downsizing.

From February 2020 to January 2022, Safestore and Big Yellow’s stock prices rallied by around 60%. Since then, both have seen their prices collapse by a third.

Clutter conundrum

Beyond the short-term factors that help and hinder the self-storage industry, I see a secular trend that could keep the sector buoyant.

Consider that in modern Britain, the average worker only needs to work for two minutes to buy a pint of milk. In the 1950s, it took eight minutes.

Productivity growth means we can afford to consume a lot more than our grandparents could with the same number of hours worked.

There’s one thing that has got much less accessible: space. Back in 1930, the typical house price in the UK was equivalent to three times the average yearly earnings. That number has increased to 10 times.

In short, we can afford more consumer goods but we have less space in which to keep them.

Take my pick

In my view, Safestore and Big Yellow are equally compelling ways to play this trend.

The US has around seven times as many self-storage units per head of the population than we do in the UK. That shows the spectacular growth potential for the sector here.

And Europe provides expansion potential too. Big Yellow is UK-only for now. And while Safestore has 29 outlets in France, nine in the Netherlands, seven in Spain and six in Belgium, the graph below shows how underdeveloped the self-storage industry is in Europe compared with Britain.

That means growth opportunities, especially in capital cities like Paris or Madrid where living in tiny flats is the norm for many.

FEDESSA European Self Storage Annual Survey 2021

Big Yellow has better brand recognition in the UK. The company’s also trading for less than its competitor, with a price-to-book ratio of 1, compared with Safestore’s 1.2.

Bubble wrap-up

Self-storage tends to do well in times of upheaval.

Still, a long recession in the UK could make cost-conscious households choose to sell or even bin items they have no room to store.

Regardless of that risk, I’ve made space in my portfolio for Safestore shares, investing 5% of my portfolio in the REIT.

I like Big Yellow too, but my position in Safestore provides me with enough exposure to the sector for now.

Please note that tax treatment depends on the individual circumstances of each client and may be subject to change in future. The content in this article is provided for information purposes only. It is not intended to be, neither does it constitute, any form of tax advice.

Mark Tovey has positions in Safestore Plc. The Motley Fool UK has recommended Safestore Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Could Rolls-Royce shares climb as high as £20 in 2026?

Heading into 2026, analysts are already setting even higher price targets for Rolls-Royce shares on the back of upbeat guidance.

Read more »

Percy Pig Ocado van outside distribution centre
Investing Articles

When it comes to the Ocado share price, is it a case of ‘bye bye’ or ‘buy buy’?

Since the online retailer and technology group listed in July 2010, Ocado’s share price has been a huge disappointment. But…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

£20,000 in savings? Here’s how you can use that to target a £5,755 yearly second income

It might sound farfetched to turn £20k in savings into a £5k second income I can rely on come rain…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

Last-minute Christmas shopping? These shares look like good value…

Consumer spending has been weak in the US this year. But that might be creating opportunities for value investors looking…

Read more »

Dominos delivery man on skateboard holding pizza boxes
Investing Articles

2 passive income stocks offering dividend yields above 6%

While these UK dividend stocks have headed in very different directions this year, they're both now offering attractive yields.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

How I’m aiming to outperform the S&P 500 with just 1 stock

A 25% head start means Stephen Wright feels good about his chances of beating the S&P 500 – at least,…

Read more »

British pound data
Investing Articles

Will the stock market crash in 2026? Here’s what 1 ‘expert’ thinks

Mark Hartley ponders the opinion of a popular market commentator who thinks the stock market might crash in 2026. Should…

Read more »

Investing Articles

Prediction: I think these FTSE 100 shares can outperform in 2026

All businesses go through challenges. But Stephen Wright thinks two FTSE 100 shares that have faltered in 2025 could outperform…

Read more »