These UK shares are hated and I can see why!

Sometimes, avoiding a stock market stinker is just as good as finding a star. Our writer is feeling smug about two of the former he avoided buying.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Middle-aged white man pulling an aggrieved face while looking at a screen

Image source: Getty Images

Very occasionally, my grumpy bearishness pays off. This has definitely been the case with two UK shares recently.

Off the boil

I’ve been nervous about the share price of Ocado (LSE: OCDO) for, quite literally, years. As much as I would have liked to see a 1,000% or so return between 2018 and 2021, I just couldn’t shake the feeling that a lot of this momentum was built on hot air.

That’s fine for the sort of investor (cough, trader) that aims to time the market consistently. But this Fool knows he can’t.

To be clear, I have no issue with the company’s end-to-end online grocery fulfilment solutions. It’s all impressive stuff on a technical level. And there was a time when Ocado appeared to be penning many deals, which is good news for the stock.

The problem is that it takes so long for these contracts to come to fruition. In the meantime, it has rising debt, a poorly performing retail arm, and no dividends to soothe the pain.

Jam tomorrow? Jam 2030, more like.

Short-selling favourite

Interestingly, Ocado now tops the table of most shorted UK shares. So, many traders still believe the company’s value has further to fall.

That’s quite something considering just how far the price has already dropped since early 2021.

Yes, short sellers can be wrong. And yes, some vaguely good news could send the stock flying as they rush to close their positions.

Even so, I believe anyone thinking of investing here needs to have a bulletproof case for feeling bullish in the short-to-medium term. Shorters tend to be extremely well-researched market participants because their potential losses are technically unlimited.

As a result, I remain as comfortable avoiding Ocado shares as I ever was.

Back to earth

Another of my better bearish calls has been gifting platform Moonpig (LSE: MOON).

I don’t doubt that this is one of the bigger players in its niche. And, cards firmly on the table, I use its site myself now and then.

However, what I never do is buy any of the additional products it offers to customers as they prepare to pay, such as flowers or balloons or toys or chocolates. Why? Because I know that I can get these things far cheaper elsewhere. Ominously for Moonpig, I felt this way long before the cost-of-living crisis.

And when its quest for growth depends on getting people to buy these extras, that strikes me as a bit of a red flag in the investment case.

No confidence

Perhaps I’m being unfair. The company recently stated that trading had been “resilient” in the second half of its financial year to date. It also recorded its largest-ever week of sales in the UK ahead of Mother’s Day.

But a flagging share price suggests other people/investors may feel the same way as me. Perhaps most tellingly, Moonpig is now the second most hated of all UK shares, just behind Ocado.

Granted, a sustained drop in inflation may bring out the buyers. The current price-to-earnings (P/E) ratio of 13 doesn’t feel excessive either.

But even if Moonpig stock made back its losses, I doubt I’d ever want to own a slice.

There are simply too many companies with far better business models out there to choose from.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Ocado Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 top stocks to consider buying after this week’s FTSE carnage

Investors looking for beaten-up stocks to buy for the long term have a lot of great options after the recent…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

A stock market crash could be a gift for long-term investors

A stock market crash could present some outstanding buying opportunities. But the key to taking advantage is knowing what to…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

5 US stocks that billionaire hedge funds are buying in 2026

Zaven Boyrazian explores five of the most popular US stocks that billionaire hedge fund managers are buying in 2026 for…

Read more »

ISA Individual Savings Account
Investing Articles

£20,000 invested in a Stocks and Shares ISA 5 years ago is now worth…

Returns from a Stocks and Shares ISA can vary in any given year. But from a long-term perspective, they’ve tended…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Don’t waste another stock market downturn! Use Warren Buffett’s method to try and get rich

Following in Warren Buffett’s footsteps could lead investors down the path of enormous wealth-building in the next stock market crash.

Read more »

Happy young female stock-picker in a cafe
Investing Articles

A once-in-a-lifetime chance to buy a top FTSE 100 stock at a bargain price?

Despite forecasting 15% earnings growth, Rightmove shares have crashed to a P/E ratio of 16. Can investors afford to miss…

Read more »

Shot of an young Indian businesswoman sitting alone in the office at night and using a digital tablet
Investing Articles

Is this one of the best FTSE 100 value stocks right now?

This oversold FTSE 100 value stock is near the top of many experts’ buy lists this year, offering a potentially…

Read more »

Closeup of "interest rates" text in a newspaper
Investing Articles

2 UK shares that could surge in 2026 if the Bank of England cuts interest rates

More interest rate cuts could help UK shares across the board in 2026. But which companies stand to benefit the…

Read more »