5 dividend shares to buy in a stock market crash

The recent rally in the stock market has investors optimistic. But Stephen Wright is making plans now to be ready for a downturn later this year.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Middle-aged Caucasian woman deep in thought while looking out of the window

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With the FTSE 100 at record highs and the S&P 500 up 8% since the start of the year, some investors are getting nervous about the level of the stock market. Michael Burry is one of them. 

According to Burry, rising interest rates are likely to bring a recession in the US. In response, the Federal Reserve will lower rates, leading to the thing they’ve been trying to tackle – inflation

I don’t know whether this is right or wrong. But I’m preparing for the possibility of a stock market crash by identifying the stocks I’d like to buy if prices fall sharply.

Coca-Cola

I’ve been trying to convince myself that Coca-Cola shares are a good investment at today’s prices. But at a price-to-earnings (P/E) ratio of 26, I just can’t do it.

Coca-Cola looks like the kind of company that lets it’s shareholders sleep well at night. It has a strong brand and generates solid, steady cash flows.

The current share price seems to be pricing in significant growth. But with modest revenue growth, steady operating margins, and an increasing share count, I find this optimistic. 

As a result, I don’t think that Coca-Cola shares are a worthwhile investment right now. Offer it to me after a stock market crash, though, and I’ll be on it like a shot.

Experian

Experian is another stock that I’d buy if the market fell significantly. I do own this stock in my portfolio and I’d love to add to my investment.

When I bought my shares, the price was about 22% lower than it is today. And that makes quite a difference.

In my view, Experian is still a great business. It has little competition, provides a valuable product, and barriers to entry for new competitors are high.

These are great qualities, but they don’t make the stock a buy at any price. Right now, I see it as one to watch, rather than one to buy.

Diageo

Despite a turbulent 12 months in the stock market, shares in Diageo have been proving pretty resilient. That’s great for shareholders, but less good for investors looking for opportunities.

Diageo’s share price gives the entire company a market value of just under £81bn. With £17.5bn in debt and £3bn in cash, the business has an enterprise value of around £95bn. 

Against that, £2bn in free cash amounts to a 2% annual return. Even with the business growing at 5% per year, that’s still not attractive to me.

With inflation in the UK currently at 10%, I’d be concerned about buying the stock at today’s prices. A lower price tag would, but a big drop in the share price would put Diageo firmly on my list to buy.

Visa & MasterCard

Lastly, I think that both Visa and Mastercard are brilliant businesses. Together, they dominate their industry where barriers to entry for competitors are high.

Furthermore, those competitive positions don’t take much cash to maintain. Neither company has high capital expenditures, resulting in impressive cash generation.

Visa’s capital expenditures account for around 5% of the cash it generates through its operations. For MasterCard, that number is 10%.

None of this is a great secret, though, which is why the shares are expensive today. But in a stock market crash, I’d be looking at buying both.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Stephen Wright has positions in Experian Plc. The Motley Fool UK has recommended Diageo Plc, Experian Plc, and Mastercard. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

No savings? I’d use the Warren Buffett method to target big passive income

This Fool looks at a couple of key elements of Warren Buffett's investing philosophy that he thinks can help him…

Read more »

Investing Articles

This FTSE 100 hidden gem is quietly taking things to the next level

After making it to the FTSE 100 index last year, Howden Joinery Group looks to be setting its sights on…

Read more »

Investing Articles

A £20k Stocks and Shares ISA put into a FTSE 250 tracker 10 years ago could be worth this much now

The idea of a Stocks and Shares ISA can scare a lot of people away. But here's a way to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

What next for the Lloyds share price, after a 25% climb in 2024?

First-half results didn't do much to help the Lloyds Bank share price. What might the rest of the year and…

Read more »

Investing Articles

I’ve got my eye on this FTSE 250 company

The FTSE 250's full of opportunities for investors willing to do the search legwork, and I think I've found one…

Read more »

Investing Articles

This FTSE 250 stock has smashed Nvidia shares in 2024. Is it still worth me buying?

Flying under most investors' radars, this FTSE 250 stock has even outperformed the US chip maker year-to-date. Where will its…

Read more »

Investing Articles

£11k stashed away? I’d use it to target a £1,173 monthly passive income starting now

Harvey Jones reckons dividend-paying FTSE 100 shares are a great way to build a long-term passive income with minimal effort.

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

10% dividend increase! Is IMI one of the best stocks to buy in the FTSE 100 index?

To me, this firm's multi-year record of well-balanced progress makes the FTSE 100 stock one of the most attractive in…

Read more »