If I’d invested £10,000 in Ocado shares in 2010, I’d have this much now

Ocado shares disappointed growth investors in the early days after flotation. But less than 13 years later, just look at what’s happened.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Diverse group of friends cheering sport at bar together

Image source: Getty Images

I don’t invest in new stock market initial public offerings (IPOs) or flotations. They’re priced to raise the most cash for the company, not to provide me with a bargain buy. That’s why I didn’t buy Ocado (LSE: OCDO) shares when they floated back in July 2010, at 180p per share.

I soon felt smug about my decision. That’s because a little more than a year later, the price was down 70%. But had I invested £10,000 at the outset and held until today, I’d have quadrupled my money. I’d now be sitting on a tidy £40,000.

The story is actually even more remarkable than that. When the Covid pandemic arrived, Ocado went through the roof. Online shopping was suddenly all that mattered, and Ocado had the technology to transform the world.

Ocado shares reached a peak in September 2020 of 2,914p. Anyone who bought at flotation and managed to sell at that precise point would have snagged a 16-bagger. And those unlucky to have been buying at that point have since suffered a 75% loss.

Change strategy?

So I’ve missed out on a tasty quadruple. But does that mean I’m going to abandon my policy of not buying at IPO? Well, I think I’d be silly to decide anything on seeing just a single success. So let’s turn to another big UK stock market flotation of recent years, Aston Martin Lagonda (LSE: AML).

Something similar happened in the early days there too. The stock hit the market at the end of September 2018, with a list price of £19 per share. And it soon started falling.

But this time, I didn’t miss out on a longer term multi-bagger. Had I invested my £10,000 in Aston Martin back then and held on, it would now be worth… wait for it… only around £950.

Growth investing

Still, these two IPO stocks together reveal an interesting growth share lesson. Many investors, including me, are wary of buying growth shares in their early days. We’re put off by the booms and busts we’ve seen over the years.

But what if I’d split my £10,000, and put £5,000 into each of these two stocks when they first came to market? I know they’re quite a few years apart, but they’ll serve as an illustration.

My £5,000 in Aston Martin would now be worth only £475. But the other five grand that went into Ocado would have grown to £20,000. I’d still have more than doubled my money (just) by investing in one big winner, and one massive loser. So maybe investors don’t need many big winners to succeed in multi-bagger growth investing?

Ocado now

It’s still not for me though. But what about Ocado now? In its January full-year 2022 trading update, the company said it expects to come close to EBITDA break-even. If we’re finally approaching profitability, it should be easier to work out a share valuation.

If it then looks like good long-term value, I might buy. Results are due on 28 February, and I’ll be watching closely.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Ocado Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much would someone need in an ISA to target a £1,000 monthly passive income?

Dr James Fox explains how a novice investor could leverage an empty ISA to target a passive income in excess…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
US Stock

Down 10% this year, this S&P 500 banking giant looks super-cheap

Jon Smith flags a S&P 500 stock that’s had a rough few months but could start to rally if his…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Dividend Shares

4 FTSE 250 shares that could generate a 4-figure monthly second income

Jon Smith points out income shares with yields in excess of 7% that he believes could slot in well to…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

As Diageo shares sink, this ‘opposite’ stock in the FTSE 250 is soaring 

Diageo shares are falling due to lower demand for alcohol. But this backdrop is boosting other stocks such as this…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Is BAE Systems the FTSE 100’s newest AI stock?

Defence stock BAE Systems has proved a good buy for investors of late, but could it get a further boost…

Read more »

Female Tesco employee holding produce crate
Investing Articles

Under £5 now! Here’s why I think Tesco’s share price should be trading closer to £7

Tesco’s share price looks too cheap to me for a business growing profits, boosting cash flow and undertaking buybacks at…

Read more »

A row of satellite radars at night
Investing Articles

Could the SpaceX IPO make Barclays shares this year’s top FTSE 100 idea?

Barclays is the exclusive regional lead for the UK in the upcoming SpaceX IPO, but its shares still trade at…

Read more »

A young Asian woman holding up her index finger
Investing Articles

This FTSE 100 dividend hero once again tops AJ Bell’s most-bought list

After more than four decades of rewarding shareholders, Legal & General remains one of the most bought FTSE 100 stocks…

Read more »