Forget Cash ISAs, I’d buy bargain FTSE 100 dividend stocks

Cash ISAs are gaining popularity, but in the long term investing in high-quality dividend shares could be a far better move.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Playful senior couple in aprons dancing and smiling while preparing healthy dinner at home

Image source: Getty Images

With weak investor sentiment, many once-loved dividend stocks have seen their market-caps slashed. Even some leading enterprises inside the FTSE 100 haven’t been spared. And while the index as a whole seems to have largely recovered, the same can’t be said for all of its constituents.

With volatility in the stock market and interest rates on the rise, Cash ISAs are gaining popularity. After all, these are far safer saving vehicles. And compared to the double-digit declines experienced last year, they seem like a more prudent place to allocate capital, even if the interest returns don’t keep up with inflation.

In the short term, cash can be a solid hedge against inflation due to the more severe devaluation of other asset classes like stocks and real estate. But in the long run, this strategy can backfire as the alternatives eventually recover and reach new heights.

Dividend stocks in 2023

The stock market in 2023 is off to a good start. The FTSE 100 has climbed another 4% and is now sitting close to an all-time high! Does that mean the window of opportunity has closed? No. At least, I don’t think so.

As previously stated, not every business within the index has recovered. In some cases, this may be justified. But in others, buying opportunities for dividend stocks are hiding in plain sight. Don’t forget some of the best performances achieved in the stock market have historically been right after a crash or correction.

For income investors, the focus needs to be placed on the firms whose cash flows remain uncompromised and capable of long-term growth. Remember, dividends are optional payments for companies funded by cash flow.

If financial resources become strained, shareholder payouts are often put on the chopping block. And since dividend cuts almost always result in share price drops, further investment losses could be incurred.

Suppose a group’s revenue and earnings shrink due to temporary macroeconomic factors rather than a lack of demand for their products or services? In that case, providing the business has the necessary financial strength to weather the storm, investors could be rewarded for their patience.

On the other hand, if performance is suffering due to catastrophic internal problems, it’s likely best to move on.

Obviously, this isn’t the end of the line of enquiry. There are plenty of additional factors to consider before making an investment decision. Yet this initial filtering can quickly eliminate duds from consideration.

Risk management

Just because the stock market has started 2023 on a positive note doesn’t mean it will stay that way. Inflation in the UK remains in double-digit territory, and interest rate hikes are likely to continue as a consequence. That places more pressure on businesses seeking external financing and further tightening household budgets.

The Bank of England is trying to slow the economy down to get inflation under control. And that doesn’t create the best operating environment for growth or dividend stocks. Therefore, as earnings season kicks off, volatility may return to the markets.

These risk factors come with the territory of investing. And, in most cases, there’s no real way of avoiding them. However, it’s possible to mitigate the impact. A well-balanced and diversified portfolio can prevent any single poor-performing position from dragging down overall returns.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As the stock market moves down, I’m taking the Warren Buffett approach!

Rather than getting nervous as markets move around, our writer is looking to the career of Warren Buffett to see…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Here’s how a stock market crash could be brilliant news for your retirement!

This writer isn't peering into a crystal ball trying to time the next stock market crash. Instead, he's making an…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Down 93%, should I load up on this penny stock while it’s under 1p?

The small-cap company behind this penny stock is eyeing up a substantial global market opportunity. So why did it crash…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is Fundsmith Equity still worth holding in a Stocks and Shares ISA or SIPP in 2026?

The performance of the Fundsmith Equity fund has been shocking over the last two years. Is it still smart to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 smart moves to make before the 2025/2026 ISA deadline

Taking advantage of the annual allowance isn’t the only smart move to make before the upcoming ISA deadline, says Edward…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s the dividend forecast for Lloyds shares through to 2028

Can dividend forecasts tell investors much about the outlook for banking shares? Stephen Wright sets out what investors really need…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

Meet the S&P 500 stock analysts think could be set to surge 85%!

Analysts have a hugely positive view of an S&P 500 near-monopoly business that’s fallen 58% from its highs. But does…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

State Pension worries? I’m building passive income in this volatile market

With State Pension worries growing, Andrew Mackie is building his own passive income streams — using volatile markets to create…

Read more »